Research output per year
Research output per year
Personal profile
Personal profile
After completing his PhD in Marketing (focusing on Destination Branding), Dr Lewis moved to an industry role in a Market Research Agency. In that position, Clifford conducted primary research and informed strategy development for state tourism authorities including: Destination NSW, Tourism NT, SA Tourism Commission, Tourism Tasmania, and Visit Canberra, as well as Tourism Research Australia. In addition to his tourism portfolio, Clifford provided strategic input on a range of social and government projects and fast-moving consumer goods.
Clifford is interested in helping regional communities build tourism offers and attract different types of visitors. To this aim he has begun examining regional travel from both a supply side and demand perspective with the objective of building sustainable regional tourism.
Research Interests
- Regional tourism strategy
- Destination management
- Millenial decision making
Education/Academic qualification
Doctor of Philosophy (Marketing), University of Wollongong
2011 → 2014
Bachelor of Commerce (Marketing) (Honours), University of Wollongong
2006 → 2010
Cambridge International Diploma (Standard Level) (Travel and Tourism), University of Cambridge
2004 → 2005
External positions
Senior Consultant, Instinct and Reason
Oct 2016 → Dec 2018
Account Manager, Ruby Cha Cha
Oct 2014 → Oct 2016
Part-time Teaching Academic, The University of Sydney
Aug 2014 → Nov 2014
Part-time Teaching Academic, University of Wollongong
Jun 2009 → Nov 2014
Research Assistant, University of Wollongong
Mar 2008 → Jun 2009
Fingerprint
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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A social marketing perspective to coming out
Lewis, C. & Athanasopoulos, Y., 2022, (Accepted/In press) International Social Marketing Conference 2021.Research output: Book chapter/Published conference paper › Conference paper › peer-review
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An autoethnographic exploration of rural travel with a food intolerance
Lewis, C. & Mehmet, M., Jun 2021, In: Journal of Hospitality and Tourism Management. 47, p. 289-293 5 p.Research output: Contribution to journal › Article › peer-review
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Considerate of our participants: The LGBTQIA+ perspective
Lewis, C. & Reynolds, N., 2021, ResearchLive.Research output: Contribution to specialist publication › Article
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Considerations for conducting sensitive research with the LGBTQIA+ communities
Lewis, C. & Reynolds, N., 2021, In: International Journal of Market Research.Research output: Contribution to journal › Article › peer-review
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Drawing a line in the sand: The social impacts of an LGBTQI+ event in an Australian rural community
Lewis, C. & Markwell, K., 2021, In: Leisure Studies. 40, 2, p. 261-275 16 p.Research output: Contribution to journal › Article › peer-review
Prizes
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Conference - Audience Voted Best Paper
Lewis, Cliff (Recipient), Vorobjovas-Pinta, O. (Recipient) & Ong, F. (Recipient), 2020
Prize: Award
Activities
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Journal of Consumer Behaviour (Journal)
Cliff Lewis (Reviewer)
2020 → …Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
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University of Tasmania Speaker Series
Cliff Lewis (Speaker)
Apr 2020Activity: Participating in or organising an event › Public lecture/debate/seminar/presentation › Academic
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International Journal of Market Research (Journal)
Cliff Lewis (Reviewer)
01 Jan 2020 → …Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
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Orange Rainbow Festival
Olive Lockett (Speaker) & Cliff Lewis (Speaker)
Jan 2020Activity: Participating in or organising an event › Public lecture/debate/seminar/presentation › Community
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Tourism Reset (External organisation)
Cliff Lewis (Member)
2019 → …Activity: Membership › Membership of collaboration/network › Academic
Press / Media
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Considerate of our participants: The LGBTQIA+ perspective
22/09/21
1 item of Media coverage
Press/Media: Press / Media
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Riding a bike in regional NSW? Researchers seek your opinion in survey
Peter Denyer-Simmons, Sarah Redshaw, Cliff Lewis & Kane Callaghan
17/12/20
1 Media contribution
Press/Media: Press / Media
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'Wave of business to come': Retailer forecasts trade to rise with travel's return
31/05/20
1 item of Media coverage
Press/Media: Press / Media
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'Customers want a connection': Lecturer takes care of business
15/09/19
1 item of Media coverage
Press/Media: Press / Media