Media contributions
1Media contributions
Title Talking scents with Professor Gary Pickering, Wine Awakenings Degree of recognition International Media name/outlet wineawakenings.com Media type Web Country/Territory Canada Date 04/07/11 Description “As a Professor and instructor for 15 years at Canada’s first and preeminent wine teaching and research institution (Cool Climate Oenology and Viticulture Institute at Brock University), I can attest that the most effective teaching method for teaching millennials about the complexities of wine is to incorporate multi-sensory methods. Reinforcing current learning theories, using touch, smell and taste stimuli is very important to recreating the experiences of wine, and is also applicable to people of all ages. In my experience in the classroom, the Wine Awakenings method creates such an experience and makes learning fun and retainable. There is a significant gap between wine knowledge amongst Canadians and other western countries, particularly in regard to our own excellent cool-climate wines, which have improved in quality exponentially over recent years. With a more wine-literate public, I believe Canadian cultural and economic well-being would be significantly enhanced.”
- Prof. Gary Pickering, PhD Brock UniversityURL https://www.wineawakenings.com/experts-customers Persons Gary Pickering