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Personal profile

Personal profile

He is a dedicated researcher with a strong passion for Socio-Scientific Issues (SSIs). He brings a wealth of experience to the table, having delved into various domains i.e., conducting systematic reviews, computational social network analysis, and quantitative behavioral modeling techniques. His research portfolio is dynamic and comprehensive, encompassing diverse topics such as GM food acceptance, the impact of immersive media in climate change communication, the politicization of climate issues, and the critical challenges posed by the waste crisis and infodemics.
One of his central themes is the exploration of the vital role played by various forms of literacy and self-efficacies i.e.  the role of product production knowledge, and individual’s scientific self-efficacy. He recognizes these factors as crucial drivers in mapping public responsible behaviour, especially in the realms of eco-responsibility and green action. His holistic expertise converges on a common goal: advancing Sustainable Development Goals (SDGs) #12 (Responsible Consumption and Production) and #13 (Climate Action). Through his dedication to fostering sustainable practices and addressing pressing environmental challenges, he actively contributes to achieve a more responsible and eco-conscious society.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

Management, PhD, University of Science and Technology of China


Award Date: 18 Jul 2018

Management, MSc, University of Leeds


Award Date: 14 Nov 2011

External positions

Research Associate, University of Science and Technology of China


Researcher, NeoBiz Solutions


Post-doctoral Research Fellow, University of Science and Technology of China


Subject keywords

  • Sustainable behaviour
  • Immersive media in learning / education
  • Cyber-psychology and social media communication
  • Computational Social Network Analysis
  • Scientometrics


Dive into the research topics where Fahad Asmi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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