• 20 Citations
  • 3 h-Index
20032019
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Fingerprint Dive into the research topics where David Gray is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Advocacy
Agent-based model
Brand switching
Capital constraints
Cell phone
Competitors
Complaints
Consumer behaviour
Consumer expectations
Consumer satisfaction
Costs
Customer behavior
Customer satisfaction
Customer value
Data mining
Decision tree
Distrust
Domain knowledge
Empirical evidence
European Union
Factors
Industry
Inertia
Knowledge discovery
Managers
Margin
Market conditions
Market performance
Marketing
Mobile phone
Mobile services
Performance indicators
Prediction
Price pressure
Propensity
Pull
Qualitative research
Quantitative research
Service provider
Services marketing
Simulation
Situational factors
Subscription
Suppliers
Switching behavior
Switching costs
Switching models
Telecommunications industry
Trigger
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