Research output per year
Research output per year
Personal profile
Personal profile
Jodie is a consumer behaviour researcher with an interest in the role of consumer behaviour insights in addressing social issues. She is a researcher in the Faculty of Business, Justice and Behavioural Studies and is member of the Institute of Land, Water and Society (ILWS). She is particularly interested in how decisions are made and how people learn to be consumers in different social contexts. Her areas of research interest include household energy efficiency decisions and the National Disability Insurance Scheme (NDIS) and the unique considerations of consumer behaviour in a regional context.
Research Interests
- Consumer behaviour
- Social and not-for-profit marketing
- National Disability Insurance Scheme: Transition in Western NSW region
- Household energy efficiency
- Regional Australia
Professional Information
- Member of ILWS: Institute of Land Water and Society
- Reviewer for ANZAM Conference and ICCB
- Reviewer for The International Journal of Consumer Studies
- Reviewer for The Australasian Marketing Journal
Teaching
- MKT220 Consumer Behaviour
- MKT230 Market Research
- MKT240 Market Analysis
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Philosophy, Charles Sturt University
2011
Bachelor of Business (H1 Honours), Charles Sturt University
2004
Bachelor of Business (Marketing), Charles Sturt University
2003
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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A comparison of rural Australian First Nations and Non-First Nations survey responses to COVID-19 risks and impacts: Implications for health communications
Allan, J., Kleinschafer, J., Saksena, T., Rahman, A., Lawrence, J. & Lock, M., 30 Jun 2022, In: BMC Public Health. 22, 1, p. 1276 12 p., 1276.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)1 Downloads (Pure) -
The evaluation report of the DELWP, Forest Fire Management Victoria, single-agency: Leading for better mental health program pilot
Jenkins, S., Neher, A., Frost, M., Kleinschafer, J., Bamberry, L., Sutton, C., Hodgins, G. & Bhanugopan, R., 21 Sep 2022, Wagga Wagga, NSW: Charles Sturt University. 57 p.Research output: Book/Report › Commissioned report (public)
Open AccessFile2 Downloads (Pure) -
The circle of vulnerability and the myth of choice
Small, F., Mehmet, M. & Kleinschafer, J., 08 May 2020, In: Journal of Social Marketing. 10, 4, p. 489-506 18 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
The relative importance of household norms for energy efficient behavior
Kleinschafer, J., Morrison, M. & Oczkowski, E., 23 Dec 2020, (E-pub ahead of print) In: International Journal of Consumer Studies. 45, 5, p. 1117-1131 15 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Case study: Beavo’s Honey – to grow, or not to grow, that is the question
Attree, K., McMullen, C. & Kleinschafer, J., Oct 2018, In: Small enterprises research: the journal of SEAANZ. 25, 3, p. 303-307 5 p.Research output: Contribution to journal › Article › peer-review
Prizes
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Research for the Community Engagement and Marketing Toolkit
Howarth, Jason (Recipient), Burmeister, Oliver (Recipient), Jenkins, Stacey (Recipient), Kleinschafer, Jodie (Recipient), Esler, Joanna (Recipient) & Blanchard, Denise (Recipient), 19 Apr 2021
Prize: Grant › Successful
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TCR Grant, Project Investigating the implementation of the NDIS n the Western NSW region of NSW
Kleinschafer, Jodie (Recipient), Small, Felicity (Recipient) & Nikidehaghani, Mona (Recipient), 2018
Prize: Grant › Successful
File
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Choice Under the NDIS: Service Provider and Carer Perspectives
Jodie Kleinschafer (Consultant) & Jacqueline Cannon (Organiser)
20 Jan 2020Activity: Other Engagement › Development/presentation of external courses › Government
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Building a customer focused marketing and communication strategy for your NDIS business COVID-19 and beyond
Jodie Kleinschafer (Speaker), Kath Attree (Speaker), Jacqueline Cannon (Organiser), Victoria Erskine (Speaker) & Kevin Ng (Facilitator)
18 Sep 2020 → Feb 2021Activity: Other Engagement › Collaboration/partnership › Industry
Press / Media
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Virus fears high among Indigenous people
19/07/22
25 items of Media coverage
Press/Media: Press / Media
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FED:Virus fears high among Indigenous people
19/07/22
1 item of Media coverage
Press/Media: Press / Media
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First Nations people in rural NSW lived with more anxiety and fear about COVID-19 than non-First Nations people
Jodie Kleinschafer, Julaine Allan & Azizur Rahman
15/07/22 → 16/07/22
11 items of Media coverage
Press/Media: Press / Media
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First Nations people in rural NSW lived with more anxiety and fear about COVID-19 than non-First Nations people
15/07/22
1 Media contribution
Press/Media: Press / Media
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Research supports NDIS businesses’ COVID recovery and growth
12/12/20
1 item of Media coverage
Press/Media: Press / Media
Impacts
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Marketing and communications workshops for NDIS businesses
Jodie Kleinschafer (Presenter), Kath Attree (Presenter), Jacqueline Cannon (Other), Victoria Erskine (Presenter) & Kevin Ng (Facilitator)
Impact: Economic Impact