Research output per year
Research output per year
Personal profile
Personal profile
Abhishek 'Abbey' Dwivedi has completed a PhD in Marketing from Griffith University on the Gold Coast. Prior to joining CSU he taught at Griffith University (Gold Coast), University of Queensland (Brisbane) and Central Queensland University (Brisbane).
Abbey's research interests include consumer-brand relationships, industrial buyer-seller exchange, brand extensions, celebrity endorsements and social entrepreneurship. Some of his research appears in the European Journal of Marketing, the Journal of Business Research, the Journal of Brand Management, the Journal of Retailing and Consumer Services, and the International Journal of Advertising.
Expertise related to UN SDGs
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Learning and Teaching in Higher Education, Graduate Certificate in Learning and Teaching in Higher Education, Charles Sturt University
2013
Marketing, Ph.D. in Marketing, Griffith University
2006 → 2010
Marketing , Masters in Marketing Management (First Class Honours), Griffith University
2004 → 2005
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Research output
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Hand sanitiser, PPE, flexible work arrangements and clear communication; key priorities for police on the frontline during the COVID-19 pandemic
Bamberry, L., O'Meara, P., Sutton, C., Frost, M., Roberts, R., Jenkins, S., Neher, A., Dwivedi, A. & Young, R., 03 Feb 2021.Research output: Other contribution to conference › Abstract › peer-review
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Buyer–seller relational engagement and seller brand equity
Dwivedi, A., Miles, M., Oczkowski, E., Weerawardena, J., Johnson, L. & Wilkie, D. C., 2020, In: Journal of Business and Industrial Marketing. 35, 8, p. 1311–1322 12 p.Research output: Contribution to journal › Article › peer-review
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Examining the efficacy of brand social media communication: A consumer perspective
Dwivedi, A. & McDonald, R., 2020, In: Journal of Marketing Theory and Practice. 28, 4, p. 373-386 14 p.Research output: Contribution to journal › Article › peer-review
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How millennials’ life concerns shape social media behaviour
Dwivedi, A. & Lewis, C., 2020, In: Behaviour and Information Technology. p. 1-18 18 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Brand experience and brand attitude: Examining a credibility-based mechanism
Nayeem, T., Murshed, F. & Dwivedi, A., 07 Oct 2019, In: Marketing Intelligence and Planning. 37, 7, p. 821-836 16 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus)
Prizes
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Certificate of Appreciation by the Society for Marketing Advances (USA)
Dwivedi, Abhishek (Recipient), 2014
Prize: Other distinction
File -
Certificate of Appreciation by the Society for Marketing Advances (USA)
Dwivedi, Abhishek (Recipient), 2015
Prize: Other distinction
File
Activities
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Covid19 Grant Partner Meeting
Abhishek Dwivedi (Consultant)
08 Feb 2021Activity: Other Engagement › Collaboration/partnership › Industry
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Journal of Global Marketing (Journal)
Abhishek Dwivedi (Reviewer)
22 Feb 2021Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
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Presented COVID19 Research Plan to Government Partners
Abhishek Dwivedi (Consultant)
15 May 2020Activity: Other Engagement › Collaboration/partnership › Government
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Asia Pacific Journal of Marketing and Logistics (Journal)
Abhishek Dwivedi (Reviewer)
14 Apr 2020Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
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Journal of Marketing Communications (Journal)
Abhishek Dwivedi (Reviewer)
04 May 2020Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
Press / Media
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Study to investigate mental health and stress in frontline workers during COVID19
Abhishek Dwivedi, Stacey Jenkins, Larissa Bamberry, Clare Sutton, Mark Frost, Alain Neher & Robyne Young
24/06/20
1 Media contribution
Press/Media: Press / Media
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Study to investigate mental health and stress in frontline workers during COVID-19
24/06/20
1 Media contribution
Press/Media: Press / Media
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Faculty of Business Research Newsletter Issue 8 Coverage
01/04/15
1 item of Media coverage
Press/Media: Press / Media