• 392 Citations
  • 12 h-Index
20052020

Research output per year

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Personal profile

Personal profile

Abhishek 'Abbey' Dwivedi has completed a PhD in Marketing from Griffith University on the Gold Coast. Prior to joining CSU he taught at Griffith University (Gold Coast), University of Queensland (Brisbane) and Central Queensland University (Brisbane). 

Abbey's research interests include consumer-brand relationships, industrial buyer-seller exchange, brand extensions, celebrity endorsements and social entrepreneurship. Some of his research appears in the European Journal of Marketing, the Journal of Business Research, the Journal of Brand Management, the Journal of Retailing and Consumer Services, and the International Journal of Advertising. 

Education/Academic qualification

Learning and Teaching in Higher Education, Graduate Certificate in Learning and Teaching in Higher Education, Charles Sturt University

2013

Marketing, Ph.D. in Marketing, Griffith University

20062010

Marketing , Masters in Marketing Management (First Class Honours), Griffith University

20042005

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Research Output

  • 392 Citations
  • 12 h-Index
  • 23 Article
  • 7 Conference paper
  • 5 Abstract
  • 1 Doctoral Thesis

Examining the efficacy of brand social media communication: A consumer perspective

Dwivedi, A. & McDonald, R., 12 Jun 2020, In : Journal of Marketing Theory and Practice. p. 1-14 14 p.

Research output: Contribution to journalArticle

  • Brand experience and brand attitude: Examining a credibility-based mechanism

    Nayeem, T., Murshed, F. & Dwivedi, A., 07 Oct 2019, In : Marketing Intelligence and Planning. 37, 7, p. 821-836 16 p.

    Research output: Contribution to journalArticle

  • 3 Citations (Scopus)

    Buyer–seller relational engagement and seller brand equity

    Dwivedi, A., Miles, M., Oczkowski, E., Weerawardena, J., Johnson, L. & Wilkie, D. C., 09 Dec 2019, In : Journal of Business and Industrial Marketing. p. 1-12 12 p.

    Research output: Contribution to journalArticle

  • Consumer emotional brand attachment with social media brands and social media brand equity

    Dwivedi, A., Johnson, L., Wilkie, D. & de Araujo Gil, L., 10 Jun 2019, In : European Journal of Marketing. 53, 06, p. 1176-1204 29 p.

    Research output: Contribution to journalArticle

  • 15 Citations (Scopus)

    Prizes

    Best Paper Award

    Dwivedi, Abhishek (Recipient), 2015

    Prize: Award

    File
  • Best Paper Award

    Dwivedi, Abhishek (Recipient), 2015

    Prize: Award

    File
  • Best Reviewer in Track Award

    Dwivedi, Abhishek (Recipient), 2015

    Prize: Award

    File
  • File
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  • Activities

    Asia Pacific Journal of Marketing and Logistics (Journal)

    Abhishek Dwivedi (Reviewer)

    14 Apr 2020

    Activity: Publication peer-review and editorial workPeer review responsibility, including review panel or committee

    Behaviour and Information Technology (Journal)

    Abhishek Dwivedi (Reviewer)

    22 Apr 2020

    Activity: Publication peer-review and editorial workPeer review responsibility, including review panel or committee

    Presented COVID19 Research Plan to Government Partners

    Abhishek Dwivedi (Consultant)

    15 May 2020

    Activity: Other EngagementCollaboration/partnershipGovernment

    Journal of Product and Brand Management (Journal)

    Abhishek Dwivedi (Reviewer)

    18 May 2020

    Activity: Publication peer-review and editorial workPeer review responsibility, including review panel or committee

    Journal of Global Marketing (Journal)

    Abhishek Dwivedi (Reviewer)

    10 Jun 2020

    Activity: Publication peer-review and editorial workPeer review responsibility, including review panel or committee

    Press / Media

    Research/Grant opportunities

    Abhishek Dwivedi

    31/07/18

    1 item of Media coverage

    Press/Media: Press / Media

    Research / grant opportunities in April

    Abhishek Dwivedi

    13/04/18

    1 Media contribution

    Press/Media: Press / Media

    Faculty of Business Research Newsletter Issue 8 Coverage

    Abhishek Dwivedi

    01/04/15

    1 item of Media coverage

    Press/Media: Press / Media

    Students invited to get into the game.

    Abhishek Dwivedi

    19/03/15

    1 Media contribution

    Press/Media: Press / Media