• 363 Citations
  • 12 h-Index
20052020

Research output per year

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Research Output

  • 363 Citations
  • 12 h-Index
  • 23 Article
  • 7 Conference paper
  • 5 Abstract
  • 1 Doctoral Thesis
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Article
2020

Examining the efficacy of brand social media communication: A consumer perspective.

Dwivedi, A., 11 May 2020, (Accepted/In press) In : Journal of Marketing Theory and Practice.

Research output: Contribution to journalArticle

2019

Brand experience and brand attitude: Examining a credibility-based mechanism

Nayeem, T., Murshed, F. & Dwivedi, A., 07 Oct 2019, In : Marketing Intelligence and Planning. 37, 7, p. 821-836 16 p.

Research output: Contribution to journalArticle

1 Citation (Scopus)

Buyer–seller relational engagement and seller brand equity

Dwivedi, A., Miles, M., Oczkowski, E., Weerawardena, J., Johnson, L. & Wilkie, D. C., 09 Dec 2019, In : Journal of Business and Industrial Marketing.

Research output: Contribution to journalArticle

Consumer emotional brand attachment with social media brands and social media brand equity

Dwivedi, A., Johnson, L., Wilkie, D. & de Araujo Gil, L., 10 Jun 2019, In : European Journal of Marketing. 53, 06, p. 1176-1204 29 p.

Research output: Contribution to journalArticle

15 Citations (Scopus)
2018
14 Citations (Scopus)

Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

Dwivedi, A. & McDonald, R., 2018, In : European Journal of Marketing. 52, 7/8, p. 1387-1411 26 p.

Research output: Contribution to journalArticle

8 Citations (Scopus)

Conceptualizing and operationalizing the social entrepreneurship construct

Dwivedi, A. & Weerawardena, J., May 2018, In : Journal of Business Research. 86, p. 32-40 9 p.

Research output: Contribution to journalArticle

15 Citations (Scopus)
2017

Effect of popularity and peer pressure on attitudes toward luxury among teens

Gil, L. A., Dwivedi, A. & Johnson, L. W., 2017, In : Young Consumers. 18, 1, p. 84-93 10 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)
2016

Celebrity endorsements, self-brand connection and relationship quality

Dwivedi, A., Johnson, L. & McDonald, R., 2016, In : International Journal of Advertising. 35, 3, p. 486-503 18 p.

Research output: Contribution to journalArticle

10 Citations (Scopus)

Establishing measures and drivers of consumer brand engagement behaviours

Dwivedi, A., Wilkie, D., Johnson, L. & Weerawardena, J., Sep 2016, In : Journal of Brand Management. 23, 5, p. 41-69 29 p.

Research output: Contribution to journalArticle

12 Citations (Scopus)

Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions

Dwivedi, A. & Merrilees, B., 01 Feb 2016, In : Australasian Marketing Journal. 24, 1, p. 69-78 10 p.

Research output: Contribution to journalArticle

1 Citation (Scopus)
2015
92 Citations (Scopus)
8 Downloads (Pure)

Celebrity endorsement, self-brand connection and consumer-based brand equity

Dwivedi, A., Johnson, L. W. & McDonald, R. E., 17 Aug 2015, In : Journal of Product and Brand Management. 24, 5, p. 449-461 13 p.

Research output: Contribution to journalArticle

2014
6 Citations (Scopus)

The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

Dwivedi, A., McDonald, R. E. & Johnson, L., 2014, In : Journal of Brand Management. 21, 7/8, p. 559-578 20 p.

Research output: Contribution to journalArticle

15 Citations (Scopus)
2013

Brand extension feedback effects: towards a mediated framework

Dwivedi, A. & Merrilees, B., Jul 2013, In : Journal of Consumer Marketing. 30, 5, p. 450-461 12 p.

Research output: Contribution to journalArticle

15 Citations (Scopus)

Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity

Dwivedi, A. & Merrilees, B., May 2013, In : Australasian Marketing Journal. 21, 2, p. 75-84 10 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)

THEME ARTICLES: Brand-extension feedback effects: an Asian branding perspective

Dwivedi, A. & Merrilees, B., 2013, In : Asia Pacific Journal of Marketing and Logistics. 25, 2, p. 321-340 20 p.

Research output: Contribution to journalArticle

12 Citations (Scopus)
19 Citations (Scopus)
2012

Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry

Dwivedi, A., Merriless, B., Miller, D. & Herington, C., Sep 2012, In : Journal of Retailing and Consumer Services. 19, 5, p. 526-536 11 p.

Research output: Contribution to journalArticle

15 Citations (Scopus)

The impact of brand extensions on parent brand relationship equity

Dwivedi, A. & Merrilees, B., 2012, In : Journal of Brand Management. 19, 5, p. 377-390 14 p.

Research output: Contribution to journalArticle

10 Citations (Scopus)
11 Downloads (Pure)
2010

Brand Extension Feedback Effects: A Holistic Framework

Dwivedi, A., Merrilees, B. & Sweeney, A., Mar 2010, In : Journal of Brand Management. 17, 5, p. 328-342 15 p.

Research output: Contribution to journalArticle

30 Citations (Scopus)