• 284 Citations
  • 10 h-Index
20052019
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Personal profile

Personal profile

Abhishek 'Abbey' Dwivedi has completed a PhD in Marketing from Griffith University on the Gold Coast. Prior to joining CSU he taught at Griffith University (Gold Coast), University of Queensland (Brisbane) and Central Queensland University (Brisbane). 

Abbey's research interests include consumer-brand relationships, industrial buyer-seller exchange, brand extensions, celebrity endorsements and social entrepreneurship. Some of his research appears in the European Journal of Marketing, the Journal of Business Research, the Journal of Brand Management, the Journal of Retailing and Consumer Services, and the International Journal of Advertising. 

Education/Academic qualification

Learning and Teaching in Higher Education, Graduate Certificate in Learning and Teaching in Higher Education, Charles Sturt University

2013

Marketing, Ph.D. in Marketing, Griffith University

20062010

Marketing , Masters in Marketing Management (First Class Honours), Griffith University

20042005

Fingerprint Dive into the research topics where Abhishek Dwivedi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Brand equity Business & Economics
Brand extensions Business & Economics
Feedback effect Business & Economics
Equity Business & Economics
Credibility Business & Economics
Loyalty intentions Business & Economics
Brand relationship Business & Economics
Celebrity Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2005 2019

  • 284 Citations
  • 10 h-Index
  • 20 Article
  • 9 Conference paper
  • 5 Abstract
  • 1 Doctoral Thesis
Brand credibility
Brand experience
Credibility
Brand attitude
Automobile
9 Citations (Scopus)

Consumer emotional brand attachment with social media brands and social media brand equity

Dwivedi, A., Johnson, L., Wilkie, D. & de Araujo Gil, L., 10 Jun 2019, In : European Journal of Marketing. 53, 06, p. 1-29 29 p.

Research output: Contribution to journalArticle

Social media
Brand equity
Emotion
Credibility
Brand credibility
4 Citations (Scopus)
Brand credibility
Willingness-to-pay
Price premium
Uniqueness
Brand experience
5 Citations (Scopus)

Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

Dwivedi, A. & McDonald, R., 2018, In : European Journal of Marketing. 52, 7/8, p. 1387-1411 26 p.

Research output: Contribution to journalArticle

Marketing communications
Consumer perceptions
Authenticity
Pathway
Predictors
5 Citations (Scopus)

Conceptualizing and operationalizing the social entrepreneurship construct

Dwivedi, A. & Weerawardena, J., May 2018, In : Journal of Business Research. 86, p. 32-40 9 p.

Research output: Contribution to journalArticle

Social entrepreneurship
Risk management
Innovativeness
Resources
Entrepreneurship

Prizes

Best Paper Award

Abhishek Dwivedi (Recipient), 2015

Prize: Award

File
Celebrity endorsement
Business schools
Consumer-brand relationships
Brand equity
Portugal

Best Paper Award

Abhishek Dwivedi (Recipient), 2015

Prize: Award

File
Consumer loyalty
Consumer evaluation
Retailers
Corporate brand
Marketing

Best Reviewer in Track Award

Abhishek Dwivedi (Recipient), 2015

Prize: Award

File
Sales promotion
File
marketing
File
marketing

Activities 2012 2020

2020 Academy of Marketing Science World Marketing Congress

Abhishek Dwivedi (Member of programme committee)
14 Jul 202017 Jul 2020

Activity: Participating in or organising an eventConferenceIndustry

Australasian Marketing Journal (Journal)

Abhishek Dwivedi (Reviewer)
20192020

Activity: Publication peer-review and editorial workPeer review responsibility, including review panel or committee

Journal of Brand Management (Journal)

Abhishek Dwivedi (Reviewer)
2019

Activity: Publication peer-review and editorial workPeer review responsibility, including review panel or committee

European Journal of Marketing (Journal)

Abhishek Dwivedi (Reviewer)
2019

Activity: Publication peer-review and editorial workPeer review responsibility, including review panel or committee

ECR Information Session 1

Abhishek Dwivedi (Participant)
12 Sep 2019

Activity: Participating in or organising an eventWorkshop/course/forumAcademic

Press / Media

Research/Grant opportunities

Abhishek Dwivedi

31/07/18

1 item of Media coverage

Press/Media: Press / Media

Research / grant opportunities in April

Abhishek Dwivedi

13/04/18

1 Media contribution

Press/Media: Press / Media

Faculty of Business Research Newsletter Issue 8 Coverage

Abhishek Dwivedi

01/04/15

1 item of Media coverage

Press/Media: Press / Media

Students invited to get into the game.

Abhishek Dwivedi

19/03/15

1 Media contribution

Press/Media: Press / Media

Game On! for Years 10 and 11 business students

Abhishek Dwivedi

16/03/15

1 item of Media coverage

Press/Media: Press / Media