Research output per year
Research output per year
Personal profile
Personal profile
Abhishek 'Abbey' Dwivedi has completed a PhD in Marketing from Griffith University on the Gold Coast. Prior to joining CSU he taught at Griffith University (Gold Coast), University of Queensland (Brisbane) and Central Queensland University (Brisbane).
Abbey's research interests include consumer-brand relationships, industrial buyer-seller exchange, brand extensions, celebrity endorsements and social entrepreneurship. Some of his research appears in the European Journal of Marketing, the Journal of Business Research, the Journal of Brand Management, the Journal of Retailing and Consumer Services, and the International Journal of Advertising.
Education/Academic qualification
Learning and Teaching in Higher Education, Graduate Certificate in Learning and Teaching in Higher Education, Charles Sturt University
2013
Marketing, Ph.D. in Marketing, Griffith University
2006 → 2010
Marketing , Masters in Marketing Management (First Class Honours), Griffith University
2004 → 2005
Registered Supervisor
- Yes
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Selling firm credibility and buying firm engagement
Dwivedi, A., Johnson, L. & Leckie, C., 24 Jun 2025, (Accepted/In press) In: European Journal of Marketing.Research output: Contribution to journal › Article › peer-review
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Securing Critical Agriculture Technology And Emerging Solutions (SCATES): Work Package 1 Uplifting Cybersecurity Maturity: Preliminary report
Morrison, M., Dwivedi, A., Corral de Zubielqui, G., Thomy, B. & Small, F., 13 Dec 2024, Cybersecurity CRC. 37 p.Research output: Book/Report › Commissioned report (non-public)
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Brand authenticity building effect of brand experience and downstream effects
Murshed, F., Dwivedi, A. & Nayeem, T., 15 Aug 2023, In: Journal of Product and Brand Management. 32, 7, p. 1032-1045 14 p.Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus) -
Credibility and price premium-based competitiveness for industrial brands
Leckie, C., Dwivedi, A. & Johnson, L. W., Sept 2023, In: Journal of Retailing and Consumer Services. 74, 10 p., 103418.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
Examining the drivers of marketing innovation in SMEs
Dwivedi, A. & Pawsey, N., Jan 2023, In: Journal of Business Research. 155, B, 12 p., 113409.Research output: Contribution to journal › Article › peer-review
29 Citations (Scopus)
Prizes
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Best Reviewer in Track Award
Dwivedi, A. (Recipient), 2015
Prize: Other distinction › External recognition
File -
Better Mental Health Program Evaluation Project
Dwivedi, A. (Recipient), 23 Mar 2020
Prize: Grant › Successful
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Certificate of Appreciation by the Society for Marketing Advances (USA)
Dwivedi, A. (Recipient), 2014
Prize: Other distinction › External recognition
File
Activities
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Australasian Marketing Journal (Journal)
Dwivedi, A. (Reviewer)
11 Feb 2025Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
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Journal of Retailing and Consumer Services (Journal)
Dwivedi, A. (Reviewer)
24 Feb 2025Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
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Journal of Retailing and Consumer Services (Journal)
Dwivedi, A. (Reviewer)
10 Feb 2025Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
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Journal of Global Marketing (Journal)
Dwivedi, A. (Reviewer)
16 Jun 2025Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
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Journal of Global Marketing (Journal)
Dwivedi, A. (Reviewer)
21 May 2025Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
Press/Media
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Paramedic Protection
Bamberry, L., Skinner, I., Neher, A., Wuersch, L., Hogg, R., Sutton, C., Dwivedi, A., Roberts, R. & Wong, A.
28/10/22
1 item of Media coverage
Press/Media: Press / Media
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NSW body-worn camera trial expanding to Wagga paramedics
Bamberry, L., Hogg, R., Wuersch, L., Skinner, I., Sutton, C., Neher, A., Roberts, R., Dwivedi, A. & Wong, A.
28/10/22
1 item of Media coverage
Press/Media: Press / Media
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First responders suffering more mental health issues during COVID-19 pandemic
Bamberry, L., Roberts, R., Jenkins, S., Sutton, C., Neher, A., Frost, M., Dwivedi, A. & Wong, A.
31/07/21
1 Media contribution
Press/Media: Press / Media
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40 per cent of frontline health workers are ready to quit their jobs
Bamberry, L., Roberts, R., Jenkins, S., Sutton, C., Neher, A., Frost, M., Dwivedi, A. & Wong, A.
30/07/21
1 Media contribution
Press/Media: Press / Media
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Study to investigate mental health and stress in frontline workers during COVID-19
24/06/20
1 Media contribution
Press/Media: Press / Media