Community-based methods and applied learning practices

Description

Involve ‘community engagement’ to facilitate opportunities for students to learn from each other and the broader community as part of their learning journey.
MKT501: Marketing Management is a core subject for MBA and associated diplomas and certificates. While the subject has been affected by the sector-wide decline in total enrolments, it still services more than 200 students per year (Office of Planning and Analytics).Along with one of my colleagues Dr Felicity Small I developed the following model to meet learning outcomes, increase student satisfaction, and life-long learning engagement with marketing over a sustained period.

Period	05 Oct 2020 → 02 Nov 2021
Held at	Business