• 23 Citations
  • 2 h-Index

Research output per year

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Personal profile

Personal profile

Jodie is a consumer behaviour researcher with an interest in the role of consumer behaviour insights in addressing social issues.  She is a researcher in the Faculty of Business, Justice and Behavioural Studies and is member of the Institute of Land, Water and Society (ILWS).  She is particularly interested in how decisions are made and how people learn to be consumers in different social contexts.  Her areas of research interest include household energy efficiency decisions and the National Disability Insurance Scheme (NDIS) and the unique considerations of consumer behaviour in a regional context.

Research Interests

  • Consumer behaviour
  • Social and not-for-profit marketing
  • National Disability Insurance Scheme: Transition in Western NSW region
  • Household energy efficiency
  • Regional Australia

Professional Information

  • Member of ILWS: Institute of Land Water and Society
  • Reviewer for ANZAM Conference and ICCB
  • Reviewer for The International Journal of Consumer Studies
  • Reviewer for The Australasian Marketing Journal


  • MKT220 Consumer Behaviour
  • MKT230 Market Research
  • MKT240 Market Analysis

Education/Academic qualification

Doctor of Philosophy, Charles Sturt University


Bachelor of Business (H1 Honours), Charles Sturt University


Bachelor of Business (Marketing), Charles Sturt University


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Research Output

Social marketing and the implementation of the National Disability Insurance Scheme

Kleinschafer, J., Small, F. & Nikidehaghani, M., 15 Jul 2018, International Social Marketing Conference 2018 : Broadening Cultural Horizons in Social Marketing. Hay, R. (ed.). James Cook University, p. 211-214 4 p.

Research output: Book chapter/Published conference paperConference paper

Social Marketing and the National Disability Insurance Scheme

Kleinschafer, J., 2018.

Research output: Other contribution to conferencePresentation only

Taking a deliberate approach: the enactment of brand orientation in an SME context

Hodge, N. M., McMullen, C. & Kleinschafer, J., Jul 2018, In : Journal of Brand Management. 25, 4, p. 395-408 14 p.

Research output: Contribution to journalArticle

  • 7 Citations (Scopus)

    Press / Media