Abhishek Dwivedi

Senior Lecturer in Marketing

  • Source: Scopus
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20052020

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Personal profile

Personal profile

Abhishek 'Abbey' Dwivedi has completed a PhD in Marketing from Griffith University on the Gold Coast. Prior to joining CSU he taught at Griffith University (Gold Coast), University of Queensland (Brisbane) and Central Queensland University (Brisbane). 

Abbey's research interests include consumer-brand relationships, industrial buyer-seller exchange, brand extensions, celebrity endorsements and social entrepreneurship. Some of his research appears in the European Journal of Marketing, the Journal of Business Research, the Journal of Brand Management, the Journal of Retailing and Consumer Services, and the International Journal of Advertising. 

Education/Academic qualification

Learning and Teaching in Higher Education, Graduate Certificate in Learning and Teaching in Higher Education, Charles Sturt University

2013

Marketing, Ph.D. in Marketing, Griffith University

20062010

Marketing , Masters in Marketing Management (First Class Honours), Griffith University

20042005

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