• 503 Citations
  • 13 h-Index

Research output per year

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Personal profile

Personal profile

Currently Involved in research at Charles Sturt University.

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Research Output

  • 503 Citations
  • 13 h-Index
  • 32 Article
  • 5 Conference paper
  • 2 Abstract
  • 1 Review article

Buyer–seller relational engagement and seller brand equity

Dwivedi, A., Miles, M., Oczkowski, E., Weerawardena, J., Johnson, L. & Wilkie, D. C., 09 Dec 2019, In : Journal of Business and Industrial Marketing.

Research output: Contribution to journalArticle

  • Consumer emotional brand attachment with social media brands and social media brand equity

    Dwivedi, A., Johnson, L., Wilkie, D. & de Araujo Gil, L., 10 Jun 2019, In : European Journal of Marketing. 53, 06, p. 1176-1204 29 p.

    Research output: Contribution to journalArticle

  • 13 Citations (Scopus)

    Effect of popularity and peer pressure on attitudes toward luxury among teens

    Gil, L. A., Dwivedi, A. & Johnson, L. W., 2017, In : Young Consumers. 18, 1, p. 84-93 10 p.

    Research output: Contribution to journalArticle

  • 3 Citations (Scopus)

    Inertia in Services: Causes and consequences for switching

    Gray, D. M., D'Alessandro, S., Johnson, L. W. & Carter, L., 2017, In : Journal of Services Marketing. 31, 6, p. 485-498 15 p., 2.

    Research output: Contribution to journalArticle

  • 7 Citations (Scopus)

    MOOCs to university: A consumer goal and marketing perspective

    Howarth, J., D'Alessandro, S., Johnson, L. & White, L., 02 Jan 2017, In : Journal of Marketing for Higher Education. 27, 1, p. 144-158 15 p.

    Research output: Contribution to journalReview article

  • 5 Citations (Scopus)

    Press / Media

    Mass customisation

    Lester Johnson


    1 item of Media coverage

    Press/Media: Press / Media