• 438 Citations
  • 13 h-Index
20092019
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Research Output 2009 2019

  • 438 Citations
  • 13 h-Index
  • 30 Article
  • 6 Conference paper
  • 2 Abstract
  • 1 Review article
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Conference paper
2015

Effect of popularity and peer pressure on attitudes towards luxury among teens.

de Araujo Gil, L., Dwivedi, A. & Johnson, L., Jun 2015, Impact of Popularity and Peer Pressure on Attitudes Toward Luxury Among Teens. p. 324 1 p.

Research output: Book chapter/Published conference paperConference paper

File
luxury
popularity
self-concept
school grade
26 Citations (Scopus)
7 Downloads (Pure)

Examining the effects of celebrity endorsements on brand equity and self-brand connection

Dwivedi, A., Johnson, L. & McDonald, R. E., Aug 2015, 4th International Consumer Brand Relationships Conference: Conference proceeding. Chairs, R. C., Borges Gouveia, J. & Fetscherin, M. (eds.). 5 ed. United Kingdom: Emerald, Vol. 24. p. 449-461 13 p. (Journal of Product and Brand Management).

Research output: Book chapter/Published conference paperConference paper

Celebrity endorsement
Brand equity
Mediator
Positioning
Celebrity
2014

Building sustainability into services marketing: Expanding decision-making from a mix to a matrix

Pomering, A., Kyriazis, E. & Johnson, L., 2014, ANZMAC 2014 : Agents of Change . Brisbane: ANZMAC, p. 1006-1013 8 p.

Research output: Book chapter/Published conference paperConference paper

9 Downloads (Pure)

Internet resources to help Australian ICT professionals identify and solve ethical challenges

Burmeister, O., Al-Saggaf, Y., Schwartz, A. M. & Johnson, L., 2014, 25th Proceedings for the Australasian Conference on Information Systems (ACIS). Auckland, NZ: Auckland University of Technology, p. 1-9 9 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Resources
World Wide Web
Work place
Unethical behavior
Industry
2010
5 Downloads (Pure)

Leveraging Brand Associations in Developing Line Extensions

Wilkie, D. C. H., Johnson, L. & White, L., 2010, Doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). New Zealand: University of Canterbury, p. 1-8 8 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
Line extension
Brand association
New product development process
Order of entry
Market potential
2009

An Analysis of the Impact of Low Price Brands on the Order of Entry Advantage

Wilkie, D. C. H., Johnson, L. & White, L. A., 2009, Sustainable management and marketing. Tojib, D. (ed.). Australia: ANZMAC, p. 1-8 8 p.

Research output: Book chapter/Published conference paperConference paper

Order of entry
Positioning
Price positioning
Disadvantage
Marketing