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Research Output 2008 2018

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Conference paper
2018

Social marketing and the implementation of the National Disability Insurance Scheme

Kleinschafer, J., Small, F. & Nikidehaghani, M., 15 Jul 2018, International Social Marketing Conference 2018 : Broadening Cultural Horizons in Social Marketing. Hay, R. (ed.). James Cook University, p. 211-214 4 p.

Research output: Book chapter/Published conference paperConference paper

2014
43 Downloads (Pure)

Enacting brand orientation in an SME context: The role of deliberateness

Hodge, N., McMullen, C. & Kleinschafer, J., 2014, ANZMAC 2014: Agents of Change. Rundle-Thiele, K. K. S. R. & Arli, D. A. D. (eds.). Brisbane: ANZMAC, p. 136-142 7 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Small and medium-sized enterprises
Brand orientation
2010
10 Downloads (Pure)

Doing more with less: Understanding the contributions of regional art gallery members

Kleinschafer, J., Dowell, D. & Morrison, M., 2010, Doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). New Zealand: University of Cantebury, p. 1-7 7 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Art
Resources
Word-of-mouth
Cluster analysis
Participation
2008
210 Downloads (Pure)

The Role of Household Norms in Household Decision Making

Kleinschafer, J., Morrison, M. & Duncan, R., 2008, Marketing: Shifting the focus from mainstream to offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Adelaide: Promaco Conventions, p. 1-7 7 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Household decision making
Household
Decision-making process
Focus groups
Retailers