David Gray

Aspro, Aspro

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20032019

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  • 2016

    The influence of inertia on brand switching behaviour

    Gray, D., D'Alessandro, S. & Carter, L., 2016, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Campbell, C. & Ma, J. J. (eds.). Springer, p. 779-787 8 p.

    Research output: Book chapter/Published conference paperConference paperpeer-review

    File
    148 Downloads (Pure)
  • 2012

    Push- pull factors in brand switching

    D'Alessandro, S., Gray, D. & Carter, L., 2012, 26th ANZAM: Managing for Volatility and Instability. ANZAM

    Research output: Book chapter/Published conference paperConference paperpeer-review

    Open Access
    File
    227 Downloads (Pure)
  • Push-pull factors in switching mobile service providers

    D'Alessandro, S., Gray, D. & Carter, L., 2012, ANZMAC 2012: Sharing the cup of knowledge. Adelaide: ANZMAC, p. 1-8 8 p.

    Research output: Book chapter/Published conference paperConference paperpeer-review

    Open Access
    File
    38 Downloads (Pure)
  • State of the mobile nation: A case of distrust and unmet consumer expectations

    Gray, D., D'Alessandro, S. & Carter, L., 2012, ANZMAC 2012: Sharing the cup of knowledge. Adelaide: ANZMAC, p. 1-6 6 p.

    Research output: Book chapter/Published conference paperConference paperpeer-review

    Open Access
    File
    6 Downloads (Pure)