What makes Chinese consumers tick?

  • Steven D'Alessandro

Press/Media: Press / Media

Period25 Nov 2013

Media contributions

1

Media contributions

  • TitleWhat makes Chinese consumers tick?
    CountryAustralia
    Date25/11/13
    DescriptionUnderstanding why Chinese consumers purchase Western goods is vital for Australian businesses looking to expand their exports to one of the fastest-growing economies in the world, according CSU Professor of Marketing Steve D'Alessandro.
    URLhttps://news.csu.edu.au/latest-news/international/what-makes-chinese-consumers-tick
    PersonsSteven D'Alessandro