Research output per year
Research output per year
Personal profile
Personal profile
After completing his PhD in Marketing (focusing on Destination Branding), Dr Lewis moved to an industry role in a Market Research Agency. In that position, Clifford conducted primary research and informed strategy development for state tourism authorities including: Destination NSW, Tourism NT, SA Tourism Commission, Tourism Tasmania, and Visit Canberra, as well as Tourism Research Australia. In addition to his tourism portfolio, Clifford provided strategic input on a range of social and government projects and fast-moving consumer goods.
Clifford is interested in helping regional communities build tourism offers and attract different types of visitors. To this aim he has begun examining regional travel from both a supply side and demand perspective with the objective of building sustainable regional tourism.
Research Interests
- Regional tourism strategy
- Destination management
- Millenial decision making
Education/Academic qualification
Doctor of Philosophy (Marketing), University of Wollongong
2011 → 2014
Bachelor of Commerce (Marketing) (Honours), University of Wollongong
2006 → 2010
Cambridge International Diploma (Standard Level) (Travel and Tourism), University of Cambridge
2004 → 2005
External positions
Senior Consultant, Instinct and Reason
Oct 2016 → Dec 2018
Account Manager, Ruby Cha Cha
Oct 2014 → Oct 2016
Part-time Teaching Academic, The University of Sydney
Aug 2014 → Nov 2014
Part-time Teaching Academic, University of Wollongong
Jun 2009 → Nov 2014
Research Assistant, University of Wollongong
Mar 2008 → Jun 2009
Fingerprint
Dive into the research topics where Cliff Lewis is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Entrepreneurial responses to COVID-19 farmers’ market closures – the experiences of rural micro vendors using social media
Attree, K. & Lewis, C., 2022, (Accepted/In press) In: International Journal of Entrepreneurship and Small Business.Research output: Contribution to journal › Article › peer-review
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Not the only gay in the village: Towards the development of a framework for the organisation of LGBTQI+ pride events in rural communities
Lockett, O. & Lewis, C., 2022, In: Event Management: an international journal. 26, 3, p. 629-645 17 p.Research output: Contribution to journal › Article › peer-review
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Tourism scholarship with LGBTQ+ people in criminalised contexts: A research agenda
Lewis, C. & Prayag, G., 2022, In: Journal of Hospitality and Tourism Management. 52, p. 39 41 p.Research output: Contribution to journal › Article › peer-review
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When a pandemic cancels pride: An exploration of how stakeholders respond to the cancellation of a rural Australian pride event
Lewis, C. & Mehmet, M., 23 Jun 2022, In: Event Management: an international journal. 26, 5, p. 949-966Research output: Contribution to journal › Article › peer-review
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‘The fun you have being what you are’: exploring the role queer people believe Pride plays in two capital cities
Lewis, C. & Hermann, U., 2022, In: Journal of Policy Research in Tourism, Leisure and Events.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)
Prizes
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Conference - Audience Voted Best Paper
Lewis, Cliff (Recipient), Vorobjovas-Pinta, O. (Recipient) & Ong, F. (Recipient), 2020
Prize: Award
Activities
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International Journal of Market Research (Journal)
Cliff Lewis (Reviewer)
2022 → …Activity: Publication peer-review and editorial work › Editorial responsibility
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North East Community Engagement Practitioners Network Seminar
Kath Attree (Speaker), Cliff Lewis (Speaker), Ilena Young (Organiser) & Brian Furze (Speaker)
17 Jun 2021Activity: Participating in or organising an event › Public lecture/debate/seminar/presentation › Community
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People and Culture (Organisational unit)
Yianni Athanasopoulos (Facilitator), Cliff Lewis (Chair), Nic Steepe (Facilitator) & Steven Seabrook (Facilitator)
01 Jan 2021 → …Activity: Membership › Committees and working groups › Academic
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Orange Rainbow Festival
Olive Lockett (Speaker) & Cliff Lewis (Speaker)
Jan 2020Activity: Participating in or organising an event › Public lecture/debate/seminar/presentation › Community
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International Journal of Market Research (Journal)
Cliff Lewis (Reviewer)
01 Jan 2020 → …Activity: Publication peer-review and editorial work › Peer review responsibility, including review panel or committee
Press / Media
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Partnership brings LGBTIQA+ inclusivity into regional NSW
24/02/22
1 item of Media coverage
Press/Media: Press / Media
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University renews major sponsorship of Wagga Wagga Mardi Gras
11/02/22
1 Media contribution
Press/Media: Press / Media
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Rural towns urged to do more to capture pink dollar
24/11/21 → 25/11/21
46 items of Media coverage
Press/Media: Press / Media
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Considerate of our participants: The LGBTQIA+ perspective
22/09/21
1 item of Media coverage
Press/Media: Press / Media
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Riding a bike in regional NSW? Researchers seek your opinion in survey
Peter Denyer-Simmons, Sarah Redshaw, Cliff Lewis & Kane Callaghan
17/12/20
1 Media contribution
Press/Media: Press / Media