He is a dedicated researcher with a strong passion for Socio-Scientific Issues (SSIs). He brings a wealth of experience to the table, having delved into various domains i.e., conducting systematic reviews, computational social network analysis, and quantitative behavioral modeling techniques. His research portfolio is dynamic and comprehensive, encompassing diverse topics such as GM food acceptance, the impact of immersive media in climate change communication, the politicization of climate issues, and the critical challenges posed by the waste crisis and infodemics.
One of his central themes is the exploration of the vital role played by various forms of literacy and self-efficacies i.e.  the role of product production knowledge, and individual’s scientific self-efficacy. He recognizes these factors as crucial drivers in mapping public responsible behaviour, especially in the realms of eco-responsibility and green action. His holistic expertise converges on a common goal: advancing Sustainable Development Goals (SDGs) #12 (Responsible Consumption and Production) and #13 (Climate Action). Through his dedication to fostering sustainable practices and addressing pressing environmental challenges, he actively contributes to achieve a more responsible and eco-conscious society.