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Research Output 2008 2018

Social marketing and the implementation of the National Disability Insurance Scheme

Kleinschafer, J., Small, F. & Nikidehaghani, M., 15 Jul 2018, International Social Marketing Conference 2018 : Broadening Cultural Horizons in Social Marketing. Hay, R. (ed.). James Cook University, p. 211-214 4 p.

Research output: Book chapter/Published conference paperConference paper

Social Marketing and the National Disability Insurance Scheme

Kleinschafer, J., 2018.

Research output: Other contribution to conferencePresentation only

1 Citation (Scopus)

Taking a deliberate approach: the enactment of brand orientation in an SME context

Hodge, N. M., McMullen, C. & Kleinschafer, J., Jul 2018, In : Journal of Brand Management. 25, 4, p. 395-408 14 p.

Research output: Contribution to journalArticle

Enactment
Brand orientation
Small and medium-sized enterprises
Resources
Financial performance
Volunteering
Service encounter
Social exclusion
Social responsibility
Volunteers
2016
1 Citation (Scopus)
Energy demand
Segmentation
Responsiveness
Demand management
Household
2014
42 Downloads (Pure)

Enacting brand orientation in an SME context: The role of deliberateness

Hodge, N., McMullen, C. & Kleinschafer, J., 2014, ANZMAC 2014: Agents of Change. Rundle-Thiele, K. K. S. R. & Arli, D. A. D. (eds.). Brisbane: ANZMAC, p. 136-142 7 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Small and medium-sized enterprises
Brand orientation
12 Citations (Scopus)
6 Downloads (Pure)
Electricity
Economics
Electricity consumption
Household
Focus Groups

What are the factors affecting the recycled shopper?

Small, F., Dowell, D. & Kleinschafer, J., 2014.

Research output: Other contribution to conferenceAbstract

Factors
Purchasing
Purchase
Willingness-to-pay
Consumer attitudes
2011
Segmentation
Art
Marketing
Managers
Staff
2010
10 Downloads (Pure)

Doing more with less: Understanding the contributions of regional art gallery members

Kleinschafer, J., Dowell, D. & Morrison, M., 2010, Doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). New Zealand: University of Cantebury, p. 1-7 7 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Art
Resources
Word-of-mouth
Cluster analysis
Participation
36 Downloads (Pure)
Open Access
File
Energy efficiency
Electricity demand
Household decision making
Household
Electricity consumption
2009

Research Note: Undertaking Cross-Cultural Research into Psychological Contracts

Krivokapic-Skoko, B., Dowell, D., O'Neill, G. & Kleinschafer, J., 2009, In : New Zealand Journal of Employment Relations. 34, 2, p. 87-94 8 p.

Research output: Contribution to journalArticle

Cross-cultural research
Psychological contract
Empirical research
2008
205 Downloads (Pure)

The Role of Household Norms in Household Decision Making

Kleinschafer, J., Morrison, M. & Duncan, R., 2008, Marketing: Shifting the focus from mainstream to offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Adelaide: Promaco Conventions, p. 1-7 7 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Household decision making
Household
Decision-making process
Focus groups
Retailers