Research output per year
Research output per year
Personal profile
Personal profile
Jodie is a consumer behaviour researcher with an interest in the role of consumer behaviour insights in addressing social issues. She is a researcher in the Faculty of Business, Justice and Behavioural Studies and is member of the Institute of Land, Water and Society (ILWS). She is particularly interested in how decisions are made and how people learn to be consumers in different social contexts. Her areas of research interest include household energy efficiency decisions and the National Disability Insurance Scheme (NDIS) and the unique considerations of consumer behaviour in a regional context.
Research Interests
- Consumer behaviour
- Social and not-for-profit marketing
- National Disability Insurance Scheme: Transition in Western NSW region
- Household energy efficiency
- Regional Australia
Professional Information
- Member of ILWS: Institute of Land Water and Society
- Reviewer for ANZAM Conference and ICCB
- Reviewer for The International Journal of Consumer Studies
- Reviewer for The Australasian Marketing Journal
Teaching
- MKT220 Consumer Behaviour
- MKT230 Market Research
- MKT240 Market Analysis
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Philosophy, Charles Sturt University
2011
Bachelor of Business (H1 Honours), Charles Sturt University
2004
Bachelor of Business (Marketing), Charles Sturt University
2003
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Research for the Community Engagement and Marketing Toolkit: Recommendations Report
Howarth, J., Blanchard, D., Burmeister, O., Esler, J., Jenkins, S., Kingsford, J., Kleinschafer, J. & Stott, E. V., 2021, Port Macquarie: Charles Sturt University. 36 p.Research output: Book/Report › Research report not released to public
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The circle of vulnerability and the myth of choice
Small, F., Mehmet, M. & Kleinschafer, J., 08 May 2020, In: Journal of Social Marketing. 10, 4, p. 489-506 18 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
The relative importance of household norms for energy efficient behavior
Kleinschafer, J., Morrison, M. & Oczkowski, E., 23 Dec 2020, (E-pub ahead of print) In: International Journal of Consumer Studies. p. 1-15 15 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Case study: Beavo’s Honey – to grow, or not to grow, that is the question
Attree, K., McMullen, C. & Kleinschafer, J., Oct 2018, In: Small enterprises research: the journal of SEAANZ. 25, 3, p. 303-307 5 p.Research output: Contribution to journal › Article › peer-review
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Investigating PWD choice the NDIS in the Western NSW region of Australia: Service provider versus carer perspectives
Kleinschafer, J., Small, F. & Nikidehaghani, M., 2018.Research output: Other contribution to conference › Abstract › peer-review
Prizes
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Research for the Community Engagement and Marketing Toolkit
Howarth, Jason (Recipient), Burmeister, Oliver (Recipient), Jenkins, Stacey (Recipient), Kleinschafer, Jodie (Recipient), Esler, Joanna (Recipient) & Blanchard, Denise (Recipient), 19 Apr 2021
Prize: Grant › Successful
Activities
- 2 Development/presentation of external courses
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Building a customer focused marketing and communication strategy for your NDIS business COVID-19 and beyond
Jodie Kleinschafer (Speaker), Kath Attree (Speaker), Jacqueline Cannon (Organiser), Victoria Erskine (Speaker) & Kevin Ng (Facilitator)
18 Sep 2020 → 01 Dec 2020Activity: Other Engagement › Development/presentation of external courses › Government
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Choice Under the NDIS: Service Provider and Carer Perspectives
Jodie Kleinschafer (Consultant) & Jacqueline Cannon (Organiser)
20 Jan 2020Activity: Other Engagement › Development/presentation of external courses › Government
Press / Media
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Research supports NDIS businesses’ COVID recovery and growth
Jodie Kleinschafer & Kath Attree
12/12/20
1 item of Media coverage
Press/Media: Press / Media
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Research supports NDIS businesses COVID recovery and growth
Jodie Kleinschafer, Victoria Erskine & Kath Attree
10/12/20
1 Media contribution
Press/Media: Press / Media
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Western NSW residents needed for COVID-19 research
Oliver Burmeister & Jodie Kleinschafer
02/09/20
1 item of Media coverage
Press/Media: Press / Media
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Western NSW residents needed for COVID19 research
Jodie Kleinschafer, Oliver Burmeister & Gail Fuller
27/08/20
1 Media contribution
Press/Media: Press / Media
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CSU News | Researchers to help guide the region out of pandemic
Jodie Kleinschafer & Oliver Burmeister
14/05/20
1 item of Media coverage
Press/Media: Press / Media