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Personal profile

Personal profile

Jodie is a consumer behaviour researcher with an interest in the role of consumer behaviour insights in addressing social issues.  She is a researcher in the Faculty of Business, Justice and Behavioural Studies and A Research Fellow for the Regional Work and Organisational Resilience Group.  She is also Deputy Leader of the Health Services Research Group and on the steering committee of the Western Health Research Network.  She is particularly interested in how decisions are made and how people learn to be consumers in different social contexts.  Her areas of research interest include household energy efficiency, the National Disability Insurance Scheme (NDIS), Health and the unique considerations of consumer behaviour in a regional context.

Research Interests

  • Consumer behaviour
  • Social and not-for-profit marketing
  • National Disability Insurance Scheme: Transition in Western NSW region
  • Household energy efficiency
  • Regional Australia

Professional Information

  • Deputy Leader of the Health Services Research Group (FRA)
  • Member of WHRN Steering Committee (Western Health Research Network)
  • Member of the Gubali Research Institute
  • Reviewer for ANZAM Conference and ICCB
  • Reviewer for The International Journal of Consumer Studies, The Australasian Marketing Journal, international Journal of Market Research, Journal of Consumer Marketing, Journal of Social Marketing, Journal of Agribusiness in Developing and Emerging Economies


  • MKT220 Consumer Behaviour
  • MKT510 Consumer Behaviour
  • MKT230 Market Research
  • MKT240 Market Analysis

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 7 - Affordable and Clean Energy

Education/Academic qualification

Doctor of Philosophy, Charles Sturt University


Bachelor of Business (H1 Honours), Charles Sturt University


Bachelor of Business (Marketing), Charles Sturt University



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