• 19 Citations
  • 3 h-Index
20032019
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Research Output 2003 2019

  • 19 Citations
  • 3 h-Index
  • 6 Article
  • 4 Conference paper
  • 1 Commissioned report
  • 1 Textbook/Reference book
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Textbook/Reference book
2019

Services Marketing, Second Edition

Chitty, W., D'Alessandro, S. & Gray, D., 05 Jun 2019, 2nd ed. Melbourne Australia: Oxford University Press Australia and New Zealand. 494 p.

Research output: Book/ReportTextbook/Reference book

Services marketing
Marketing opportunities
Industry
Customer value