Research Output per year
Personal profile
Personal profile
Abhishek 'Abbey' Dwivedi has completed a PhD in Marketing from Griffith University on the Gold Coast. Prior to joining CSU he taught at Griffith University (Gold Coast), University of Queensland (Brisbane) and Central Queensland University (Brisbane).
Abbey's research interests include consumer-brand relationships, industrial buyer-seller exchange, brand extensions, celebrity endorsements and social entrepreneurship. Some of his research appears in the European Journal of Marketing, the Journal of Business Research, the Journal of Brand Management, the Journal of Retailing and Consumer Services, and the International Journal of Advertising.
Education/Academic qualification
Learning and Teaching in Higher Education, Graduate Certificate in Learning and Teaching in Higher Education, Charles Sturt University
2013
Marketing, Ph.D. in Marketing, Griffith University
2006 → 2010
Marketing , Masters in Marketing Management (First Class Honours), Griffith University
2004 → 2005
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Research Output
Brand experience and brand attitude: examining a credibility-based mechanism
Nayeem, T., Murshed, F. & Dwivedi, A., 03 Jul 2019, In : Marketing Intelligence and Planning.Research output: Contribution to journal › Article
1
Citation
(Scopus)
Buyer–seller relational engagement and seller brand equity
Dwivedi, A., Miles, M., Oczkowski, E., Weerawardena, J., Johnson, L. & Wilkie, D. C., 09 Dec 2019, In : Journal of Business and Industrial Marketing.Research output: Contribution to journal › Article
Consumer emotional brand attachment with social media brands and social media brand equity
Dwivedi, A., Johnson, L., Wilkie, D. & de Araujo Gil, L., 10 Jun 2019, In : European Journal of Marketing. 53, 06, p. 1176-1204 29 p.Research output: Contribution to journal › Article
13
Citations
(Scopus)
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness
Dwivedi, A., Nayeem, T. & Murshed, F., Sep 2018, In : Journal of Retailing and Consumer Services. 44, September, p. 100-107 8 p.Research output: Contribution to journal › Article
12
Citations
(Scopus)
Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
Dwivedi, A. & McDonald, R., 2018, In : European Journal of Marketing. 52, 7/8, p. 1387-1411 26 p.Research output: Contribution to journal › Article
7
Citations
(Scopus)
Prizes
Certificate of Appreciation by the Society for Marketing Advances (USA)
Abhishek Dwivedi (Recipient), 2013
Prize: Other distinction
File
Certificate of Appreciation by the Society for Marketing Advances (USA)
Abhishek Dwivedi (Recipient), 2014
Prize: Other distinction
File
Activities
2020 Academy of Marketing Science World Marketing Congress
Abhishek Dwivedi (Member of programme committee)14 Jul 2020 → 17 Jul 2020
Activity: Participating in or organising an event › Conference/Symposium › Industry
Course on Copyright for Teaching at Charles Sturt University.
Abhishek Dwivedi (Participant)28 Oct 2019
Activity: Academic Professional Development › Undertaking advanced specialised practice or scholarly secondments
L&T Session on Adobe Connect (Online meeting) Basic Skills Workshop
Abhishek Dwivedi (Facilitator)05 Nov 2019
Activity: Participating in or organising an event › Workshop/course/forum › Academic
QUASAR the new moderation system: Reflection and Planning.
Abhishek Dwivedi (Facilitator)11 Nov 2019
Activity: Participating in or organising an event › Workshop/course/forum › Academic
BJBS PD Session on Writing Assessment Criteria and Standards
Abhishek Dwivedi (Facilitator)04 Dec 2019
Activity: Participating in or organising an event › Workshop/course/forum › Academic
Press / Media
Faculty of Business Research Newsletter Issue 8 Coverage
01/04/15
1 item of Media coverage
Press/Media: Press / Media
Game On! for Years 10 and 11 business students
16/03/15
1 item of Media coverage
Press/Media: Press / Media