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The influence of hedonic and utilitarian motivations on user experience and engagement within new entrants to the credit card market.
Dwivedi, A. (Principal Supervisor)
2017 → …Activity: Supervision/Examination/Mentoring › Internal HDR Supervision
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Explaining Thai students’ intentions to enroll in Australian higher education institutions using country and university brand image.
Dwivedi, A. (Principal Supervisor)
2017 → …Activity: Supervision/Examination/Mentoring › Internal HDR Supervision