• 19 Citations
  • 3 h-Index
20032019
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Research Output 2003 2019

  • 19 Citations
  • 3 h-Index
  • 6 Article
  • 4 Conference paper
  • 1 Commissioned report
  • 1 Textbook/Reference book
2019

Services Marketing, Second Edition

Chitty, W., D'Alessandro, S. & Gray, D., 05 Jun 2019, 2nd ed. Melbourne Australia: Oxford University Press Australia and New Zealand. 494 p.

Research output: Book/ReportTextbook/Reference book

Services marketing
Marketing opportunities
Industry
Customer value
2017
5 Citations (Scopus)

Inertia in Services: Causes and consequences for switching

Gray, D. M., D'Alessandro, S., Johnson, L. W. & Carter, L., 2017, In : Journal of Services Marketing. 31, 6, p. 485-498 15 p., 2.

Research output: Contribution to journalArticle

Inertia
Service provider
Switching behavior
Switching costs
Competitors
2016
15 Downloads (Pure)
Open Access
File
Telecommunication industry
Data mining
Mobile phones
Decision trees
Marketing
1 Citation (Scopus)
88 Downloads (Pure)

The influence of inertia on brand switching behaviour

Gray, D., D'Alessandro, S. & Carter, L., 2016, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Campbell, C. & Ma, J. J. (eds.). Springer, p. 779-787 8 p.

Research output: Book chapter/Published conference paperConference paper

File
Inertia
Brand switching
Switching behavior
Advocacy
Customer satisfaction
2015
2 Citations (Scopus)
23 Downloads (Pure)

Consumer satisfaction versus churn in the case of upgrades from 3G to 4G cell networks

D'Alessandro, S., Johnson, L., Gray, D. & Carter, L., Dec 2015, In : Marketing Letters. 26, 4, p. 489-500 12 p.

Research output: Contribution to journalArticle

Open Access
File
Cell phone
Upgrade
Consumer satisfaction
Simulation
Agent-based model
3 Citations (Scopus)
5 Downloads (Pure)

The market performance indicator: a macro understanding of service provider switching

D'Alessandro, S., Johnson, L., Gray, D. M. & Carter, L., Jul 2015, In : Journal of Services Marketing. 29, 4, p. 302-313 12 p.

Research output: Contribution to journalArticle

Performance indicators
Market performance
Service provider
Switching behavior
Market conditions
2012
215 Downloads (Pure)

Push- pull factors in brand switching

D'Alessandro, S., Gray, D. & Carter, L., 2012, 26th ANZAM: Managing for Volatility and Instability. ANZAM

Research output: Book chapter/Published conference paperConference paper

Open Access
File
8 Downloads (Pure)

Push-pull factors in switching mobile service providers

D'Alessandro, S., Gray, D. & Carter, L., 2012, ANZMAC 2012: Sharing the cup of knowledge. Adelaide: ANZMAC, p. 1-8 8 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Mobile services
Factors
Service provider
Pull
Situational factors
4 Downloads (Pure)

State of the mobile nation: A case of distrust and unmet consumer expectations

Gray, D., D'Alessandro, S. & Carter, L., 2012, ANZMAC 2012: Sharing the cup of knowledge. Adelaide: ANZMAC, p. 1-6 6 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Consumer expectations
Distrust
Performance indicators
European Union
Market performance
82 Downloads (Pure)
Open Access
File
2003
8 Citations (Scopus)

Ascorbic acid and hydrogen peroxide (Fenton's reagent) induced changes in gelatin systems

Farahnaky, A., Gray, D. A., Mitchell, J. R. & Hill, S. E., 2003, In : Food Hydrocolloids. 17, 3, p. 321-326 6 p.

Research output: Contribution to journalArticle