Marketing Research Group

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  • 2024

    The Role of Virtual Collaborative Communities in Sustaining Rural Micro-Business Resilience

    Kleinschafer, J. & Attree, K., Jan 2024, Digital Transformation and Sustainable Development in Cities and Organizations. Theofanidis, F., Abidi, O., Alper, E., Colbran, S. E. & Coskun, E. (eds.). IGI Global, p. 30-53 24 p.

    Research output: Book chapter/Published conference paper › Chapter (peer-reviewed) › peer-review

  • 2023

    Nature and significance of wine tourism: an Australian perspective

    D'Ament, G., Saliba, A. J. & Nayeem, T., 2023, Routledge Handbook of Wine Tourism. Dixit, S. K. (ed.). 1st ed. New York: Routledge, p. 29-42 14 p.

    Research output: Book chapter/Published conference paper › Chapter (peer-reviewed) › peer-review

  • 2018

    Entrepreneurial marketing in small enterprises

    Jones, R., Morrish, S. C., Deacon, J. & Miles, M. P., 2018, The Sage handbook of small business and entrepreneurship. Blackburn, R., De Clercq, D. & Heinonen, J. (eds.). London, UK: SAGE Publications Ltd, p. 297-320 1 p.

    Research output: Book chapter/Published conference paper › Chapter (peer-reviewed) › peer-review