Impact story summary
Charles Sturt University and the Boosting the Local Care Workforce Program (BLCW) delivered six workshops titled ‘Building a customer focused marketing and communication strategy for your NDIS business COVID-19 and beyond’ across Australia from September 2020 to February 2021.The workshops were held in in every state and territory with a total of 371 in attendance, representing disability support services around the country.
The workshops have had a positive impact on businesses operating in the disability services market by providing key insights into how to adapt the marketing and communications aspect of their business strategy to new and emerging markets. Workshops participants also gained an understanding of what carers and participants in the scheme are looking for and how these needs are changing as the market develops and copes with major disruptions such as the COVID-19 pandemic. Polls at the end of each session revealed over 93% of attendees intended to implement some of the tactics shared.
The workshops were led by Charles Sturt’s Dr Jodie Kleinschafer, Lecturer in the School of Management and Marketing with input by Ms Kath Attree, Course Director in the Faculty of Business, Justice and Behavioural Sciences and Ms Victoria Erskine, Lecturer in the School of Communication and Creative Industries and delivered in partnership with the federal government-funded BLCW.
Impact date | Sep 2020 → Feb 2021 |
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Category of impact | Economic Impact |
Impact level | Engagement |
Keywords
- Disability
- Consumer behaviour
- Marketing Strategy
- NDIS
Countries where impact occurred
- Australia
Related content
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Activities
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Building a customer focused marketing and communication strategy for your NDIS business COVID-19 and beyond
Activity: Engagement & professional development › Collaboration and partnerships › Industry
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Press / Media
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Research supports NDIS businesses COVID recovery and growth
Press/Media: Press / Media
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Research supports NDIS businesses’ COVID recovery and growth
Press/Media: Press / Media
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Research Outputs
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The circle of vulnerability and the myth of choice
Research output: Contribution to journal › Article › peer-review
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Investigating PWD choice the NDIS in the Western NSW region of Australia: Service provider versus carer perspectives
Research output: Other contribution to conference › Abstract › peer-review