• 363 Citations
  • 12 h-Index
20052020

Research output per year

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Research Output

  • 363 Citations
  • 12 h-Index
  • 23 Article
  • 7 Conference paper
  • 5 Abstract
  • 1 Doctoral Thesis
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Abstract
2017

The two traditional oncepts underlying customer-brand engagement

Wilkie, D. C., Johnson, L., Dolan, R. & Dwivedi, A., 2017, p. 882. 1 p.

Research output: Other contribution to conferenceAbstract

2016

Brand experience and consumer willingness to pay a price premium: Examining mediated pathways

Nayeem, T. & Dwivedi, A., 2016, p. 966. 966 p.

Research output: Other contribution to conferenceAbstract

2015

Effect of popularity and peer pressure on attitudes towards luxury among teens

de Araujo Gil, L., Dwivedi, A. & Johnson, L., Jun 2015, p. 324. 1 p.

Research output: Other contribution to conferenceAbstract

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Examining a higher-order model of consumer evaluation of retailer corporate brands and impact on consumer loyalty intentions

Dwivedi, A. & Merrilees, B., 2015, p. 1154-1154. 1 p.

Research output: Other contribution to conferenceAbstract

Perceived Quality–Brand Equity Relationship: Proposing and Testing a Mediating Role of Brand Authenticity

Dwivedi, A. & Wilkie, D., 2015, p. 1022-1022. 1 p.

Research output: Other contribution to conferenceAbstract