• 503 Citations
  • 13 h-Index
20092019

Research output per year

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Research Output

  • 503 Citations
  • 13 h-Index
  • 32 Article
  • 5 Conference paper
  • 2 Abstract
  • 1 Review article
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Conference paper
2015

Examining the effects of celebrity endorsements on brand equity and self-brand connection

Dwivedi, A., Johnson, L. & McDonald, R. E., Aug 2015, 4th International Consumer Brand Relationships Conference: Conference proceeding. Chairs, R. C., Borges Gouveia, J. & Fetscherin, M. (eds.). 5 ed. United Kingdom: Emerald, Vol. 24. p. 449-461 13 p.

Research output: Book chapter/Published conference paperConference paper

36 Citations (Scopus)
7 Downloads (Pure)
2014

Building sustainability into services marketing: Expanding decision-making from a mix to a matrix

Pomering, A., Kyriazis, E. & Johnson, L., 2014, ANZMAC 2014 : Agents of Change . Brisbane: ANZMAC, p. 1006-1013 8 p.

Research output: Book chapter/Published conference paperConference paper

Internet resources to help Australian ICT professionals identify and solve ethical challenges

Burmeister, O., Al-Saggaf, Y., Schwartz, A. M. & Johnson, L., 2014, 25th Proceedings for the Australasian Conference on Information Systems (ACIS). Auckland, NZ: Auckland University of Technology, p. 1-9 9 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
11 Downloads (Pure)
2010

Leveraging Brand Associations in Developing Line Extensions

Wilkie, D. C. H., Johnson, L. & White, L., 2010, Doing more with less. Ballantine, P. & Finsterwalder, J. (eds.). New Zealand: University of Canterbury, p. 1-8 8 p.

Research output: Book chapter/Published conference paperConference paper

Open Access
File
6 Downloads (Pure)
2009

An Analysis of the Impact of Low Price Brands on the Order of Entry Advantage

Wilkie, D. C. H., Johnson, L. & White, L. A., 2009, Sustainable management and marketing. Tojib, D. (ed.). Australia: ANZMAC, p. 1-8 8 p.

Research output: Book chapter/Published conference paperConference paper