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Personal profile

Personal profile

After completing his PhD in Marketing (focusing on Destination Branding), Dr Lewis moved to an industry role in a Market Research Agency. In that position, Clifford conducted primary research and informed strategy development for state tourism authorities including: Destination NSW, Tourism NT, SA Tourism Commission, Tourism Tasmania, and Visit Canberra, as well as Tourism Research Australia. In addition to his tourism portfolio, Clifford provided strategic input on a range of social and government projects and fast-moving consumer goods.

Clifford is interested in helping regional communities build tourism offers and attract different types of visitors. To this aim he has begun examining regional travel from both a supply side and demand perspective with the objective of building sustainable regional tourism.

Research Interests

  • Regional tourism strategy
  • Destination management
  • Millenial decision making

Education/Academic qualification

Doctor of Philosophy (Marketing), University of Wollongong


Bachelor of Commerce (Marketing) (Honours), University of Wollongong


Cambridge International Diploma (Standard Level) (Travel and Tourism), University of Cambridge


External positions

Senior Consultant, Instinct and Reason

Oct 2016Dec 2018

Account Manager, Ruby Cha Cha

Oct 2014Oct 2016

Part-time Teaching Academic, The University of Sydney

Aug 2014Nov 2014

Part-time Teaching Academic, University of Wollongong

Jun 2009Nov 2014

Research Assistant, University of Wollongong

Mar 2008Jun 2009


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