Marketing Research Group

Research output

Research output per year 1990 2016 2018 2022 2023 2024

• 4863 Citations
• 33 h-index
• 126 Article
• 57 Conference paper
• 23 Abstract
• 8 Doctoral Thesis
• 28 More
  • 6 Presentation only
  • 5 Chapter
  • 3 Commissioned report (public)
  • 3 Commissioned report (non-public)
  • 3 Chapter (peer-reviewed)
  • 3 Review article
  • 1 Book
  • 1 Chapter in textbook/reference book
  • 1 Poster
  • 1 Editorial
  • 1 Creative Works - Live Performance

Research output per year

Research output per year

Search results

• 2022

  Building habitat: A place for pollinators and people

  Small, F., Neher, A. & Wuersch, L., 2022, Conference Proceedings of the International Social Marketing Conference: Reflecting, refocusing and reimagining for a sustainable future. Parkinson, J. (ed.). Brisbane, QLD: Australian Association of Social Marketing (AASM), p. 194-197 4 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Pollinators 100%
  • Community Gardens 100%
  • Pollinator 100%
  • Biodiversity 66%
  • Australia 33%
  48 Downloads (Pure)
• 2019

  Phase transitions in retailing: Modeling retail fashion tipping points as complex systems

  D'Alessandro, S., Miles, M. & Bossomaier, T., 2019, Advances in national brand and private label marketing. Martínez-López, F., Gázquez-Abad, J. & Roggeveen, A. (eds.). Switzerland: Springer, Vol. 6. p. 43-49 7 p. (Springer Proceedings in Business and Economics).

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  • Retail 100%
  • Phase Transition 100%
  • Physics 100%
  • Pattern Recognition 100%
  • Market Structure 100%
  1 Citation (Scopus)

  22 Downloads (Pure)
• 2018

  Adoption of energy efficiency options by co-operatives in regional Australia: An early stage explorative study

  Small, F., Krivokapic-Skoko, B. & Khan, J., Jun 2018, Cooperatives in a rapidly changing world: innovation in enterprise and community: ICA2018 Research Conference. International Co-operative Alliance, p. 207-210 4 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  • Regional Australia 100%
  • Operative 100%
  • Energy Efficiency 100%
  • Greenhouse Gas Emissions 100%
  • Energy Conservation 100%

• Equally well: A consumer-centric implementation model

  Mehmet, M., Roberts, R., Nayeem, T., Hyde, S. & Burmeister, O., 2018, International Social Marketing Conference 2018: Broadening Cultural Horizons in Social Marketing. Hay, R. (ed.). Australia: James Cook University, p. 66-71 5 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Mental Health 100%
  • Cardiovascular Disease 100%
  • Respiratory Disease 100%
  • Population 100%
  • Lung Cancer 100%
  159 Downloads (Pure)

• Social marketing and the implementation of the National Disability Insurance Scheme

  Kleinschafer, J., Small, F. & Nikidehaghani, M., 15 Jul 2018, International social marketing conference 2018 : Broadening cultural horizons in social marketing. Hay, R. (ed.). James Cook University, p. 211-214 4 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File
  59 Downloads (Pure)
• 2017

  Community Carp virus concerns: Appraising recreational fishers

  Mehmet, M., Pawsey, N. J., Nayeem, T., D'Alessandro, S. & Denyer-Simmons, P., 06 Dec 2017, ANZMAC 2017 Conference proceedings: Marketing for impact. Robinson, L., Brennan, L. & Reid, M. (eds.). ANZMAC, p. 775-778 4 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  • Virus 100%
  • Cyprinus Carpio 100%
  • Recreational Fisheries 100%
  • Carp 100%
  • Facebook 11%

• Digital divide: The student skill gap

  Mehmet, M. & Small, F., 06 Dec 2017, ANZMAC 2017 Conference proceedings: Marketing for impact. Robinson, L., Brennan, L. & Reid, M. (eds.). ANZMAC, p. 532-535 4 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Marketing Management 100%
  • Business Model 100%
  • Specific Industry 100%
  • Marketing Agency 100%
  • Digital Business 50%
  61 Downloads (Pure)

• Improving Volunteer Longevity through Internal Marketing

  Webster, E. & Small, F., 06 Dec 2017, ANZMAC 2017 Conference Proceedings: Marketing for Impact. Robinson, L., Brennan, L. & Reid, M. (eds.). ANZMAC, p. 795-798 4 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  • Job Design 100%
  • Internal Marketing 100%
  • Communication Strategies 50%
  • Job Flexibility 50%

• Water Pricing Engagement in Victoria: A prem(o)ium accountability regime

  Murphy, D., Pawsey, N., McGrath, D. & Nayeem, T., 2017, 16th Australasian Centre for Social and Environmental Accounting Research Conference : Book of abstracts. p. 10-10 1 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  • Management Policy 100%
  • Intention 100%
  • Pricing 100%
  • Decision Making 100%
  • Water Management 100%
• 2016

  A re-examination of the factor structure of the CSI within low- and high- involvement contexts

  Nayeem, T., Ipsooching, J. M. & Sok, K. M., 2016, Proceedings of the Australian and New Zealand marketing academy conference (ANZMAC 2016): Marketing in a post-disciplinary era. Fortin, D. & Ozanne, L. (eds.). Christchurch, New Zealand: University of Canterbury, p. 136-144 9 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  • High-involvement 100%
  • Consumer Style Inventory 100%
  • Low Involvement 100%
  • Research Design 100%
  • Scientific Literature 100%

• How do you get younger people to volunteer?

  Webster, E. & Small, F., 2016, ANZMAC 2016: Marketing in a post-disciplinary era. Fortin, D. & Ozann, L. K. (eds.). Australia: Australian & New Zealand Marketing Academy, p. 887-893 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Young People 100%
  • Marketing Strategy 100%
  • Emergency Service 100%
  • Volunteer 100%
  • Analysis of Variance 100%
  50 Downloads (Pure)

• The salience of environmental sustainability knowledge sharing among nature-based tourism operators

  Ipsooching, J. M. & Nayeem, T., 2016, Marketing in a post-disciplinary era: ANZMAC 2016. Fortin, D. & Ozanne, L. K. (eds.). Christchurch, New Zealand: University of Canterbury, p. 22-28 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Environmental Sustainability 100%
  • Knowledge Sharing 100%
  • Tour Operators 100%
  • Knowledge Management 100%
  • Nature-based Tourism 100%
  43 Downloads (Pure)
• 2015

  Examining the effects of celebrity endorsements on brand equity and self-brand connection

  Dwivedi, A., Johnson, L. & McDonald, R. E., Aug 2015, 4th International Consumer Brand Relationships Conference: Conference proceeding. Chairs, R. C., Borges Gouveia, J. & Fetscherin, M. (eds.). 5 ed. United Kingdom: Emerald, Vol. 24. p. 449-461 13 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  • Brand Equity 100%
  • Celebrity Endorsement 100%
  • Self-brand Connection 100%
  • Conceptual Model 33%
  • Endorsed Brand 33%
  7 Downloads (Pure)
• 2014

  Enacting brand orientation in an SME context: The role of deliberateness

  Hodge, N., McMullen, C. & Kleinschafer, J., 2014, ANZMAC 2014: Agents of Change. Rundle-Thiele, K. K. S.R. & Arli, D. A. D. (eds.). Brisbane: ANZMAC, p. 136-142 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Small Wineries 100%
  135 Downloads (Pure)
• 2012

  Australian consumers’ automobile decision-making styles and an application of consumer styles inventory (CSI)

  Nayeem, T. & Greenland, S., 2012, ANZMAC 2012: Sharing the Cup of Knowledge. Brisbane: Australian & New Zealand Marketing Academy, p. 1-7 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  • Australian Consumer 100%
  • Decision-making Styles 100%
  • Automobile 100%
  • Consumer Style Inventory 100%
  • Decision Making 100%

• Grouping complainers: An investigation of complaint behaviours using segmentation analysis of service dimensions

  Dowell, D., Small, F. & Denyer-Simmons, P., 2012, ANZMAC 2012: Sharing the Cup of Knowledge. Australia: ANZMAC, p. 1-9 9 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Complainant 100%
  • Segmentation Analysis 100%
  • Complaint Behaviour 100%
  • Service Dimensions 100%
  • Complaint Intention 66%
  88 Downloads (Pure)

• Relationship quality: Comparing a higher-order fully reflective model with a higher-order formative model

  Dwivedi, A., 2012, ANZMAC 2012: Sharing the Cup of Knowledge. Australia: ANZMAC, p. 1-7 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  • Relationship Quality 100%
  • Variance 100%
  • Practitioners 100%
  • Explained Variance 50%
  • Outcome Variable 50%
  6 Downloads (Pure)

• The role of individualism and collectivism in low involvement purchase decisions

  Nayeem, T. & Casidy, R., 2012, ANZMAC 2012: Sharing the Cup of Knowledge. Brisbane: Australian & New Zealand Marketing Academy, p. 1-7 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  • Individualism 100%
  • Collectivist 100%
  • Individualist 100%
  • Purchase Decision 100%
  • Collectivism 100%

• Unpacking the Value Creation Processes in Service Firms

  Sok, P., O'Cass, A. & Dwivedi, A., 2012, ANZMAC 2012: Sharing the Cup of Knowledge. Australia: ANZMAC, p. 1-7 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  • Value Creation Process 100%
  • Service Firms 100%
  • Value Creation 100%
  • Sales 100%
  • Customer Focus 50%
  5 Downloads (Pure)
• 2011

  Personality and self- regulated learning habits: Which is Jekyll and which is Hyde?

  Small, F. & Dowell, D., 2011, ANZMAC 2011: Marketing in the age of consumerism: Jekyll or Hyde?. Australia: Australian & New Zealand Marketing Academy, p. 1-7 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Self-regulated Learning 100%
  • Learning Habits 100%
  • Jekyll 100%
  • Self-Regulated Learning 100%
  • Habit Learning 100%
  43 Downloads (Pure)

• The role of market orientation in building supply chain capabilities for fast-growth family enterprises

  Tan, C. S. L., Bi, R. & Smyrnios, K. X., 2011, Intelligence and Courage: Family Firms' Vision in the Era of Economic Turmoil. International Family Research Academy, p. 1-26 26 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

• 2010

  Building Supermarket Customer-Equity

  Dwivedi, A., Merrilees, B., Miller, D. & Herington, C., 2010, Doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). New Zealand: ANZMAC, p. 1-9 9 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

• Consumer attitude confusion, mental imagery and purchase intentions

  Small, F., 2010, Doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). New Zealand: University of Canterbury, p. 1-7 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Mental Imagery 100%
  • Consumer Attitudes 100%
  • Purchase Intention 100%
  • Consumer Attitude 100%
  • Problem Solving 40%
  425 Downloads (Pure)

• Doing more with less: Understanding the contributions of regional art gallery members

  Kleinschafer, J., Dowell, D. & Morrison, M., 2010, Doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). New Zealand: University of Cantebury, p. 1-7 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Administrative Structure 100%
  • German 100%
  • Cluster Analysis 100%
  • Donator 50%
  49 Downloads (Pure)
• 2009

  Preference stability: Modelling how consumer preferences shift after receiving new product information

  Oppewal, H., Morrison, M., Wang, P. & Waller, D., 2009, International Choice Modelling Conference. Hess, S. & Rose, J. (eds.). Online: University of Leeds, p. 1-17 17 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  • Revealed Preferences 100%
  • Brand Name 100%
  • Stated Preference Modelling 33%

• Social interactions affecting purchase intentions

  Small, F., 2009, Sustainable management and marketing. Tojib, D. (ed.). Australia: ANZMAC, p. 1-7 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Social Interaction 100%
  • Purchase Intention 100%
  • Social Image 66%
  • Self-image Congruence 66%
  • Impression Management 66%
  970 Downloads (Pure)
• 2008

  Brand Awareness of New Technology in the Introduction Stage: A Study of the Blu-Ray Vs HD-DVD Formats

  Waller, D. S., Wang, P. Z., Oppewal, H. & Morrison, M., 2008, Marketing: Shifting the focus from mainstream to offbeat. Adelaide: ANZMAC, p. 1-8 8 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Blu-ray 100%
  • HD-DVD 100%
  • Introduction Stage 100%
  • Brand Awareness 100%
  • Optical Discs 100%
  46 Downloads (Pure)

• Consumer behaviour in the Australian automobile industry: The relationship between individualism and confused by over choice, perfectionistic, and rational consumer decision making styles

  Nayeem, T., 2008, Marketing: Shifting the focus from mainstream to offbeat.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

• Do Australian Shoppers' Consider Ethical Consumption When Choosing a Grocery Store

  Williams, J., Memery, J., Megics, P. & Morrison, M., 2008, Marketing: Shifting the focus from mainstream to offbeat. Adelaide: Promaco Conventions, p. 1-8 8 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Grocery Stores 100%
  • Shoppers 100%
  • Ethical Consumption 100%
  • Australians 100%
  • Research Use 50%
  211 Downloads (Pure)

• Ethical Consumption and Australian Shoppers' Grocery Product Choices

  Memery, J., Megicks, P., Williams, J. & Morrison, M., 2008, Marketing: Shifting the focus from mainstream to offbeat'. Australia: ANZMAC, p. 1-7 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Product Choice 100%
  • Grocery Products 100%
  • Shoppers 100%
  • Ethical Consumption 100%
  • Social Responsibility 100%
  105 Downloads (Pure)

• Impressions management and judgement using clothing styles

  Small, F., 2008, Marketing: Shifting the focus from mainstream to offbeat. Australia: ANZMAC, p. 1-7 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Style 100%
  • Impression Management 100%
  • Qualitative Research 50%
  • Qualitative Study 50%
  • Shakespeare 33%
  205 Downloads (Pure)

• The influence of trust gender on performance over the relationship marketing lifecycle

  Dowell, D. & Morrison, M., 2008, Marketing: Shifting the focus from mainstream to offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Australia: ANZMAC, p. 1-7 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File
  56 Downloads (Pure)

• The Role of Household Norms in Household Decision Making

  Kleinschafer, J., Morrison, M. & Duncan, R., 2008, Marketing: Shifting the focus from mainstream to offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Adelaide: Promaco Conventions, p. 1-7 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Decision-making Process 100%
  • Household Decisions 100%
  • Household Decision-making 100%
  • Decision-Making Process 100%
  • Decision Making 100%
  638 Downloads (Pure)
• 2007

  Feedback Effects in Brand-Extensions: Evidence from India

  Dwivedi, A., Sweeney, A. & Merrilees, B., 2007, 3Rs reputation, responsibility, relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). p. 1734-1740 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  • India 100%
  • Feedback Effect 100%
  • Brand Extension 100%
  • Literature 50%
  • Capital City 50%

• Information acceleration effects on new product purchase intention: The case of Blu-Ray DVD recorders

  Waller, D., Wang, P., Oppewal, H. & Morrison, M., 2007, 3Rs reputation, responsibility, relevance. Thyne, M. (ed.). Dunedin, New Zealand: University of Otago, p. 880-887 8 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Blu-ray 100%
  • Information Acceleration 100%
  • New Product Purchase Intention 100%
  • Acceleration Effect 100%
  • Optical Discs 100%
  40 Downloads (Pure)

• Market motivations for the purchase of livestock: are they utilitarian or hedonic?

  Coghlan, I. & Harriss, I., 2007, 7th International business research conference: Research matters. Hoque, M. (ed.). Sydney, Australia: World Business Institute, p. 24-30 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Motivation 100%
  • Livestock 100%
  • Utilitarian 100%
  • Agriculture 100%
  • Economic Imperative 100%
  61 Downloads (Pure)
• 2006

  A model of the feedback effect of brand-extensions on parent-brands

  Dwivedi, A., Merrilees, B. & Sweeney, A., 2006, Advancing Theory, Maintaining Relevance. Ali, Y. & Dessel, M. M. V. (eds.). p. 8 1 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Feedback Effect 100%
  • Parent Brand 100%
  • Brand Extension 100%
  • Familiarity 100%
  • Medium Size 25%
  98 Downloads (Pure)

• Consumer characteristics and decision states: A study of new product purchase intention

  Wang, P., Morrison, M., Oppewal, H. & Waller, D., 2006, Advancing theory, maintaining relevance. Brisbane, Australia: ANZMAC, p. 1-7 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Consumer Decisions 100%
  • Consumer Characteristics 100%
  • New Product Purchase Intention 100%
  • Optical Discs 100%
  • Sociodemographics 100%
  56 Downloads (Pure)

• The Importance of Stakeholders. Ethical Claims in International Marketing

  Dunlop, E. & Coghlan, I., 2006, 3rd international business research conference. Melbourne, Australia: World Business Institute

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

• The influence of imagination and social interaction on consumer decision-making

  Small, F., 2006, 3rd ICCB: Engagement and change: managing in a free trade environment. Australia: Charles Sturt University

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

• 2005

  An exploratory study of consumer expertise and perceived fit in brand-extensions

  Dwivedi, A. & Sweeney, A. D. P., 2005, Broadening the boundaries. Purchase, S. (ed.). p. 8-14 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Exploratory Study 100%
  • Hypothetical Scenario 100%
  • Consumer Expertise 100%
  • Consumers 66%
  • Fit Perception 33%
  39 Downloads (Pure)

• Bundling for tourism events: What motivates the market?

  Williams, A. & Coghlan, I., 2005, Broadening the boundaries. Purchase, S. (ed.). Fremantle, Australia: ANZMAC, p. 1-6 6 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File

  • Tourism Destination 100%
  • Tourism Events 100%
  • Motivation of Tourist 100%
  • Bundling Strategy 50%
  99 Downloads (Pure)

• Comparing Choice Models Across Decision States: Some Preliminary Results

  Morrison, M., Wang, P., Oppewal, H. & Waller, D., 2005, Broadening the boundaries. Purchase, S. (ed.). Perth, Australia: ANZMAC, p. 76-82 7 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File
  54 Downloads (Pure)

• Gravitational Theory: A Micro Analysis for Buyer Behaviour

  Coghlan, I., 2005, Integrating theory with practice. Kuching, Malaysia: Universiti Malaysia Sarawak

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

• Motivations for purchasing inputs to farming businesses

  Coghlan, I. & Williams, A., 2005, Fifth Annual Hawaii International Conference on Business. Burge, A. (ed.). Honolulu, Hawaii: Asia-Pacific Institute of Peking University, p. 20,28

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

• Relationship Marketing, Emotional Intelligence and Performance

  Heffernan, T., O'Neill, G., Travaglione, A. & Morrison, M., 2005, Broadening the boundaries. Purchase, S. (ed.). Perth, Australia: The University of Western Australia, p. 20-27 8 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

• Repositioning regional competitive equestrian events into the tourism domain

  Williams, A. & Coghlan, I., 2005, Fifth Annual Hawaii International Conference on Business. Burge, A. (ed.). Honolulu, Hawai: Asia-Pacific Institute of Peking University, p. 20,28

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

• 2004

  A Conceptual Model of Consumer Decision States Using Information Acceleration

  Oppewal, H., Morrison, M., Rungie, C., Waller, D., Wang, P., Louviere, J. & Devinney, T., 2004, Marketing accountabilities and responsibilities. Wiley, J. & Thirkell, P. (eds.). Wellington, New Zealand: ANZMAC, p. 1-5 5 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

• Attributes of an Effective Marketing Academic: Quantitative Insights from an Australian University

  Morrison, M., Heffernan, T., Jarratt, D. & Sweeney, A., 2004, ANZMAC 2004: Marketing Accountabilities and Responsibilities, Proceedings. Wiley, J. & Thirkell, P. (eds.). Wellington, NZ: Australian & New Zealand Marketing Academy, p. 1-6 6 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review

  Open Access

  File
  40 Downloads (Pure)

• Decision States and Information Acceleration

  Rungie, C., Morrison, M., Waller, D., Wang, P., Louviere, J., Oppewal, H., Devinney, T. & Coltman, T., 2004, Marketing accountabilities and responsibilities. Wiley, J. & Thirkell, P. (eds.). Wellington, New Zealand: ANZMAC, p. 1-5 5 p.

  Research output: Book chapter/Published conference paper › Conference paper › peer-review