• 438 Citations
  • 13 h-Index
20092019
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Research Output 2009 2019

  • 438 Citations
  • 13 h-Index
  • 30 Article
  • 6 Conference paper
  • 2 Abstract
  • 1 Review article
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Abstract
2017

The Two Traditional Concepts Underlying Customer-Brand Engagement

Dwivedi, A., Dolan, R. & Johnson, L., 2017, p. 882. 1 p.

Research output: Other contribution to conferenceAbstract

Perceived quality
Conceptualization
Brand performance
Psychological
Consumer-brand relationships
2015

Impact of Popularity and Peer Pressure on Attitudes toward Luxury among Teens

Gil, L. A., Dwivedi, A. & Johnson, L., 2015, p. 324-324. 1 p.

Research output: Other contribution to conferenceAbstract

luxury
self-concept
popularity
school grade