• 363 Citations
  • 12 h-Index
20052020

Research output per year

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Research Output

  • 363 Citations
  • 12 h-Index
  • 23 Article
  • 7 Conference paper
  • 5 Abstract
  • 1 Doctoral Thesis
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Conference paper
2015

Examining the effects of celebrity endorsements on brand equity and self-brand connection

Dwivedi, A., Johnson, L. & McDonald, R. E., Aug 2015, 4th International Consumer Brand Relationships Conference: Conference proceeding. Chairs, R. C., Borges Gouveia, J. & Fetscherin, M. (eds.). 5 ed. United Kingdom: Emerald, Vol. 24. p. 449-461 13 p.

Research output: Book chapter/Published conference paperConference paper

38 Citations (Scopus)
7 Downloads (Pure)
2012

Relationship quality: Comparing a higher-order fully reflective model with a higher-order formative model

Dwivedi, A., 2012, ANZMAC 2012: Sharing the Cup of Knowledge. Australia: ANZMAC, p. 1-7 7 p.

Research output: Book chapter/Published conference paperConference paper

6 Downloads (Pure)

Unpacking the Value Creation Processes in Service Firms

Sok, P., O'Cass, A. & Dwivedi, A., 2012, ANZMAC 2012: Sharing the Cup of Knowledge. Australia: ANZMAC, p. 1-7 7 p.

Research output: Book chapter/Published conference paperConference paper

5 Downloads (Pure)
2010

Building Supermarket Customer-Equity

Dwivedi, A., Merrilees, B., Miller, D. & Herington, C., 2010, Doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). New Zealand: ANZMAC, p. 1-9 9 p.

Research output: Book chapter/Published conference paperConference paper

2007

Feedback Effects in Brand-Extensions: Evidence from India

Dwivedi, A., Sweeney, A. & Merrilees, B., 2007, 3Rs reputation, responsibility, relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). p. 1734-1740 7 p.

Research output: Book chapter/Published conference paperConference paper

29 Citations (Scopus)
2006

A model of the feedback effect of brand-extensions on parent-brands

Dwivedi, A., Merrilees, B. & Sweeney, A., 2006, Advancing Theory, Maintaining Relevance. Ali, Y. & Dessel, M. M. V. (eds.). p. 8 1 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
15 Downloads (Pure)
2005

An exploratory study of consumer expertise and perceived fit in brand-extensions

Dwivedi, A. & Sweeney, A. D. P., 2005, Broadening the boundaries. Purchase, S. (ed.). p. 8-14 7 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
16 Downloads (Pure)