• 487 Citations
  • 13 h-Index
20092019
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Research Output 2009 2019

  • 487 Citations
  • 13 h-Index
  • 32 Article
  • 5 Conference paper
  • 2 Abstract
  • 1 Review article
2019

Buyer–seller relational engagement and seller brand equity

Dwivedi, A., Miles, M., Oczkowski, E., Weerawardena, J., Johnson, L. & Wilkie, D. C., 09 Dec 2019, In : Journal of Business and Industrial Marketing.

Research output: Contribution to journalArticle

Brand equity
Seller
Buyers
Design methodology
Conceptualization
9 Citations (Scopus)

Consumer emotional brand attachment with social media brands and social media brand equity

Dwivedi, A., Johnson, L., Wilkie, D. & de Araujo Gil, L., 10 Jun 2019, In : European Journal of Marketing. 53, 06, p. 1176-1204 29 p.

Research output: Contribution to journalArticle

Social media
Brand equity
Emotion
Credibility
Brand credibility
2017
2 Citations (Scopus)

Effect of popularity and peer pressure on attitudes toward luxury among teens

Gil, L. A., Dwivedi, A. & Johnson, L. W., 2017, In : Young Consumers. 18, 1, p. 84-93 10 p.

Research output: Contribution to journalArticle

luxury
popularity
self-concept
school grade
Luxury
6 Citations (Scopus)

Inertia in Services: Causes and consequences for switching

Gray, D. M., D'Alessandro, S., Johnson, L. W. & Carter, L., 2017, In : Journal of Services Marketing. 31, 6, p. 485-498 15 p., 2.

Research output: Contribution to journalArticle

Inertia
Service provider
Switching behavior
Switching costs
Competitors
5 Citations (Scopus)

MOOCs to university: A consumer goal and marketing perspective

Howarth, J., D'Alessandro, S., Johnson, L. & White, L., 02 Jan 2017, In : Journal of Marketing for Higher Education. 27, 1, p. 144-158 15 p.

Research output: Contribution to journalReview article

marketing
university
Online courses
Marketing
experience

The Two Traditional Concepts Underlying Customer-Brand Engagement

Dwivedi, A., Dolan, R. & Johnson, L., 2017, p. 882. 1 p.

Research output: Other contribution to conferenceAbstract

Perceived quality
Conceptualization
Brand performance
Psychological
Consumer-brand relationships
2016
17 Downloads (Pure)
Open Access
File
Telecommunication industry
Data mining
Mobile phones
Decision trees
Marketing
8 Citations (Scopus)

Celebrity endorsements, self-brand connection and relationship quality

Dwivedi, A., Johnson, L. & McDonald, R., 2016, In : International Journal of Advertising. 35, 3, p. 486-503 18 p.

Research output: Contribution to journalArticle

VIP
credibility
Relationship quality
Celebrity endorsement
India
9 Citations (Scopus)

Establishing measures and drivers of consumer brand engagement behaviours

Dwivedi, A., Wilkie, D., Johnson, L. & Weerawardena, J., Sep 2016, In : Journal of Brand Management. 23, 5, p. 41-69 29 p.

Research output: Contribution to journalArticle

Brand management
Predictive validity
Guidance
Psychological
Willingness-to-pay
9 Citations (Scopus)

Exploring luxury value perceptions in China Direct and indirect effects

Sun, G., D'Alessandro, S. & Johnson, L., Apr 2016, In : International Journal of Market Research. 58, 5, p. 1-12 12 p.

Research output: Contribution to journalArticle

Indirect effects
China
Direct effect
Luxury
Purchase intention
1 Citation (Scopus)
11 Citations (Scopus)
4 Downloads (Pure)

Using blueprinting and benchmarking to identify marketing resources that help co-create customer value

Ceric, A., D'Alessandro, S. P., Soutar, W. P. G. & Johnson, L. W., 2016, In : Journal of Business Research. 69, 12, p. 5653–5661 9 p.

Research output: Contribution to journalArticle

Resources
Customer value
Marketing resources
Benchmarking
Resource-based theory
2015
1 Citation (Scopus)
7 Downloads (Pure)

Asymmetric preferences for leaders and implications for followers

Wilkie, D. C., Johnson, L. & White, L., Jul 2015, In : European Journal of Marketing. 49, 7-8, p. 1256-1275 20 p.

Research output: Contribution to journalArticle

Asymmetric preferences
Follower
Development strategy
Product development
Market share

Celebrity endorsement, self-brand connection and consumer-based brand equity

Dwivedi, A., Johnson, L. W. & McDonald, R. E., 17 Aug 2015, In : Journal of Product and Brand Management. 24, 5, p. 449-461 13 p.

Research output: Contribution to journalArticle

Celebrity endorsement
Brand equity
Credibility
Mediator
Positioning
3 Citations (Scopus)
28 Downloads (Pure)

Consumer satisfaction versus churn in the case of upgrades from 3G to 4G cell networks

D'Alessandro, S., Johnson, L., Gray, D. & Carter, L., Dec 2015, In : Marketing Letters. 26, 4, p. 489-500 12 p.

Research output: Contribution to journalArticle

Open Access
File
Cell phone
Upgrade
Consumer satisfaction
Simulation
Agent-based model
2 Downloads (Pure)

Effect of popularity and peer pressure on attitudes towards luxury among teens

de Araujo Gil, L., Dwivedi, A. & Johnson, L., Jun 2015, p. 324. 1 p.

Research output: Other contribution to conferenceAbstract

File
luxury
popularity
self-concept
school grade
35 Citations (Scopus)
7 Downloads (Pure)

Examining the effects of celebrity endorsements on brand equity and self-brand connection

Dwivedi, A., Johnson, L. & McDonald, R. E., Aug 2015, 4th International Consumer Brand Relationships Conference: Conference proceeding. Chairs, R. C., Borges Gouveia, J. & Fetscherin, M. (eds.). 5 ed. United Kingdom: Emerald, Vol. 24. p. 449-461 13 p.

Research output: Book chapter/Published conference paperConference paper

Celebrity endorsement
Brand equity
Mediator
Positioning
Celebrity
3 Citations (Scopus)
7 Downloads (Pure)

Overcoming late entry: The importance of entry position, inferences and market leadership

Wilkie, D. C. H., Johnson, L. & White, L., Feb 2015, In : Journal of Marketing Management. 31, 3-4, p. 409-429 21 p.

Research output: Contribution to journalArticle

Market share
Inference
Factors
Incumbents
Disadvantage
3 Citations (Scopus)
5 Downloads (Pure)

The market performance indicator: a macro understanding of service provider switching

D'Alessandro, S., Johnson, L., Gray, D. M. & Carter, L., Jul 2015, In : Journal of Services Marketing. 29, 4, p. 302-313 12 p.

Research output: Contribution to journalArticle

Performance indicators
Market performance
Service provider
Switching behavior
Market conditions
2014

Building sustainability into services marketing: Expanding decision-making from a mix to a matrix

Pomering, A., Kyriazis, E. & Johnson, L., 2014, ANZMAC 2014 : Agents of Change . Brisbane: ANZMAC, p. 1006-1013 8 p.

Research output: Book chapter/Published conference paperConference paper

19 Citations (Scopus)
27 Downloads (Pure)

Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research

Sun, G., D'Alessandro, S., Johnson, L. & Winzar, H., 2014, In : International Marketing Review. 31, 4, p. 338-362 25 p.

Research output: Contribution to journalArticle

Open Access
File
Consumer research
Remedies
Design methodology
Consumer behaviour
Cultural dimensions
11 Downloads (Pure)

Internet resources to help Australian ICT professionals identify and solve ethical challenges

Burmeister, O., Al-Saggaf, Y., Schwartz, A. M. & Johnson, L., 2014, 25th Proceedings for the Australasian Conference on Information Systems (ACIS). Auckland, NZ: Auckland University of Technology, p. 1-9 9 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Resources
World Wide Web
Work place
Unethical behavior
Industry
13 Citations (Scopus)

The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

Dwivedi, A., McDonald, R. E. & Johnson, L., 2014, In : Journal of Brand Management. 21, 7/8, p. 559-578 20 p.

Research output: Contribution to journalArticle

Credibility
Brand evaluation
Celebrity
22 Citations (Scopus)
5 Downloads (Pure)
2013
11 Citations (Scopus)

Advertising Corporate Social Responsibility, Results from an experimental manipulation of key message variables

Pomering, A., Johnson, L. W. & Noble, G., Apr 2013, In : Corporate Communications. 18, 2, p. 249-263 15 p.

Research output: Contribution to journalArticle

Manipulation
Corporate Social Responsibility
Persuasion
Marketing communications
Experiment

Service Value in IT Outsourcing

Padilla, R. S., Milton, S. K. & Johnson, L., 2013, In : International Journal of Engineering and Management Sciences. 4, 3, p. 285-302 18 p.

Research output: Contribution to journalArticle

IT outsourcing
Service value
Conceptual framework
Interaction
IT services
17 Citations (Scopus)
Brand equity
Celebrity
Mediator
Celebrity endorsement
Consumer expectations
2012
3 Citations (Scopus)

Extending Resource-Based Logic: Applying the Resource-Investment Concept to the Firm From a Payments Perspective

Zubac, A., Hubbard, G. & Johnson, L., Nov 2012, In : Journal of Management. 38, 6, p. 1867-1891 25 p.

Research output: Contribution to journalArticle

Resources
Logic
Payment
Resource-based
Owners
50 Citations (Scopus)

Impact of self on attitudes toward luxury brands among teens

Gil, L. A., Kwon, K-N., Good, L. K. & Johnson, L. W., Oct 2012, In : Journal of Business Research. 65, 10, p. 1425-1433 9 p.

Research output: Contribution to journalArticle

Teenagers
Luxury brands
Teens
Peers
Social influence
13 Citations (Scopus)

Psychosocial antecedents of communication, trust, and relationship effectiveness in new product development projects: a functional manager perspective

Kyriazis, E., Couchman, P. & Johnson, L. W., Jun 2012, In : R and D Management. 42, 3, p. 207-224 18 p.

Research output: Contribution to journalArticle

Product development
Managers
Communication
Marketing
New product development
16 Citations (Scopus)
5 Downloads (Pure)

Service blueprinting and BPMN: a comparison

Milton, S. K. & Johnson, L. W., 2012, In : Journal of Service Theory and Practice. 22, 6, p. 606-621 16 p.

Research output: Contribution to journalArticle

Diagrams
Service process
Hotels
Staff
Business process modeling
4 Citations (Scopus)
5 Downloads (Pure)

Strategies used to defend pharmaceutical brands from generics

H, D. C., Johnson, L. W. & White, L., Sep 2012, In : European Journal of Marketing. 46, 9, p. 1195-1214 20 p.

Research output: Contribution to journalArticle

Pharmaceuticals
Marketing
Market share
Marketing mix
Competitors
2011
41 Citations (Scopus)

Conceptualising a contemporary marketing mix for sustainable tourism

Pomering, A., Noble, G. & Johnson, L. W., 2011, In : Journal of Sustainable Tourism. 19, 8, p. 953-969 17 p.

Research output: Contribution to journalArticle

ecotourism
marketing
Tourism
tourism
sustainability
2010
6 Downloads (Pure)

Leveraging Brand Associations in Developing Line Extensions

Wilkie, D. C. H., Johnson, L. & White, L., 2010, Doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). New Zealand: University of Canterbury, p. 1-8 8 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Line extension
Brand association
New product development process
Order of entry
Market potential
2009

An Analysis of the Impact of Low Price Brands on the Order of Entry Advantage

Wilkie, D. C. H., Johnson, L. & White, L. A., 2009, Sustainable management and marketing. Tojib, D. (ed.). Australia: ANZMAC, p. 1-8 8 p.

Research output: Book chapter/Published conference paperConference paper

Order of entry
Positioning
Price positioning
Disadvantage
Marketing
47 Citations (Scopus)

Constructing a corporate social responsibility reputation using corporate image avertising

Pomering, A. & Johnson, L. W., 2009, In : Australasian Marketing Journal. 17, p. 106-114 9 p.

Research output: Contribution to journalArticle

Corporate Social Responsibility
Corporate image
Skepticism
Social programs
Marketing communications
28 Citations (Scopus)

Does "true" personal or service loyalty last? A longitudinal study

Bove, L. L. & Johnson, L. W., 2009, In : Journal of Services Marketing. 23, 3, p. 187-194 8 p.

Research output: Contribution to journalArticle

Loyalty
Longitudinal study
Corporate Social Responsibility
Corporate image
Skepticism
23 Citations (Scopus)

Firm-employee relationship strength: A conceptual model

Herington, C., Johnson, L. W. & Scott, D., 2009, In : Journal of Business Research. 62, p. 1096-1107 12 p.

Research output: Contribution to journalArticle

Conceptual model
Relationship strength
Employees
Index model
Marketing
55 Citations (Scopus)

Reciprocity as a key stabilizing norm of interpersonal marketing relationships: Scale development and validation

Pervan, S. J., Bove, L. L. & Johnson, L. W., Jan 2009, In : Industrial Marketing Management. 38, 1, p. 60-70 11 p.

Research output: Contribution to journalArticle

Marketing relationships
Scale development
Scale validation
Well-being
Self-esteem
20 Citations (Scopus)

Signaling intrinsic service quality and value via accreditation and certification

Walker, R. H. & Johnson, L. W., 2009, In : Journal of Service Theory and Practice. 19, 1, p. 85-105 21 p.

Research output: Contribution to journalArticle

Service value
Service quality
Certification
Accreditation
Intrinsic