• 444 Citations
  • 13 h-Index
20092019
If you made any changes in Pure these will be visible here soon.

Research Output 2009 2019

  • 444 Citations
  • 13 h-Index
  • 30 Article
  • 6 Conference paper
  • 2 Abstract
  • 1 Review article
Filter
Review article
2017
4 Citations (Scopus)

MOOCs to university: A consumer goal and marketing perspective

Howarth, J., D'Alessandro, S., Johnson, L. & White, L., 02 Jan 2017, In : Journal of Marketing for Higher Education. 27, 1, p. 144-158 15 p.

Research output: Contribution to journalReview article

marketing
university
Online courses
Marketing
experience