• 444 Citations
  • 13 h-Index
20092019
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Fingerprint Dive into the research topics where Lester Johnson is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Marketing
Brand equity
Resources
Service provider
Celebrity
Corporate Social Responsibility
Managers
Celebrity endorsement
Credibility
Luxury
Teens
Service value
Teenagers
Conceptual model
Mediator
Market share
Corporate image
Marketing mix
Design methodology
Communication
Order of entry
Market performance
Cell phone
Peers
Emotion
Consumer satisfaction
Employees
Direct effect
Indirect effects
Social media
Mobile phone
Benchmarking
Line extension
Work place
China
Positioning
Follower
Performance indicators
Online courses
Upgrade
Inference
World Wide Web
Relationship quality
Brand association
Manipulation
Brand evaluation
IT outsourcing
Telecommunications industry
Marketing resources
Data mining