Personal profile
Personal profile
Jodie is a consumer behaviour researcher with an interest in the role of consumer behaviour insights in addressing social issues. She is a researcher in the Faculty of Business, Justice and Behavioural Studies and A Research Fellow for the Regional Work and Organisational Resilience Group. She is also Deputy Leader of the Health Services Research Group and on the steering committee of the Western Health Research Network. She is particularly interested in how decisions are made and how people learn to be consumers in different social contexts. Her areas of research interest include household energy efficiency, the National Disability Insurance Scheme (NDIS), Health and the unique considerations of consumer behaviour in a regional context.
Research Interests
- Consumer behaviour
- Social and not-for-profit marketing
- National Disability Insurance Scheme: Transition in Western NSW region
- Household energy efficiency
- Regional Australia
Professional Information
- Deputy Leader of the Health Services Research Group (FRA)
- Member of WHRN Steering Committee (Western Health Research Network)
- Member of the Gubali Research Institute
- Reviewer for ANZAM Conference and ICCB
- Reviewer for The International Journal of Consumer Studies, The Australasian Marketing Journal, international Journal of Market Research, Journal of Consumer Marketing, Journal of Social Marketing, Journal of Agribusiness in Developing and Emerging Economies
Teaching
- MKT220 Consumer Behaviour
- MKT510 Consumer Behaviour
- MKT230 Market Research
- MKT240 Market Analysis
Education/Academic qualification
Doctor of Philosophy, Charles Sturt University
2011
Bachelor of Business (H1 Honours), Charles Sturt University
2004
Bachelor of Business (Marketing), Charles Sturt University
2003
Registered Supervisor
- Yes
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 7 Affordable and Clean Energy
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Collaborations and top research areas from the last five years
Research output
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Women in mining, industry norms, and rural patriarchy: A perfect storm
Bridges, D., Wulff, E., Kleinschafer, J., Krivokapic-Skoko, B. & Bamberry, L., 23 Mar 2026, In: Gender, Work and Organization. p. 1468-1479 12 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Downloads (Pure) -
Enablers and barriers for allied health professionals working in the Australian aged care or adult disability sector: A scoping review
Robson, K., Kleinschafer, J., Dent, E., Nelson, S. & Ganguly, R., Dec 2025, In: BMC Health Services Research. 25, 1, p. 1-17 17 p., 1592.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Link opens in a new tab Citation (Scopus)2 Downloads (Pure) -
The impact of climate change on the delivery of home care services. Final report: Regional Work and Organisational Resilience Group (RWOR) and BaptistCare
Kleinschafer, J., Bernoth, M., Green, E., Bamberry, L., Hall, A. & Allan, J., Oct 2025, Charles Sturt University. 61 p.Research output: Book/Report › Commissioned report (public)
Open AccessFile150 Downloads (Pure) -
Willingness to comply with health advice on COVID-19 in rural Australia: Results of a cross-sectional survey
Kleinschafer, J., Allan, J., Saksena, T. & Rahman, A., Aug 2025, In: The Australian journal of rural health. 33, 4, p. 1-9 9 p., e70078.Research output: Contribution to journal › Article › peer-review
Open AccessFile4 Downloads (Pure) -
Becoming socialized in a COVID-19 world: A survey exploring the response of regional Australians' health-related behavior patterns
Kleinschafer, J., Kingsford, J. & Allan, J., 02 Jan 2024, In: Health Literacy and Communication Open. 2, 1, p. 1-13 13 p., 2295251.Research output: Contribution to journal › Article › peer-review
Open AccessFile26 Downloads (Pure)
Datasets
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A comparison of rural Australian First Nations and Non-First Nations survey responses to COVID-19 risks and impacts: Implications for health communications
Allan, J. (Creator), Kleinschafer, J. (Creator), Saksena, T. (Creator), Rahman, A. (Creator), Lawrence, J. (Creator) & Lock, M. (Creator), Figshare, 01 Jul 2022
DOI: 10.6084/m9.figshare.c.6074285, https://springernature.figshare.com/collections/A_comparison_of_rural_Australian_First_Nations_and_Non-First_Nations_survey_responses_to_COVID-19_risks_and_impacts_implications_for_health_communications/6074285
Dataset
Prizes
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2025 CSU Research Excellence Award Winners
Kleinschafer, J. (Recipient), Bernoth, M. (Recipient), Green, E. (Recipient), Bamberry, L. (Recipient), Allan, J. (Recipient) & Hall, A. (Recipient), 01 Dec 2025
Prize: Award › Internal award
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Research for the Community Engagement and Marketing Toolkit
Howarth, J. (Recipient), Burmeister, O. (Recipient), Jenkins, S. (Recipient), Kleinschafer, J. (Recipient), Esler, J. (Recipient) & Blanchard, D. (Recipient), 19 Apr 2021
Prize: Grant › Successful
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RHRI Small Grant Scheme: The impact of climate change on the aged care workforce in rural communities: An exploration of the impact of extreme heat and hay fever on the delivery of homecare services at BaptistCare
Kleinschafer, J. (Recipient), Bernoth, M. (Recipient), Green, E. (Recipient), Hall, A. (Recipient), Bamberry, L. (Recipient) & Allan, J. (Recipient), Sept 2023
Prize: Grant › Successful
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TCR Grant, Project Investigating the implementation of the NDIS n the Western NSW region of NSW
Kleinschafer, J. (Recipient), Small, F. (Recipient) & Nikidehaghani, M. (Recipient), 2018
Prize: Grant › Successful
File
Activities
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RPI Engagement and Impact Assessment Panel (Organisational unit)
Kleinschafer, J. (Chair)
Apr 2026 → Dec 2027Activity: Membership › Advisory position/panel/policy group/board › Academic
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Western Health Research Network (WHRN) Symposium
Kleinschafer, J. (Participant)
03 Nov 2025 → 04 Nov 2025Activity: Participating in or organising an event › Conference/Symposium › Academic
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Western NSW Health Research Network (WHRN) Symposium
Kleinschafer, J. (Member of programme committee)
18 Nov 2024 → 19 Nov 2024Activity: Participating in or organising an event › Conference/Symposium › Academic
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Choice Under the NDIS: Service Provider and Carer Perspectives
Kleinschafer, J. (Consultant) & Cannon, J. (Organiser)
20 Jan 2020Activity: Engagement and professional development › Development/presentation of external courses › Government
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Understanding the impact of COVID-19 on health beliefs and compliance with prevention measures in rural, regional, remote and Aboriginal populations of Western NSW.
Kleinschafer, J. (Creator), Burmeister, O. (Creator), Lock, M. (Consultant), Saksena, T. (Creator), Allan, J. (Creator), Fuller, G. (Consultant), Kingsford, J. (Member) & Rahman, A. (Consultant)
2020 → 2025Activity: Engagement case studies › Government
Press/Media
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Charles Sturt University: Symposium To Help Regional Businesses Develop Disaster Resilience (March 7)
Kleinschafer, J. & Bamberry, L.
22/02/23
1 item of Media coverage
Press/Media: Press / Media
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Virus fears high among Indigenous people
Kleinschafer, J. & Lawrence, J.
19/07/22
1 item of Media coverage
Press/Media: Press / Media
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First Nations people in rural NSW lived with more anxiety and fear about COVID-19 than non-First Nations people
Kleinschafer, J., Rahman, A., Allan, J. & Lawrence, J.
15/07/22
7 items of Media coverage
Press/Media: Press / Media
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Research supports NDIS businesses COVID recovery and growth
Kleinschafer, J., Erskine, V. & Attree, K.
10/12/20
1 Media contribution
Press/Media: Press / Media
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Western NSW residents needed for COVID19 research
Kleinschafer, J., Burmeister, O. & Fuller, G.
27/08/20
1 Media contribution
Press/Media: Press / Media
Impacts
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Marketing and communications workshops for NDIS businesses
Kleinschafer, J. (Creator), Attree, K. (Presenter), Cannon, J. (Other), Erskine, V. (Creator) & Ng, K. (Facilitator)
Impact: Economic Impact