Research Output per year
Personal profile
Personal profile
Abhishek 'Abbey' Dwivedi has completed a PhD in Marketing from Griffith University on the Gold Coast. Prior to joining CSU he taught at Griffith University (Gold Coast), University of Queensland (Brisbane) and Central Queensland University (Brisbane).
Abbey's research interests include consumer-brand relationships, industrial buyer-seller exchange, brand extensions, celebrity endorsements and social entrepreneurship. Some of his research appears in the European Journal of Marketing, the Journal of Business Research, the Journal of Brand Management, the Journal of Retailing and Consumer Services, and the International Journal of Advertising.
Education/Academic qualification
Learning and Teaching in Higher Education, Graduate Certificate in Learning and Teaching in Higher Education, Charles Sturt University
2013
Marketing, Ph.D. in Marketing, Griffith University
2006 → 2010
Marketing , Masters in Marketing Management (First Class Honours), Griffith University
2004 → 2005
Fingerprint Dive into the research topics where Abhishek Dwivedi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 2 Similar Profiles
Brand equity
Business & Economics
Brand extensions
Business & Economics
Feedback effect
Business & Economics
Equity
Business & Economics
Credibility
Business & Economics
Loyalty intentions
Business & Economics
Brand relationship
Business & Economics
Celebrity
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2005 2019
1
Citation
(Scopus)
Brand experience and brand attitude: examining a credibility-based mechanism
Nayeem, T., Murshed, F. & Dwivedi, A., 03 Jul 2019, In : Marketing Intelligence and Planning.Research output: Contribution to journal › Article
Brand credibility
Brand experience
Credibility
Brand attitude
Automobile
Buyer–seller relational engagement and seller brand equity
Dwivedi, A., Miles, M., Oczkowski, E., Weerawardena, J., Johnson, L. & Wilkie, D. C., 09 Dec 2019, In : Journal of Business and Industrial Marketing.Research output: Contribution to journal › Article
Brand equity
Seller
Buyers
Design methodology
Conceptualization
9
Citations
(Scopus)
Consumer emotional brand attachment with social media brands and social media brand equity
Dwivedi, A., Johnson, L., Wilkie, D. & de Araujo Gil, L., 10 Jun 2019, In : European Journal of Marketing. 53, 06, p. 1176-1204 29 p.Research output: Contribution to journal › Article
Social media
Brand equity
Emotion
Credibility
Brand credibility
7
Citations
(Scopus)
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness
Dwivedi, A., Nayeem, T. & Murshed, F., Sep 2018, In : Journal of Retailing and Consumer Services. 44, September, p. 100-107 8 p.Research output: Contribution to journal › Article
Brand credibility
Willingness-to-pay
Price premium
Uniqueness
Brand experience
6
Citations
(Scopus)
Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
Dwivedi, A. & McDonald, R., 2018, In : European Journal of Marketing. 52, 7/8, p. 1387-1411 26 p.Research output: Contribution to journal › Article
Marketing communications
Consumer perceptions
Authenticity
Pathway
Predictors
Prizes
File
Consumer loyalty
Consumer evaluation
Retailers
Corporate brand
Marketing
File
Celebrity endorsement
Business schools
Consumer-brand relationships
Brand equity
Portugal
Certificate of Appreciation by the Society for Marketing Advances (USA)
Abhishek Dwivedi (Recipient), 2013
Prize: Other distinction
File
marketing
Certificate of Appreciation by the Society for Marketing Advances (USA)
Abhishek Dwivedi (Recipient), 2015
Prize: Other distinction
File
marketing
Activities 2012 2020
2020 Academy of Marketing Science World Marketing Congress
Abhishek Dwivedi (Member of programme committee)14 Jul 2020 → 17 Jul 2020
Activity: Participating in or organising an event › Conference › Industry
Cengage Learning Australia (Publisher)
Abhishek Dwivedi (Reviewer)2019
Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
Journal of Business Research (Journal)
Abhishek Dwivedi (Reviewer)27 Nov 2019
Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
L&T Session on Adobe Connect (Online meeting) Basic Skills Workshop
Abhishek Dwivedi (Facilitator)05 Nov 2019
Activity: Participating in or organising an event › Workshop/course/forum › Academic
Journal of Global Marketing (Journal)
Abhishek Dwivedi (Reviewer)2019 → 2021
Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
Press / Media
Faculty of Business Research Newsletter Issue 8 Coverage
01/04/15
1 item of Media coverage
Press/Media: Press / Media
Game On! for Years 10 and 11 business students
16/03/15
1 item of Media coverage
Press/Media: Press / Media