Mehmet, M.,
Pawsey, N. J.,
Nayeem, T., D'Alessandro, S. &
Denyer-Simmons, P.,
06 Dec 2017,
ANZMAC 2017 Conference proceedings: Marketing for impact. Robinson, L., Brennan, L. & Reid, M. (eds.).
ANZMAC,
p. 775-778 4 p.Research output: Book chapter/Published conference paper › Conference paper › peer-review