Activity: Participating in or organising an event › Conference/Symposium › Academic
Description
The world is undergoing significant transformational changes that are creating huge opportunities for the Public Relations and Communication industry to be a real force for positive change. From rapid advancements in AI to new ways of working, an evolving media landscape to the growth of ESG and nature-positive initiatives, there are big challenges and exciting opportunities ahead. Successfully navigating these shifts will require an open mind, a willingness to adapt, and a passion for creating meaningful change.
At this year’s PRIA Research Symposium, we ask how will PR and communication professionals work to support and guide the communities, businesses, organisations and society it serves through these unprecedented times of change? How does the industry need to respond to the opportunity and ride the wave of momentum? How do we turn to new ways of thinking, build valuable insights, and practical tools to drive a positive and powerful impact in the world and harness its superpowers for good? What are the trends and innovations we need to pay close attention to? How do we harness disruption and enhance creativity and innovation? What are the best practices we need to share to ensure the profession is moving in a positive direction for the future?