• 480 Citations
  • 13 h-Index
If you made any changes in Pure these will be visible here soon.

Personal profile

Personal profile

Currently Involved in research at Charles Sturt University.

Fingerprint Dive into the research topics where Lester Johnson is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Brand equity Business & Economics
Celebrity Business & Economics
Celebrity endorsement Business & Economics
Marketing Business & Economics
Credibility Business & Economics
Resources Business & Economics
Service provider Business & Economics
Corporate Social Responsibility Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2019

  • 480 Citations
  • 13 h-Index
  • 31 Article
  • 6 Conference paper
  • 2 Abstract
  • 1 Review article
9 Citations (Scopus)

Consumer emotional brand attachment with social media brands and social media brand equity

Dwivedi, A., Johnson, L., Wilkie, D. & de Araujo Gil, L., 10 Jun 2019, In : European Journal of Marketing. 53, 06, p. 1176-1204 29 p.

Research output: Contribution to journalArticle

Social media
Brand equity
Brand credibility
2 Citations (Scopus)

Effect of popularity and peer pressure on attitudes toward luxury among teens

Gil, L. A., Dwivedi, A. & Johnson, L. W., 2017, In : Young Consumers. 18, 1, p. 84-93 10 p.

Research output: Contribution to journalArticle

school grade
5 Citations (Scopus)

Inertia in Services: Causes and consequences for switching

Gray, D. M., D'Alessandro, S., Johnson, L. W. & Carter, L., 2017, In : Journal of Services Marketing. 31, 6, p. 485-498 15 p., 2.

Research output: Contribution to journalArticle

Service provider
Switching behavior
Switching costs
5 Citations (Scopus)

MOOCs to university: A consumer goal and marketing perspective

Howarth, J., D'Alessandro, S., Johnson, L. & White, L., 02 Jan 2017, In : Journal of Marketing for Higher Education. 27, 1, p. 144-158 15 p.

Research output: Contribution to journalReview article

Online courses

The Two Traditional Concepts Underlying Customer-Brand Engagement

Dwivedi, A., Dolan, R. & Johnson, L., 2017, p. 882. 1 p.

Research output: Other contribution to conferenceAbstract

Perceived quality
Brand performance
Consumer-brand relationships

Press / Media

Mass customisation

Lester Johnson


1 item of Media coverage

Press/Media: Press / Media