P. David Marshall holds a Professorship in Communication at Charles Sturt University, Australia. His research investigates our political, economic, cultural and celebrity public personality systems and their transformations in and through digital culture. Along with 69 articles and 50 book chapters, his 11 books include Persona Studies: An Introduction (2020), Advertising and Promotional Cultures: Case Histories (2018), Celebrity Persona Pandemic (2016), Contemporary Publics (2016), A Companion to Celebrity (2016), Celebrity and Power (2nd edition 2014), The Celebrity Culture Reader (2006), New Media Cultures (2004), Web Theory (2003), and Fame Games (2000). His current research projects include: The Cultural History of Fame (General Editor of the 6-volume 54-contributors team for Bloomsbury Academic publication), Situating Emotion in Digital Culture (international collaborative project supported by GDPN, ADI, DML and FPRC) , the new book entitled Emotion Online: Curation and Correlation of Affect in Digital Culture (McGill Queens Press) and the co-authored Persona Studies - Eine kompakte Einführung (in development/ contracted with Springer Verlag 2022) . He has been widely interviewed my major broadcasting, news and online platforms around the world.