• 19 Citations
  • 3 h-Index
20032019
If you made any changes in Pure these will be visible here soon.

Research Output 2003 2019

  • 19 Citations
  • 3 h-Index
  • 6 Article
  • 4 Conference paper
  • 1 Commissioned report
  • 1 Textbook/Reference book
Filter
Conference paper
2016
88 Downloads (Pure)

The influence of inertia on brand switching behaviour

Gray, D., D'Alessandro, S. & Carter, L., 2016, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Campbell, C. & Ma, J. J. (eds.). Springer, p. 779-787 8 p.

Research output: Book chapter/Published conference paperConference paper

File
Inertia
Brand switching
Switching behavior
Advocacy
Customer satisfaction
2012
215 Downloads (Pure)

Push- pull factors in brand switching

D'Alessandro, S., Gray, D. & Carter, L., 2012, 26th ANZAM: Managing for Volatility and Instability. ANZAM

Research output: Book chapter/Published conference paperConference paper

Open Access
File
8 Downloads (Pure)

Push-pull factors in switching mobile service providers

D'Alessandro, S., Gray, D. & Carter, L., 2012, ANZMAC 2012: Sharing the cup of knowledge. Adelaide: ANZMAC, p. 1-8 8 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Mobile services
Factors
Service provider
Pull
Situational factors
4 Downloads (Pure)

State of the mobile nation: A case of distrust and unmet consumer expectations

Gray, D., D'Alessandro, S. & Carter, L., 2012, ANZMAC 2012: Sharing the cup of knowledge. Adelaide: ANZMAC, p. 1-6 6 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Consumer expectations
Distrust
Performance indicators
European Union
Market performance