Research Output per year
Research Output per year
Personal profile
Personal profile
Currently Involved in research at Charles Sturt University.
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Dive into the research topics where Cathi McMullen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research Output
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Case study: Beavo’s Honey – To grow, or not to grow, that is the question
Attree, K., McMullen, C. & Kleinschafer, J., Oct 2018, In : Small enterprises research: the journal of SEAANZ. 25, 3, p. 303-307 5 p.Research output: Contribution to journal › Article › peer-review
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Taking a deliberate approach: the enactment of brand orientation in an SME context
Hodge, N. M., McMullen, C. & Kleinschafer, J., Jul 2018, In : Journal of Brand Management. 25, 4, p. 395-408 14 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
Working together: Starting management study in a collaborative online space
Neher, A. & McMullen, C., 2018.Research output: Other contribution to conference › Abstract › peer-review
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Enacting brand orientation in an SME context: The role of deliberateness
Hodge, N., McMullen, C. & Kleinschafer, J., 2014, ANZMAC 2014: Agents of Change. Rundle-Thiele, K. K. S. R. & Arli, D. A. D. (eds.). Brisbane: ANZMAC, p. 136-142 7 p.Research output: Book chapter/Published conference paper › Conference paper › peer-review
Open AccessFile64 Downloads (Pure) -
Narrating an Emerging Cross-sector Partnership: From Brand Orange to Taste Orange
McMullen, C. & Braithwaite, I., 2013, ECRM 2013 Proceedings. Ramos, I. & Mesquita, A. (eds.). Reading, UK: y Academic Conferences and Publishing International Ltd, p. 289-297 9 p.Research output: Book chapter/Published conference paper › Conference paper › peer-review
Open AccessFile9 Downloads (Pure)