• 575 Citations
  • 15 h-Index
20092019

Research output per year

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Research Output

  • 575 Citations
  • 15 h-Index
  • 32 Article
  • 5 Conference paper
  • 2 Abstract
  • 1 Review article
2019

Buyer–seller relational engagement and seller brand equity

Dwivedi, A., Miles, M., Oczkowski, E., Weerawardena, J., Johnson, L. & Wilkie, D. C., 09 Dec 2019, In : Journal of Business and Industrial Marketing. p. 1-12 12 p.

Research output: Contribution to journalArticle

Consumer emotional brand attachment with social media brands and social media brand equity

Dwivedi, A., Johnson, L., Wilkie, D. & de Araujo Gil, L., 10 Jun 2019, In : European Journal of Marketing. 53, 06, p. 1176-1204 29 p.

Research output: Contribution to journalArticle

19 Citations (Scopus)
2017

Effect of popularity and peer pressure on attitudes toward luxury among teens

Gil, L. A., Dwivedi, A. & Johnson, L. W., 2017, In : Young Consumers. 18, 1, p. 84-93 10 p.

Research output: Contribution to journalArticle

5 Citations (Scopus)

Inertia in Services: Causes and consequences for switching

Gray, D. M., D'Alessandro, S., Johnson, L. W. & Carter, L., 2017, In : Journal of Services Marketing. 31, 6, p. 485-498 15 p., 2.

Research output: Contribution to journalArticle

9 Citations (Scopus)

MOOCs to university: A consumer goal and marketing perspective

Howarth, J., D'Alessandro, S., Johnson, L. & White, L., 02 Jan 2017, In : Journal of Marketing for Higher Education. 27, 1, p. 144-158 15 p.

Research output: Contribution to journalReview article

5 Citations (Scopus)

The two traditional oncepts underlying customer-brand engagement

Wilkie, D. C., Johnson, L., Dolan, R. & Dwivedi, A., 2017, p. 882. 1 p.

Research output: Other contribution to conferenceAbstract

2016
Open Access
File
18 Downloads (Pure)

Celebrity endorsements, self-brand connection and relationship quality

Dwivedi, A., Johnson, L. & McDonald, R., 2016, In : International Journal of Advertising. 35, 3, p. 486-503 18 p.

Research output: Contribution to journalArticle

12 Citations (Scopus)

Establishing measures and drivers of consumer brand engagement behaviours

Dwivedi, A., Wilkie, D., Johnson, L. & Weerawardena, J., Sep 2016, In : Journal of Brand Management. 23, 5, p. 41-69 29 p.

Research output: Contribution to journalArticle

15 Citations (Scopus)

Exploring luxury value perceptions in China Direct and indirect effects

Sun, G., D'Alessandro, S. & Johnson, L., Apr 2016, In : International Journal of Market Research. 58, 5, p. 1-12 12 p.

Research output: Contribution to journalArticle

11 Citations (Scopus)
2 Citations (Scopus)
11 Citations (Scopus)
4 Downloads (Pure)
2015

Asymmetric preferences for leaders and implications for followers

Wilkie, D. C., Johnson, L. & White, L., Jul 2015, In : European Journal of Marketing. 49, 7-8, p. 1256-1275 20 p.

Research output: Contribution to journalArticle

1 Citation (Scopus)
7 Downloads (Pure)

Celebrity endorsement, self-brand connection and consumer-based brand equity

Dwivedi, A., Johnson, L. W. & McDonald, R. E., 17 Aug 2015, In : Journal of Product and Brand Management. 24, 5, p. 449-461 13 p.

Research output: Contribution to journalArticle

Consumer satisfaction versus churn in the case of upgrades from 3G to 4G cell networks

D'Alessandro, S., Johnson, L., Gray, D. & Carter, L., Dec 2015, In : Marketing Letters. 26, 4, p. 489-500 12 p.

Research output: Contribution to journalArticle

Open Access
File
5 Citations (Scopus)
39 Downloads (Pure)

Effect of popularity and peer pressure on attitudes towards luxury among teens

de Araujo Gil, L., Dwivedi, A. & Johnson, L., Jun 2015, p. 324. 1 p.

Research output: Other contribution to conferenceAbstract

File
2 Downloads (Pure)

Examining the effects of celebrity endorsements on brand equity and self-brand connection

Dwivedi, A., Johnson, L. & McDonald, R. E., Aug 2015, 4th International Consumer Brand Relationships Conference: Conference proceeding. Chairs, R. C., Borges Gouveia, J. & Fetscherin, M. (eds.). 5 ed. United Kingdom: Emerald, Vol. 24. p. 449-461 13 p.

Research output: Book chapter/Published conference paperConference paper

51 Citations (Scopus)
7 Downloads (Pure)

Overcoming late entry: The importance of entry position, inferences and market leadership

Wilkie, D. C. H., Johnson, L. & White, L., Feb 2015, In : Journal of Marketing Management. 31, 3-4, p. 409-429 21 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)
7 Downloads (Pure)

The market performance indicator: a macro understanding of service provider switching

D'Alessandro, S., Johnson, L., Gray, D. M. & Carter, L., Jul 2015, In : Journal of Services Marketing. 29, 4, p. 302-313 12 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)
5 Downloads (Pure)
2014

Building sustainability into services marketing: Expanding decision-making from a mix to a matrix

Pomering, A., Kyriazis, E. & Johnson, L., 2014, ANZMAC 2014 : Agents of Change . Brisbane: ANZMAC, p. 1006-1013 8 p.

Research output: Book chapter/Published conference paperConference paper

Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research

Sun, G., D'Alessandro, S., Johnson, L. & Winzar, H., 2014, In : International Marketing Review. 31, 4, p. 338-362 25 p.

Research output: Contribution to journalArticle

Open Access
File
21 Citations (Scopus)
32 Downloads (Pure)

Internet resources to help Australian ICT professionals identify and solve ethical challenges

Burmeister, O., Al-Saggaf, Y., Schwartz, A. M. & Johnson, L., 2014, 25th Proceedings for the Australasian Conference on Information Systems (ACIS). Auckland, NZ: Auckland University of Technology, p. 1-9 9 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
12 Downloads (Pure)

The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

Dwivedi, A., McDonald, R. E. & Johnson, L., 2014, In : Journal of Brand Management. 21, 7/8, p. 559-578 20 p.

Research output: Contribution to journalArticle

16 Citations (Scopus)
28 Citations (Scopus)
5 Downloads (Pure)
2013

Advertising Corporate Social Responsibility, Results from an experimental manipulation of key message variables

Pomering, A., Johnson, L. W. & Noble, G., Apr 2013, In : Corporate Communications. 18, 2, p. 249-263 15 p.

Research output: Contribution to journalArticle

14 Citations (Scopus)

Service Value in IT Outsourcing

Padilla, R. S., Milton, S. K. & Johnson, L., 2013, In : International Journal of Engineering and Management Sciences. 4, 3, p. 285-302 18 p.

Research output: Contribution to journalArticle

22 Citations (Scopus)
2012

Extending Resource-Based Logic: Applying the Resource-Investment Concept to the Firm From a Payments Perspective

Zubac, A., Hubbard, G. & Johnson, L., Nov 2012, In : Journal of Management. 38, 6, p. 1867-1891 25 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)

Impact of self on attitudes toward luxury brands among teens

Gil, L. A., Kwon, K-N., Good, L. K. & Johnson, L. W., Oct 2012, In : Journal of Business Research. 65, 10, p. 1425-1433 9 p.

Research output: Contribution to journalArticle

58 Citations (Scopus)

Psychosocial antecedents of communication, trust, and relationship effectiveness in new product development projects: a functional manager perspective

Kyriazis, E., Couchman, P. & Johnson, L. W., Jun 2012, In : R and D Management. 42, 3, p. 207-224 18 p.

Research output: Contribution to journalArticle

13 Citations (Scopus)

Service blueprinting and BPMN: a comparison

Milton, S. K. & Johnson, L. W., 2012, In : Journal of Service Theory and Practice. 22, 6, p. 606-621 16 p.

Research output: Contribution to journalArticle

17 Citations (Scopus)
5 Downloads (Pure)

Strategies used to defend pharmaceutical brands from generics

H, D. C., Johnson, L. W. & White, L., Sep 2012, In : European Journal of Marketing. 46, 9, p. 1195-1214 20 p.

Research output: Contribution to journalArticle

5 Citations (Scopus)
5 Downloads (Pure)
2011

Conceptualising a contemporary marketing mix for sustainable tourism

Pomering, A., Noble, G. & Johnson, L. W., 2011, In : Journal of Sustainable Tourism. 19, 8, p. 953-969 17 p.

Research output: Contribution to journalArticle

42 Citations (Scopus)
2010

Leveraging Brand Associations in Developing Line Extensions

Wilkie, D. C. H., Johnson, L. & White, L., 2010, Doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). New Zealand: University of Canterbury, p. 1-8 8 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
10 Downloads (Pure)
2009

An Analysis of the Impact of Low Price Brands on the Order of Entry Advantage

Wilkie, D. C. H., Johnson, L. & White, L. A., 2009, Sustainable management and marketing. Tojib, D. (ed.). Australia: ANZMAC, p. 1-8 8 p.

Research output: Book chapter/Published conference paperConference paper

Constructing a corporate social responsibility reputation using corporate image avertising

Pomering, A. & Johnson, L. W., 2009, In : Australasian Marketing Journal. 17, p. 106-114 9 p.

Research output: Contribution to journalArticle

49 Citations (Scopus)

Does "true" personal or service loyalty last? A longitudinal study

Bove, L. L. & Johnson, L. W., 2009, In : Journal of Services Marketing. 23, 3, p. 187-194 8 p.

Research output: Contribution to journalArticle

28 Citations (Scopus)

Firm-employee relationship strength: A conceptual model

Herington, C., Johnson, L. W. & Scott, D., 2009, In : Journal of Business Research. 62, p. 1096-1107 12 p.

Research output: Contribution to journalArticle

24 Citations (Scopus)

Reciprocity as a key stabilizing norm of interpersonal marketing relationships: Scale development and validation

Pervan, S. J., Bove, L. L. & Johnson, L. W., Jan 2009, In : Industrial Marketing Management. 38, 1, p. 60-70 11 p.

Research output: Contribution to journalArticle

59 Citations (Scopus)

Signaling intrinsic service quality and value via accreditation and certification

Walker, R. H. & Johnson, L. W., 2009, In : Journal of Service Theory and Practice. 19, 1, p. 85-105 21 p.

Research output: Contribution to journalArticle

24 Citations (Scopus)