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Fingerprint Dive into the research topics where Jodie Kleinschafer is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Household Business & Economics
Art Business & Economics
Segmentation Business & Economics
Responsiveness Business & Economics
Demand management Business & Economics
Household decision making Business & Economics
Electricity demand Business & Economics
Small and medium-sized enterprises Business & Economics

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Research Output 2008 2018

Social marketing and the implementation of the National Disability Insurance Scheme

Kleinschafer, J., Small, F. & Nikidehaghani, M., 15 Jul 2018, International Social Marketing Conference 2018 : Broadening Cultural Horizons in Social Marketing. Hay, R. (ed.). James Cook University, p. 211-214 4 p.

Research output: Book chapter/Published conference paperConference paper

Social Marketing and the National Disability Insurance Scheme

Kleinschafer, J., 2018.

Research output: Other contribution to conferencePresentation only

1 Citation (Scopus)

Taking a deliberate approach: the enactment of brand orientation in an SME context

Hodge, N. M., McMullen, C. & Kleinschafer, J., Jul 2018, In : Journal of Brand Management. 25, 4, p. 395-408 14 p.

Research output: Contribution to journalArticle

Brand orientation
Small and medium-sized enterprises
Financial performance

Press / Media

Managing household electricity demand more effectively

Jodie Kleinschafer


1 Media contribution

Press/Media: Press / Media