• 27 Citations
  • 3 h-Index

Research output per year

If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where David Gray is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 27 Citations
  • 3 h-Index
  • 6 Article
  • 4 Conference paper
  • 1 Commissioned report
  • 1 Textbook/Reference book

Services marketing

Chitty, W., D'Alessandro, S., Gray, D. & Hughes, A., 22 May 2019, 2nd ed. Melbourne Australia: Oxford University Press Australia and New Zealand. 494 p.

Research output: Book/ReportTextbook/Reference book

  • Inertia in Services: Causes and consequences for switching

    Gray, D. M., D'Alessandro, S., Johnson, L. W. & Carter, L., 2017, In : Journal of Services Marketing. 31, 6, p. 485-498 15 p., 2.

    Research output: Contribution to journalArticle

  • 9 Citations (Scopus)
    Open Access
  • 18 Downloads (Pure)

    The I love to hate them relationship with cell phone service providers: the role of customer inertia

    Carter, L., Gray, D., D'Alessandro, S. & Johnson, L., 2016, In : Services Marketing Quarterly. 37, 4, p. 1-12 12 p.

    Research output: Contribution to journalArticle

    2 Citations (Scopus)

    The influence of inertia on brand switching behaviour

    Gray, D., D'Alessandro, S. & Carter, L., 2016, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Campbell, C. & Ma, J. J. (eds.). Springer, p. 779-787 8 p.

    Research output: Book chapter/Published conference paperConference paper

  • 134 Downloads (Pure)