Traditional bibliotherapy, as used with Cognitive Behavioural Therapy (CBT), is a well-established therapeutic intervention within clinical settings where health professionals prescribe reading non-fiction self-help books to help people deal with psychological, social and emotional issues. This research looks beyond the traditional use of nonfiction texts within CBT in clinical settings, to creative bibliotherapy, which is facilitated by nonclinical practitioners using literary texts in community-based group settings to promote wellbeing. An objective of this study was to gain a deeper understanding of the separate 'biblio' and 'therapy' elements to better understand how the relationship between them can be developed and applied by facilitators to support the wellbeing of people participating in creative bibliotherapy sessions. This study focuses on the perceptions of non-clinical facilitators who have undergone creative bibliotherapy training and subsequent program delivery.