Activity: Academic engagement & professional development › Content creation/delivery
Description
Involve ‘community engagement’ to facilitate opportunities for students to learn from each other and the broader community as part of their learning journey. MKT501: Marketing Management is a core subject for MBA and associated diplomas and certificates. While the subject has been affected by the sector-wide decline in total enrolments, it still services more than 200 students per year (Office of Planning and Analytics).Along with one of my colleagues Dr Felicity Small I developed the following model to meet learning outcomes, increase student satisfaction, and life-long learning engagement with marketing over a sustained period.