• 20 Citations
  • 3 h-Index
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Fingerprint Dive into the research topics where David Gray is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Service provider Business & Economics
Mobile phone Business & Economics
Brand switching Business & Economics
Inertia Business & Economics
Switching behavior Business & Economics
Market performance Business & Economics
Performance indicators Business & Economics
Factors Business & Economics

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Research Output 2003 2019

  • 20 Citations
  • 3 h-Index
  • 6 Article
  • 4 Conference paper
  • 1 Commissioned report
  • 1 Textbook/Reference book

Services marketing

Chitty, W., D'Alessandro, S., Gray, D. & Hughes, A., 22 May 2019, 2nd ed. Melbourne Australia: Oxford University Press Australia and New Zealand. 494 p.

Research output: Book/ReportTextbook/Reference book

Services marketing
Marketing opportunities
Customer value
5 Citations (Scopus)

Inertia in Services: Causes and consequences for switching

Gray, D. M., D'Alessandro, S., Johnson, L. W. & Carter, L., 2017, In : Journal of Services Marketing. 31, 6, p. 485-498 15 p., 2.

Research output: Contribution to journalArticle

Service provider
Switching behavior
Switching costs
17 Downloads (Pure)
Open Access
Telecommunication industry
Data mining
Mobile phones
Decision trees
1 Citation (Scopus)

The influence of inertia on brand switching behaviour

Gray, D., D'Alessandro, S. & Carter, L., 2016, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Campbell, C. & Ma, J. J. (eds.). Springer, p. 779-787 8 p.

Research output: Book chapter/Published conference paperConference paper

Brand switching
Switching behavior
Customer satisfaction