• 335 Citations
  • 11 h-Index
20052019

Research output per year

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Personal profile

Personal profile

Abhishek 'Abbey' Dwivedi has completed a PhD in Marketing from Griffith University on the Gold Coast. Prior to joining CSU he taught at Griffith University (Gold Coast), University of Queensland (Brisbane) and Central Queensland University (Brisbane). 

Abbey's research interests include consumer-brand relationships, industrial buyer-seller exchange, brand extensions, celebrity endorsements and social entrepreneurship. Some of his research appears in the European Journal of Marketing, the Journal of Business Research, the Journal of Brand Management, the Journal of Retailing and Consumer Services, and the International Journal of Advertising. 

Education/Academic qualification

Learning and Teaching in Higher Education, Graduate Certificate in Learning and Teaching in Higher Education, Charles Sturt University

2013

Marketing, Ph.D. in Marketing, Griffith University

20062010

Marketing , Masters in Marketing Management (First Class Honours), Griffith University

20042005

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Research Output

  • 335 Citations
  • 11 h-Index
  • 21 Article
  • 7 Conference paper
  • 5 Abstract
  • 1 Doctoral Thesis
  • 1 Citation (Scopus)

    Buyer–seller relational engagement and seller brand equity

    Dwivedi, A., Miles, M., Oczkowski, E., Weerawardena, J., Johnson, L. & Wilkie, D. C., 09 Dec 2019, In : Journal of Business and Industrial Marketing.

    Research output: Contribution to journalArticle

  • Consumer emotional brand attachment with social media brands and social media brand equity

    Dwivedi, A., Johnson, L., Wilkie, D. & de Araujo Gil, L., 10 Jun 2019, In : European Journal of Marketing. 53, 06, p. 1176-1204 29 p.

    Research output: Contribution to journalArticle

  • 13 Citations (Scopus)
  • 12 Citations (Scopus)

    Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

    Dwivedi, A. & McDonald, R., 2018, In : European Journal of Marketing. 52, 7/8, p. 1387-1411 26 p.

    Research output: Contribution to journalArticle

  • 7 Citations (Scopus)

    Prizes

    Best Paper Award

    Abhishek Dwivedi (Recipient), 2015

    Prize: Award

    File
  • Best Paper Award

    Abhishek Dwivedi (Recipient), 2015

    Prize: Award

    File
  • Best Reviewer in Track Award

    Abhishek Dwivedi (Recipient), 2015

    Prize: Award

    File
  • File
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  • Activities

    2020 Academy of Marketing Science World Marketing Congress

    Abhishek Dwivedi (Member of programme committee)
    14 Jul 202017 Jul 2020

    Activity: Participating in or organising an eventConference/SymposiumIndustry

    Course on Copyright for Teaching at Charles Sturt University.

    Abhishek Dwivedi (Participant)
    28 Oct 2019

    Activity: Academic Professional DevelopmentUndertaking advanced specialised practice or scholarly secondments

    L&T Session on Adobe Connect (Online meeting) Basic Skills Workshop

    Abhishek Dwivedi (Facilitator)
    05 Nov 2019

    Activity: Participating in or organising an eventWorkshop/course/forumAcademic

    QUASAR the new moderation system: Reflection and Planning.

    Abhishek Dwivedi (Facilitator)
    11 Nov 2019

    Activity: Participating in or organising an eventWorkshop/course/forumAcademic

    BJBS PD Session on Writing Assessment Criteria and Standards

    Abhishek Dwivedi (Facilitator)
    04 Dec 2019

    Activity: Participating in or organising an eventWorkshop/course/forumAcademic

    Press / Media

    Research/Grant opportunities

    Abhishek Dwivedi

    31/07/18

    1 item of Media coverage

    Press/Media: Press / Media

    Research / grant opportunities in April

    Abhishek Dwivedi

    13/04/18

    1 Media contribution

    Press/Media: Press / Media

    Faculty of Business Research Newsletter Issue 8 Coverage

    Abhishek Dwivedi

    01/04/15

    1 item of Media coverage

    Press/Media: Press / Media

    Students invited to get into the game.

    Abhishek Dwivedi

    19/03/15

    1 Media contribution

    Press/Media: Press / Media

    Game On! for Years 10 and 11 business students

    Abhishek Dwivedi

    16/03/15

    1 item of Media coverage

    Press/Media: Press / Media