• 20 Citations
  • 3 h-Index
20032019
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Research Output 2003 2019

  • 20 Citations
  • 3 h-Index
  • 6 Article
  • 4 Conference paper
  • 1 Commissioned report
  • 1 Textbook/Reference book
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Conference paper
2012
223 Downloads (Pure)

Push- pull factors in brand switching

D'Alessandro, S., Gray, D. & Carter, L., 2012, 26th ANZAM: Managing for Volatility and Instability. ANZAM

Research output: Book chapter/Published conference paperConference paper

Open Access
File
13 Downloads (Pure)

Push-pull factors in switching mobile service providers

D'Alessandro, S., Gray, D. & Carter, L., 2012, ANZMAC 2012: Sharing the cup of knowledge. Adelaide: ANZMAC, p. 1-8 8 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Mobile services
Factors
Service provider
Pull
Situational factors
6 Downloads (Pure)

State of the mobile nation: A case of distrust and unmet consumer expectations

Gray, D., D'Alessandro, S. & Carter, L., 2012, ANZMAC 2012: Sharing the cup of knowledge. Adelaide: ANZMAC, p. 1-6 6 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Consumer expectations
Distrust
Performance indicators
European Union
Market performance
2016
97 Downloads (Pure)

The influence of inertia on brand switching behaviour

Gray, D., D'Alessandro, S. & Carter, L., 2016, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Campbell, C. & Ma, J. J. (eds.). Springer, p. 779-787 8 p.

Research output: Book chapter/Published conference paperConference paper

File
Inertia
Brand switching
Switching behavior
Advocacy
Customer satisfaction