Title Project aims to change alcohol habits Degree of recognition Regional Media name/outlet Kalgoorlie Miner Media type Country/Territory Australia Date 29/08/08 Description THE Kalgoorlie Alcohol Action Project is producing a local advertising campaign to promote the harmful effects of excessive alcohol consumption and provide long-term benefits for Kalgoorlie-Boulder.
The organisation is distributing a survey aimed at people between the ages of 18 and 35 in the hope of determining the most affective way to advertise the issue.
“Having input from this age group is then providing us with information that is relevant to them and what messages they are more likely to relate to or pay attention to,” KAAP research associate Natalie Ord said.
“Eighteen to 24 years (of age) reported the highest prevalence of risky alcohol consumption, according to the 2004 National Drug Strategy household survey.
“(This will help) support what concepts and ideas we already have, based on research and social marketing information.”
KAAP coordinator Fredrik Velander said there were a number of reasons for Kalgoorlie-Boulder’s high rate of alcohol-related harm.
“Factors unique to Kalgoorlie-Boulder, such as the high population turnover and the high median income indicate that interventions to address the harm-related issues will need to be structural and aimed at the whole of the community,” Mr Velander said.
Producer/Author Lorrae Kemp, West Australian Newspapers Limited URL https://global-factiva-com.ezproxy.csu.edu.au/redir/default.aspx?P=sa&an=KALGOO0020080828e48t0000u&cat=a&ep=ASE Persons Fredrik Velander