• 591 Citations
  • 15 h-Index
20092019

Research output per year

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Research Output

  • 591 Citations
  • 15 h-Index
  • 32 Article
  • 5 Conference paper
  • 2 Abstract
  • 1 Review article
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Conference paper
2015

Examining the effects of celebrity endorsements on brand equity and self-brand connection

Dwivedi, A., Johnson, L. & McDonald, R. E., Aug 2015, 4th International Consumer Brand Relationships Conference: Conference proceeding. Chairs, R. C., Borges Gouveia, J. & Fetscherin, M. (eds.). 5 ed. United Kingdom: Emerald, Vol. 24. p. 449-461 13 p.

Research output: Book chapter/Published conference paperConference paper

54 Citations (Scopus)
7 Downloads (Pure)
2014

Building sustainability into services marketing: Expanding decision-making from a mix to a matrix

Pomering, A., Kyriazis, E. & Johnson, L., 2014, ANZMAC 2014 : Agents of Change . Brisbane: ANZMAC, p. 1006-1013 8 p.

Research output: Book chapter/Published conference paperConference paper

Internet resources to help Australian ICT professionals identify and solve ethical challenges

Burmeister, O., Al-Saggaf, Y., Schwartz, A. M. & Johnson, L., 2014, 25th Proceedings for the Australasian Conference on Information Systems (ACIS). Auckland, NZ: Auckland University of Technology, p. 1-9 9 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
13 Downloads (Pure)
2010

Leveraging Brand Associations in Developing Line Extensions

Wilkie, D. C. H., Johnson, L. & White, L., 2010, Doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). New Zealand: University of Canterbury, p. 1-8 8 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
11 Downloads (Pure)
2009

An Analysis of the Impact of Low Price Brands on the Order of Entry Advantage

Wilkie, D. C. H., Johnson, L. & White, L. A., 2009, Sustainable management and marketing. Tojib, D. (ed.). Australia: ANZMAC, p. 1-8 8 p.

Research output: Book chapter/Published conference paperConference paper