A team from Charles Sturt University are helping NDIS disability support services around Australia to transition to a new COVID-impacted world.
- Charles Sturt marketing research supports hundreds of National Disability Insurance Scheme (NDIS) services across Australia
- University-government-industry partnership delivers online workshops for NDIS services to adjust to a new COVID-impacted world
- Over 93 per cent of participating NDIS services surveyed intend to implement strategies offered by Charles Sturt
The team have presented a series of online workshops that provide consumer behaviour research, in partnership with the federal government funded Boosting the Local Care Workforce Program (BLCW).
The workshops have been held for every state Territory, except for Victoria which will have workshops in February 2021.
These workshops are led by Charles Sturt’s Dr Jodie Kleinschafer, researcher and Lecturer in marketing in the School of Management and Marketing; with marketing advice by Ms Kath Attree, Course Director in the Faculty of Business, Justice and Behavioural Sciences; and communication strategy planning by Ms Victoria Erskine, Lecturer in communication in the School of Communication and Creative Industries.
The workshops give businesses operating in this new disability services market some key insights into what carers and participants in the scheme are looking for and how these needs are changing as the market develops and copes with the impact of major disruptions such as the COVID-19 pandemic.
BLCW Rural and Remote Specialist Ms Jacqueline Cannon said the idea to collaborate with Charles Sturt University was based on the market intelligence gathered by the BLCW coordinators and discussions with the University on its NDIS marketing research.
“The workshops, titled ‘Building a customer focused marketing and communication strategy for your NDIS business COVID-19 and beyond’, are having a really positive impact on the NDIS businesses,” Ms Cannon said.
“The workshops are providing businesses with key insights into how to adapt the marketing and communications aspect of their business strategy to new and emerging markets.
The online workshops included panel sessions with NDIS participants and/or their representative and NDIS service providers in each state who shared their personal stories about navigating this new market and whose experiences supported the Charles Sturt research.
Workshop participants acclaimed the workshops as ‘fabulous’, ‘ … great, good insights from Charles Sturt, well targeted at the audience’, and ‘brilliant ... reassuring, thought provoking and helpful’.