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Cliff Lewis

PhD, Lecturer in Marketing, Dr

 https://orcid.org/0000-0003-1151-6689
  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20192021

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Personal profile

Personal profile

After completing his PhD in Marketing (focusing on Destination Branding), Dr Lewis moved to an industry role in a Market Research Agency. In that position, Clifford conducted primary research and informed strategy development for state tourism authorities including: Destination NSW, Tourism NT, SA Tourism Commission, Tourism Tasmania, and Visit Canberra, as well as Tourism Research Australia. In addition to his tourism portfolio, Clifford provided strategic input on a range of social and government projects and fast-moving consumer goods.

Clifford is interested in helping regional communities build tourism offers and attract different types of visitors. To this aim he has begun examining regional travel from both a supply side and demand perspective with the objective of building sustainable regional tourism.

Research Interests

  • Regional tourism strategy
  • Destination management
  • Millenial decision making

Education/Academic qualification

Doctor of Philosophy (Marketing), University of Wollongong

2011 → 2014

Bachelor of Commerce (Marketing) (Honours), University of Wollongong

2006 → 2010

Cambridge International Diploma (Standard Level) (Travel and Tourism), University of Cambridge

2004 → 2005

External positions

Senior Consultant, Instinct and Reason

Oct 2016 → Dec 2018

Account Manager, Ruby Cha Cha

Oct 2014 → Oct 2016

Part-time Teaching Academic, The University of Sydney

Aug 2014 → Nov 2014

Part-time Teaching Academic, University of Wollongong

Jun 2009 → Nov 2014

Research Assistant, University of Wollongong

Mar 2008 → Jun 2009

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