• 4 Citations
  • 2 h-Index

Research output per year

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Personal profile

Personal profile

After completing his PhD in Marketing (focusing on Destination Branding), Dr Lewis moved to an industry role in a Market Research Agency. In that position, Clifford conducted primary research and informed strategy development for state tourism authorities including: Destination NSW, Tourism NT, SA Tourism Commission, Tourism Tasmania, and Visit Canberra, as well as Tourism Research Australia. In addition to his tourism portfolio, Clifford provided strategic input on a range of social and government projects and fast-moving consumer goods.

Clifford is interested in helping regional communities build tourism offers and attract different types of visitors. To this aim he has begun examining regional travel from both a supply side and demand perspective with the objective of building sustainable regional tourism.

Research Interests

  • Regional tourism strategy
  • Destination management
  • Millenial decision making

Education/Academic qualification

Doctor of Philosophy (Marketing), University of Wollongong


Bachelor of Commerce (Marketing) (Honours), University of Wollongong


Cambridge International Diploma (Standard Level) (Travel and Tourism), University of Cambridge


External positions

Senior Consultant, Instinct and Reason

Oct 2016Dec 2018

Account Manager, Ruby Cha Cha

Oct 2014Oct 2016

Part-time Teaching Academic, The University of Sydney

Aug 2014Nov 2014

Part-time Teaching Academic, University of Wollongong

Jun 2009Nov 2014

Research Assistant, University of Wollongong

Mar 2008Jun 2009

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Research Output

  • 4 Citations
  • 2 h-Index
  • 5 Conference paper
  • 4 Abstract
  • 4 Article
  • 2 Chapter (peer-reviewed)

A social marketing perspective to coming out

Lewis, C. & Athanasopoulos, Y., 2020, (Accepted/In press) International Social Marketing Conference.

Research output: Book chapter/Published conference paperConference paper

Blurred lines: LGBT identities in tourism research

Vorobjovas-Pinta, O., Ong, F. & Lewis, C., 2020.

Research output: Other contribution to conferenceAbstract

  • Out of the closet and into the streets: Reflections on the considerations in hosting rural pride events focusing on Hay’s first Mardi Gras

    Lewis, C. & Vorobjovas-Pinta, O., 2020, (Accepted/In press) Gay Tourism: New Perspectives. Channel View Publications

    Research output: Book chapter/Published conference paperChapter (peer-reviewed)


    Conference - Audience Voted Best Paper

    Lewis, Cliff (Recipient), Oscar Vorobjovas-Pinta (Recipient) & Faith Ong (Recipient), 2020

    Prize: Award

  • Activities

    Orange Rainbow Festival

    Olive Lockett (Speaker), & Cliff Lewis (Speaker)

    Jan 2020

    Activity: Participating in or organising an eventPublic lecture/debate/seminar/presentationCommunity

    International Journal of Market Research (Journal)

    Cliff Lewis (Reviewer)

    01 Jan 2020 → …

    Activity: Publication peer-review and editorial workPeer review responsibility, including review panel or committee

    University of Tasmania Speaker Series

    Cliff Lewis (Speaker)

    Apr 2020

    Activity: Participating in or organising an eventPublic lecture/debate/seminar/presentationAcademic

    AIDS Council of NSW Internal Conference

    Cliff Lewis (Speaker), & Olive Lockett (Speaker)

    Oct 2019

    Activity: Participating in or organising an eventPublic lecture/debate/seminar/presentationCommunity

    Tourism Reset (External organisation)

    Cliff Lewis (Member)

    2019 → …

    Activity: Membership Membership of collaboration/networkAcademic

    Press / Media

    'Customers want a connection': Lecturer takes care of business

    Cliff Lewis


    1 item of Media coverage

    Press/Media: Press / Media

    I've done Iran, Lebanon, Myanmar - but haven't made it to Melbourne

    Cliff Lewis


    1 item of Media coverage

    Press/Media: Press / Media

    Travelling everywhere but Australia

    Cliff Lewis


    1 item of Media coverage

    Press/Media: Press / Media

    UOWD student draws on UAE and Australia experience for PhD on tourism

    Cliff Lewis


    1 item of Media coverage

    Press/Media: Press / Media