Research Output per year
Personal profile
Personal profile
Abhishek 'Abbey' Dwivedi has completed a PhD in Marketing from Griffith University on the Gold Coast. Prior to joining CSU he taught at Griffith University (Gold Coast), University of Queensland (Brisbane) and Central Queensland University (Brisbane).
Abbey's research interests include consumer-brand relationships, industrial buyer-seller exchange, brand extensions, celebrity endorsements and social entrepreneurship. Some of his research appears in the European Journal of Marketing, the Journal of Business Research, the Journal of Brand Management, the Journal of Retailing and Consumer Services, and the International Journal of Advertising.
Education/Academic qualification
Learning and Teaching in Higher Education, Graduate Certificate in Learning and Teaching in Higher Education, Charles Sturt University
2013
Marketing, Ph.D. in Marketing, Griffith University
2006 → 2010
Marketing , Masters in Marketing Management (First Class Honours), Griffith University
2004 → 2005
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Research Output
Examining the efficacy of brand social media communication: A consumer perspective
Dwivedi, A. & McDonald, R., 12 Jun 2020, In : Journal of Marketing Theory and Practice. p. 1-14 14 p.Research output: Contribution to journal › Article
How millennials’ life concerns shape social media behaviour
Dwivedi, A. & Lewis, C., 05 May 2020, In : Behaviour and Information Technology.Research output: Contribution to journal › Article
Brand experience and brand attitude: Examining a credibility-based mechanism
Nayeem, T., Murshed, F. & Dwivedi, A., 07 Oct 2019, In : Marketing Intelligence and Planning. 37, 7, p. 821-836 16 p.Research output: Contribution to journal › Article
3
Citations
(Scopus)
Buyer–seller relational engagement and seller brand equity
Dwivedi, A., Miles, M., Oczkowski, E., Weerawardena, J., Johnson, L. & Wilkie, D. C., 09 Dec 2019, In : Journal of Business and Industrial Marketing. p. 1-12 12 p.Research output: Contribution to journal › Article
Consumer emotional brand attachment with social media brands and social media brand equity
Dwivedi, A., Johnson, L., Wilkie, D. & de Araujo Gil, L., 10 Jun 2019, In : European Journal of Marketing. 53, 06, p. 1176-1204 29 p.Research output: Contribution to journal › Article
15
Citations
(Scopus)
Prizes
Certificate of Appreciation by the Society for Marketing Advances (USA)
Dwivedi, Abhishek (Recipient), 2014
Prize: Other distinction
File
Certificate of Appreciation by the Society for Marketing Advances (USA)
Dwivedi, Abhishek (Recipient), 2015
Prize: Other distinction
File
Activities
Asia Pacific Journal of Marketing and Logistics (Journal)
Abhishek Dwivedi (Reviewer)
14 Apr 2020
Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
Behaviour and Information Technology (Journal)
Abhishek Dwivedi (Reviewer)
22 Apr 2020
Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
Presented COVID19 Research Plan to Government Partners
Abhishek Dwivedi (Consultant)
15 May 2020
Activity: Other Engagement › Collaboration/partnership › Government
Journal of Product and Brand Management (Journal)
Abhishek Dwivedi (Reviewer)
18 May 2020
Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
Journal of Global Marketing (Journal)
Abhishek Dwivedi (Reviewer)
10 Jun 2020
Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
Press / Media
Study to investigate mental health and stress in frontline workers during COVID19
Abhishek Dwivedi, Stacey Jenkins, Larissa Bamberry, Clare Sutton, Mark Frost, Alain Neher & Robyne Young
24/06/20
1 Media contribution
Press/Media: Press / Media
Faculty of Business Research Newsletter Issue 8 Coverage
01/04/15
1 item of Media coverage
Press/Media: Press / Media