Impact story summary

Charles Sturt University and the Boosting the Local Care Workforce Program (BLCW) delivered six workshops titled ‘Building a customer focused marketing and communication strategy for your NDIS business COVID-19 and beyond’ across Australia from September 2020 to February 2021.

The workshops were held in in every state and territory with a total of 371 in attendance, representing disability support services around the country.

The workshops have had a positive impact on businesses operating in the disability services market by providing key insights into how to adapt the marketing and communications aspect of their business strategy to new and emerging markets. Workshops participants also gained an understanding of what carers and participants in the scheme are looking for and how these needs are changing as the market develops and copes with major disruptions such as the COVID-19 pandemic. Polls at the end of each session revealed over 93% of attendees intended to implement some of the tactics shared.

The workshops were led by Charles Sturt’s Dr Jodie Kleinschafer, Lecturer in the School of Management and Marketing with input by Ms Kath Attree, Course Director in the Faculty of Business, Justice and Behavioural Sciences and Ms Victoria Erskine, Lecturer in the School of Communication and Creative Industries and delivered in partnership with the federal government-funded BLCW.
Impact dateSep 2020Feb 2021
Category of impactEconomic Impact
Impact levelEngagement

Keywords

  • Disability
  • Consumer behaviour
  • Marketing Strategy
  • NDIS

Countries where impact occurred

  • Australia