A 4 minute video was created in 2010 to present a model for communicating fairness. The aim was to help referees to become aware of strategies they could employ to communicate fairness in their decisions, and influence players to be more cooperative. The video features Peter Simmons as narrator and excerpts from interviews with players and referees to illustrate the importance of presenting 'competence', 'dependability' and 'respectfulness'. The video has been watched more than 12000 times and has for many years been used in level 3 referee training at Football Federation of Australia.