• 435 Citations
  • 13 h-Index
20092018
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Personal profile

Personal profile

Currently Involved in research at Charles Sturt University.

Fingerprint Dive into the research topics where Lester Johnson is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles
Marketing Business & Economics
Resources Business & Economics
Brand equity Business & Economics
Service provider Business & Economics
Celebrity Business & Economics
Corporate Social Responsibility Business & Economics
Celebrity endorsement Business & Economics
Credibility Business & Economics

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Research Output 2009 2018

  • 435 Citations
  • 13 h-Index
  • 29 Article
  • 5 Conference paper
  • 2 Review article
  • 1 Abstract
6 Citations (Scopus)

Consumer emotional brand attachment with social media brands and social media brand equity

Dwivedi, A., Johnson, L., Wilkie, D. & de Araujo Gil, L., Jul 2018, In : European Journal of Marketing. p. 1-29 29 p.

Research output: Contribution to journalArticle

Social media
Brand equity
Emotion
Credibility
Brand credibility
1 Citation (Scopus)

Effect of popularity and peer pressure on attitudes toward luxury among teens

Gil, L. A., Dwivedi, A. & Johnson, L. W., 2017, In : Young Consumers. 18, 1, p. 84-93 10 p.

Research output: Contribution to journalArticle

luxury
popularity
self-concept
school grade
Luxury
4 Citations (Scopus)

Inertia in Services: Causes and consequences for switching

Gray, D., D'Alessandro, S., Johnson, L. & Carter, L., 2017, In : Journal of Services Marketing. 31, 6, p. 485-498 18 p., 2.

Research output: Contribution to journalArticle

Inertia
Service provider
Switching behavior
Competitors
Switching costs
4 Citations (Scopus)

MOOCs to university: A consumer goal and marketing perspective

Howarth, J., D'Alessandro, S., Johnson, L. & White, L., 02 Jan 2017, In : Journal of Marketing for Higher Education. 27, 1, p. 144-158 15 p.

Research output: Contribution to journalReview article

marketing
university
Online courses
Marketing
experience
14 Downloads (Pure)
Open Access
File
Telecommunication industry
Data mining
Mobile phones
Decision trees
Marketing