• 458 Citations
  • 13 h-Index
20092019
If you made any changes in Pure these will be visible here soon.

Personal profile

Personal profile

Currently Involved in research at Charles Sturt University.

Fingerprint Dive into the research topics where Lester Johnson is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Marketing Business & Economics
Brand equity Business & Economics
Resources Business & Economics
Service provider Business & Economics
Celebrity Business & Economics
Corporate Social Responsibility Business & Economics
Managers Business & Economics
Celebrity endorsement Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2019

  • 458 Citations
  • 13 h-Index
  • 30 Article
  • 6 Conference paper
  • 2 Abstract
  • 1 Review article
8 Citations (Scopus)

Consumer emotional brand attachment with social media brands and social media brand equity

Dwivedi, A., Johnson, L., Wilkie, D. & de Araujo Gil, L., 10 Jun 2019, In : European Journal of Marketing. 53, 06, p. 1-29 29 p.

Research output: Contribution to journalArticle

Social media
Brand equity
Emotion
Credibility
Brand credibility
2 Citations (Scopus)

Effect of popularity and peer pressure on attitudes toward luxury among teens

Gil, L. A., Dwivedi, A. & Johnson, L. W., 2017, In : Young Consumers. 18, 1, p. 84-93 10 p.

Research output: Contribution to journalArticle

luxury
popularity
self-concept
school grade
Luxury
5 Citations (Scopus)

Inertia in Services: Causes and consequences for switching

Gray, D. M., D'Alessandro, S., Johnson, L. W. & Carter, L., 2017, In : Journal of Services Marketing. 31, 6, p. 485-498 15 p., 2.

Research output: Contribution to journalArticle

Inertia
Service provider
Switching behavior
Switching costs
Competitors
4 Citations (Scopus)

MOOCs to university: A consumer goal and marketing perspective

Howarth, J., D'Alessandro, S., Johnson, L. & White, L., 02 Jan 2017, In : Journal of Marketing for Higher Education. 27, 1, p. 144-158 15 p.

Research output: Contribution to journalReview article

marketing
university
Online courses
Marketing
experience

The Two Traditional Concepts Underlying Customer-Brand Engagement

Dwivedi, A., Dolan, R. & Johnson, L., 2017, p. 882. 1 p.

Research output: Other contribution to conferenceAbstract

Perceived quality
Conceptualization
Brand performance
Psychological
Consumer-brand relationships