Description
Session 1 (202430)Session 1 2024 Online Orientation will begin on Monday 12th February and run until Friday 23rd February.
Session 1 2024 On-Campus Orientation will run during the week of Monday 19th February to Friday 23rd February.
Welcome Week (Week 1) will begin on Monday 26th February to Friday 1st March.
This week will include Market/Clubs day, Returner's party, and a range of entertainment and food throughout the week to welcome back our continuing students and students who miss Orientation Week.
The 202430 Onboarding Campaign is an integral set of communications to new students commencing their studies with Charles Sturt University. These communications play a vital role in welcoming new students and as some of their first interactions with us, it’s important they reinforce key reputational messages that essentially brought students to the university in the first instance.
The campaign incorporates feedback from key stakeholders about common questions, concerns and fears new students experience, and aims to provide a smooth transition for students into university study at Charles Sturt.
The campaign moves beyond a transactional, task-based approach. It encompasses the online environment at Charles Sturt, online and on campus orientation sessions, and familiarises students with services, support and social opportunities available to them as Charles Sturt students. It begins from the time students accept an offer to study with Charles Sturt and runs through to census date.
Communications activities in the campaign include emails, welcome calls, web content, online checklists, blogs, social media and digital signage. All communications activities are tailored to ensure students receive information relevant to their circumstances, whether they’re studying on campus, online, an international or First Nations student, or included in a cohort such as the pathways courses, graduate research, or single subject study. The campaign aims to engage with students from the time they accept an offer at Charles Sturt, helping them build connections and confidence with the university in the lead-up to their studies.
In addition, the campaign includes elements that can be easily scaled to ensure students enrolled in micro-sessions, terms or other intakes are also able to receive a positive introduction to Charles Sturt.
Post-implementation reviews performed by the Student Communications Team have guided the introduction of the ResLIFE Move in dates static mailer to this campaign, as well as the merging of the Support Services and Tackle your first assessments mailers into a more user-friendly “Support and Success” mailer. Additionally, work with the CRM team as part of the PIR feedback has been completed to improve automations and workflows. Finally, feedback provided will also see the enhancement of the Project 0 mailer into Session 1 to improve engagement and click-through rates.
| Period | 21 Feb 2024 |
|---|---|
| Event type | Exhibition |
| Location | Bathurst, Australia, New South WalesShow on map |
| Degree of Recognition | National |