MKT303 2021 60 Social and sustainability marketing: project in practice

Activity: Academic engagement & professional developmentContent creation/delivery

Description

I integrated my Sustainability@ Charles Sturt University grant into my MKT303 2160 to showcase to the students a sustainability project in action. In this way, I aligned my project activities with the students' scaffolded assessments. Their assessment was to design an intervention strategy and develop a supporting social marketing campaign strategy and I used the materials I was developing for my own project as examples.
Period12 Jul 202129 Oct 2021
Held atBusiness