• 28 Citations
  • 3 h-Index
20032019

Research output per year

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Research Output

  • 28 Citations
  • 3 h-Index
  • 6 Article
  • 4 Conference paper
  • 1 Commissioned report
  • 1 Textbook/Reference book
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Conference paper
2016

The influence of inertia on brand switching behaviour

Gray, D., D'Alessandro, S. & Carter, L., 2016, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Campbell, C. & Ma, J. J. (eds.). Springer, p. 779-787 8 p.

Research output: Book chapter/Published conference paperConference paper

File
142 Downloads (Pure)
2012

Push- pull factors in brand switching

D'Alessandro, S., Gray, D. & Carter, L., 2012, 26th ANZAM: Managing for Volatility and Instability. ANZAM

Research output: Book chapter/Published conference paperConference paper

Open Access
File
225 Downloads (Pure)

Push-pull factors in switching mobile service providers

D'Alessandro, S., Gray, D. & Carter, L., 2012, ANZMAC 2012: Sharing the cup of knowledge. Adelaide: ANZMAC, p. 1-8 8 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
32 Downloads (Pure)

State of the mobile nation: A case of distrust and unmet consumer expectations

Gray, D., D'Alessandro, S. & Carter, L., 2012, ANZMAC 2012: Sharing the cup of knowledge. Adelaide: ANZMAC, p. 1-6 6 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
6 Downloads (Pure)