• 63 Citations
  • 3 h-Index
20022018

Research output per year

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Personal profile

Personal profile

Currently Involved in research at Charles Sturt University.

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Research Output

  • 63 Citations
  • 3 h-Index
  • 18 Conference paper
  • 8 Article
  • 1 Book
  • 1 Abstract

Taking a deliberate approach: the enactment of brand orientation in an SME context

Hodge, N. M., McMullen, C. & Kleinschafer, J., Jul 2018, In : Journal of Brand Management. 25, 4, p. 395-408 14 p.

Research output: Contribution to journalArticle

  • 7 Citations (Scopus)

    Working together: Starting management study in a collaborative online space

    Neher, A. & McMullen, C., 2018.

    Research output: Other contribution to conferenceAbstract

    Enacting brand orientation in an SME context: The role of deliberateness

    Hodge, N., McMullen, C. & Kleinschafer, J., 2014, ANZMAC 2014: Agents of Change. Rundle-Thiele, K. K. S. R. & Arli, D. A. D. (eds.). Brisbane: ANZMAC, p. 136-142 7 p.

    Research output: Book chapter/Published conference paperConference paper

    Open Access
    File
  • 55 Downloads (Pure)

    Narrating an Emerging Cross-sector Partnership: From Brand Orange to Taste Orange

    McMullen, C. & Braithwaite, I., 2013, ECRM 2013 Proceedings. Ramos, I. & Mesquita, A. (eds.). Reading, UK: y Academic Conferences and Publishing International Ltd, p. 289-297 9 p.

    Research output: Book chapter/Published conference paperConference paper

    Open Access
    File
  • 5 Downloads (Pure)