Personal profile
Personal profile
Abhishek 'Abbey' Dwivedi has completed a PhD in Marketing from Griffith University on the Gold Coast. Prior to joining CSU he taught at Griffith University (Gold Coast), University of Queensland (Brisbane) and Central Queensland University (Brisbane).
Abbey's research interests include consumer-brand relationships, industrial buyer-seller exchange, brand extensions, celebrity endorsements and social entrepreneurship. Some of his research appears in the European Journal of Marketing, the Journal of Business Research, the Journal of Brand Management, the Journal of Retailing and Consumer Services, and the International Journal of Advertising.
Education/Academic qualification
Learning and Teaching in Higher Education, Graduate Certificate in Learning and Teaching in Higher Education, Charles Sturt University
2013
Marketing, Ph.D. in Marketing, Griffith University
2006 → 2010
Marketing , Masters in Marketing Management (First Class Honours), Griffith University
2004 → 2005
Registered Supervisor
- Yes
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Collaborations and top research areas from the last five years
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Reviewer expectations across peer review rounds
Dwivedi, A., Lim, W. M., Chan, K. W., Huang, L., Suttikun, C. & Manrai, A. K., 01 Jan 2026, In: Journal of Global Marketing. 39, 1, p. 3-17 15 p.Research output: Contribution to journal › Editorial › peer-review
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A model of brand price premiumness and its marketing outcomes
Dwivedi, A. & McDonald, B., 12 Aug 2025, (E-pub ahead of print) In: Journal of Marketing Theory and Practice. p. 1-22 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile158 Downloads (Pure) -
A Seven Step Empirical Procedure to Compare Formative Vs Reflective Models: An Application to Perceived Customer Equity: Comparing Formative vs Reflective Models
Dwivedi, A., Johnson, L. & D'Alessandro, S., 19 Nov 2025, 34 p.Research output: Resource/document › Working paper
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A Seven Step Empirical Procedure to Compare Formative Vs Reflective Models: An Application to Perceived Customer Equity
Dwivedi, A., Johnson, L. & D’Alessandro, S., 2025, (SSRN Electronic Journal).Research output: Resource/document › Preprint
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Global marketing in a new era: Emerging trends and innovative ideas
Dwivedi, A., 2025.Research output: Other contribution to conference › Presentation only
Prizes
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Best Reviewer in Track Award
Dwivedi, A. (Recipient), 2015
Prize: Other distinction › External recognition
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Better Mental Health Program Evaluation Project
Dwivedi, A. (Recipient), 23 Mar 2020
Prize: Grant › Successful
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Certificate of Appreciation by the Society for Marketing Advances (USA)
Dwivedi, A. (Recipient), 2014
Prize: Other distinction › External recognition
File
Activities
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Journal of Global Marketing (Journal)
Dwivedi, A. (Reviewer)
16 Feb 2026Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
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Journal of Product and Brand Management (Journal)
Dwivedi, A. (Reviewer)
06 Mar 2026Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
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Asia Pacific Journal of Marketing and Logistics (Journal)
Dwivedi, A. (Reviewer)
03 Mar 2026Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
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Journal of Global Marketing (Journal)
Dwivedi, A. (Reviewer)
30 Apr 2026Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
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Asia Pacific Journal of Marketing and Logistics (Journal)
Dwivedi, A. (Reviewer)
10 Oct 2025Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
Press/Media
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NSW body-worn camera trial expanding to Wagga paramedics
Bamberry, L., Hogg, R., Wuersch, L., Skinner, I., Sutton, C., Neher, A., Roberts, R., Dwivedi, A. & Wong, A.
28/10/22
1 item of Media coverage
Press/Media: Press / Media
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Paramedic Protection
Bamberry, L., Skinner, I., Neher, A., Wuersch, L., Hogg, R., Sutton, C., Dwivedi, A., Roberts, R. & Wong, A.
28/10/22
1 item of Media coverage
Press/Media: Press / Media
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First responders suffering more mental health issues during COVID-19 pandemic
Bamberry, L., Roberts, R., Jenkins, S., Sutton, C., Neher, A., Frost, M., Dwivedi, A. & Wong, A.
31/07/21
1 Media contribution
Press/Media: Press / Media
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40 per cent of frontline health workers are ready to quit their jobs
Bamberry, L., Roberts, R., Jenkins, S., Sutton, C., Neher, A., Frost, M., Dwivedi, A. & Wong, A.
30/07/21
1 Media contribution
Press/Media: Press / Media
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Study to investigate mental health and stress in frontline workers during COVID-19
24/06/20
1 Media contribution
Press/Media: Press / Media