Cliff Lewis

Personal profile

After completing his PhD in Marketing (focusing on Destination Branding), Dr Lewis moved to an industry role in a Market Research Agency. In that position, Clifford conducted primary research and informed strategy development for state tourism authorities including: Destination NSW, Tourism NT, SA Tourism Commission, Tourism Tasmania, and Visit Canberra, as well as Tourism Research Australia. In addition to his tourism portfolio, Clifford provided strategic input on a range of social and government projects and fast-moving consumer goods.

Clifford is interested in helping regional communities build tourism offers and attract different types of visitors. To this aim he has begun examining regional travel from both a supply side and demand perspective with the objective of building sustainable regional tourism.

Research Interests

Regional tourism strategy
Destination management
Millenial decision making

Education/Academic qualification

Doctor of Philosophy (Marketing), University of Wollongong

2011 → 2014

Bachelor of Commerce (Marketing) (Honours), University of Wollongong

2006 → 2010

Cambridge International Diploma (Standard Level) (Travel and Tourism), University of Cambridge

2004 → 2005

External positions

Senior Consultant, Instinct and Reason

Oct 2016 → Dec 2018

Account Manager, Ruby Cha Cha

Oct 2014 → Oct 2016

Part-time Teaching Academic, The University of Sydney

Aug 2014 → Nov 2014

Part-time Teaching Academic, University of Wollongong

Jun 2009 → Nov 2014

Research Assistant, University of Wollongong

Mar 2008 → Jun 2009

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Research Output

4 Citations
2 h-Index
5 Conference paper
4 Abstract
4 Article
2 Chapter (peer-reviewed)

#LookAtMe: Capturing NSW rural destination marketing managers perceptions of engaging the millennial market

Black, R., Lewis, C. & Nelson, K., 2020, 20:20 Vision: New Perspectives on the Diversity of Hospitality, Tourism and Events: Proceedings of the 30th Annual Conference. p. 285-287 3 p.

Research output: Book chapter/Published conference paper › Conference paper

A social marketing perspective to coming out

Lewis, C. & Athanasopoulos, Y., 2020, International Social Marketing Conference.

Research output: Book chapter/Published conference paper › Conference paper

Blurred lines: LGBT identities in tourism research

Vorobjovas-Pinta, O., Ong, F. & Lewis, C., 2020.

Research output: Other contribution to conference › Abstract

Does the NPS® reflect consumer sentiment? A qualitative examination of the NPS using a sentiment analysis approach

Lewis, C. & Mehmet, M., 2020, In : International Journal of Market Research. 62, 1, p. 9-17 8 p.

Research output: Contribution to journal › Article

How millennials’ life concerns shape social media behaviour

Dwivedi, A. & Lewis, C., 05 May 2020, In : Behaviour and Information Technology. p. 1-18 18 p.

Research output: Contribution to journal › Article

Prizes

Conference - Audience Voted Best Paper

Lewis, Cliff (Recipient), Oscar Vorobjovas-Pinta (Recipient) & Faith Ong (Recipient), 2020

Prize: Award

Activities

6 Public lecture/debate/seminar/presentation
1 Conference/Symposium
1 Consultancy
1 Peer review responsibility, including review panel or committee
2 More
- 1 Professional association or peak discipline body
- 1 Membership of collaboration/network

Orange Rainbow Festival

Olive Lockett (Speaker) & Cliff Lewis (Speaker)

Jan 2020

Activity: Participating in or organising an event › Public lecture/debate/seminar/presentation › Community

International Journal of Market Research (Journal)

Cliff Lewis (Reviewer)

01 Jan 2020 → …

Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee

University of Tasmania Speaker Series

Cliff Lewis (Speaker)

Apr 2020

Activity: Participating in or organising an event › Public lecture/debate/seminar/presentation › Academic

BizMonth

Cliff Lewis (Speaker)

Sep 2019 → Nov 2019

Activity: Participating in or organising an event › Public lecture/debate/seminar/presentation › Community