Calculated based on number of publications stored in Pure and citations from PlumX
1997 …2024

Research activity per year

Personal profile

Personal profile

P. David Marshall holds a Professorship in Communication at Charles Sturt University, Australia. His research investigates our political, economic, cultural and celebrity public personality systems and their transformations in and through digital culture. Along with 69 articles and 50 book chapters, his 11 books include Persona Studies: An Introduction (2020), Advertising and Promotional Cultures: Case Histories (2018), Celebrity Persona Pandemic (2016), Contemporary Publics (2016), A Companion to Celebrity (2016), Celebrity and Power (2nd edition 2014), The Celebrity Culture Reader (2006), New Media Cultures (2004), Web Theory (2003), and Fame Games (2000). His current research projects include: The Cultural History of Fame (General Editor of the 6-volume 54-contributors team for Bloomsbury Academic publication), Situating Emotion in Digital Culture (international collaborative project supported by GDPN, ADI, DML and FPRC) , the new book entitled Emotion Online: Curation and Correlation of Affect in Digital Culture (McGill Queens Press) and the co-authored Persona Studies - Eine kompakte Einführung (in development/ contracted with Springer Verlag 2022) . He has been widely interviewed my major broadcasting, news and online platforms around the world.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production

External positions

Emeritus Professor, Deakin University

01 Mar 202201 Jan 2032

Honorary professor, University of Nottingham - Ningbo Campus

01 Feb 202201 Feb 2025

Subject keywords

  • Public Personality Systems
  • Celebrity
  • Persona
  • Digital culture
  • Digital Media
  • Social Media
  • Political culture
  • Presentational Media
  • Representational Media
  • Internet Studies
  • Popular Culture


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Collaborations and top research areas from the last five years

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