Research Output per year
Personal profile
Personal profile
Jodie is a consumer behaviour researcher with an interest in the role of consumer behaviour insights in addressing social issues. She is a researcher in the Faculty of Business, Justice and Behavioural Studies and is member of the Institute of Land, Water and Society (ILWS). She is particularly interested in how decisions are made and how people learn to be consumers in different social contexts. Her areas of research interest include household energy efficiency decisions and the National Disability Insurance Scheme (NDIS) and the unique considerations of consumer behaviour in a regional context.
Research Interests
- Consumer behaviour
- Social and not-for-profit marketing
- National Disability Insurance Scheme: Transition in Western NSW region
- Household energy efficiency
- Regional Australia
Professional Information
- Member of ILWS: Institute of Land Water and Society
- Reviewer for ANZAM Conference and ICCB
- Reviewer for The International Journal of Consumer Studies
- Reviewer for The Australasian Marketing Journal
Teaching
- MKT220 Consumer Behaviour
- MKT230 Market Research
- MKT240 Market Analysis
Education/Academic qualification
Doctor of Philosophy, Charles Sturt University
2011
Bachelor of Business (H1 Honours), Charles Sturt University
2004
Bachelor of Business (Marketing), Charles Sturt University
2003
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Research Output
Case study: Beavo’s Honey – To grow, or not to grow, that is the question
Attree, K., McMullen, C. & Kleinschafer, J., Oct 2018, In : Small enterprises research: the journal of SEAANZ. 25, 3, p. 303-307 5 p.Research output: Contribution to journal › Article
Investigating PWD choice the NDIS in the Western NSW region of Australia: Service provider versus carer perspectives
Kleinschafer, J., Small, F. & Nikidehaghani, M., 2018.Research output: Other contribution to conference › Abstract
Social marketing and the implementation of the National Disability Insurance Scheme
Kleinschafer, J., Small, F. & Nikidehaghani, M., 15 Jul 2018, International Social Marketing Conference 2018 : Broadening Cultural Horizons in Social Marketing. Hay, R. (ed.). James Cook University, p. 211-214 4 p.Research output: Book chapter/Published conference paper › Conference paper
Social Marketing and the National Disability Insurance Scheme
Kleinschafer, J., 2018.Research output: Other contribution to conference › Presentation only
Taking a deliberate approach: the enactment of brand orientation in an SME context
Hodge, N. M., McMullen, C. & Kleinschafer, J., Jul 2018, In : Journal of Brand Management. 25, 4, p. 395-408 14 p.Research output: Contribution to journal › Article
7
Citations
(Scopus)
Press / Media
CSU News | Researchers to help guide the region out of pandemic
Julaine Allan, Jodie Kleinschafer & Oliver Burmeister
14/05/20
1 item of Media coverage
Press/Media: Press / Media
1000 Western NSW residents may share their experiences of COVID-19
Oliver Burmeister, Julaine Allan & Jodie Kleinschafer
12/05/20
1 item of Media coverage
Press/Media: Press / Media
Research will seek views on COVID19 from western NSW residents
Jodie Kleinschafer, Oliver Burmeister & Gail Fuller
11/05/20
1 Media contribution
Press/Media: Press / Media
Health survey to better understand regional response to COVID-19
08/05/20
1 item of Media coverage
Press/Media: Press / Media
Managing household electricity demand more effectively
01/01/10
1 Media contribution
Press/Media: Press / Media