• 19 Citations
  • 3 h-Index
20032019
If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where David Gray is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Service provider
Mobile phone
Brand switching
Inertia
Switching behavior
Market performance
Performance indicators
Factors
Mobile services
Cell phone
Qualitative research
Data mining
Distrust
Pull
Consumer satisfaction
Upgrade
Consumer expectations
Telecommunications industry
Services marketing
Costs
Customer satisfaction
Quantitative research
European Union
Propensity
Situational factors
Suppliers
Managers
Margin
Capital constraints
Price pressure
Consumer behaviour
Simulation
Agent-based model
Prediction
Advocacy
Industry
Customer value
Market conditions
Competitors
Switching costs
Marketing
Decision tree
Subscription
Trigger
Complaints
Customer behavior
Switching models
Knowledge discovery
Domain knowledge
Empirical evidence