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Research Output 2008 2018

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Article
1 Citation (Scopus)

Taking a deliberate approach: the enactment of brand orientation in an SME context

Hodge, N. M., McMullen, C. & Kleinschafer, J., Jul 2018, In : Journal of Brand Management. 25, 4, p. 395-408 14 p.

Research output: Contribution to journalArticle

Enactment
Brand orientation
Small and medium-sized enterprises
Resources
Financial performance
Volunteering
Service encounter
Social exclusion
Social responsibility
Volunteers
2016
1 Citation (Scopus)
Energy demand
Segmentation
Responsiveness
Demand management
Household
2014
12 Citations (Scopus)
6 Downloads (Pure)
Electricity
Economics
Electricity consumption
Household
Focus Groups
2011
Segmentation
Art
Marketing
Managers
Staff
2009

Research Note: Undertaking Cross-Cultural Research into Psychological Contracts

Krivokapic-Skoko, B., Dowell, D., O'Neill, G. & Kleinschafer, J., 2009, In : New Zealand Journal of Employment Relations. 34, 2, p. 87-94 8 p.

Research output: Contribution to journalArticle

Cross-cultural research
Psychological contract
Empirical research