Consult multicultural groups before you devise your marketing, says awards judge

Description

The Australian Multicultural Marketing Awards celebrate the campaigns that have showcased diversity in a creative or innovative way across categories as diverse as sport, education, youth and the arts.

Applications are now closed, but you can still get tickets for the event itself, which takes place on November 28th.

Here, judge Professor Steven D’Alessandro gives his tips on how to best market to diverse communities and why multicultural marketing is important for society as a whole.