Lucia Wuersch
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Personal profile

Personal profile

Dr Lucia Wuersch graduated with her Bachelor (2004) and Master (2006) in Science of Communication at the University of Lugano, Switzerland. She worked for more than ten years as a communication professional in the private and public sectors, then in 2015, decided to undertake her PhD with Charles Sturt University, part-time and via distance from Switzerland. Thanks to an international scholarship, she was able to move to Bathurst to complete her PhD in internal communication and Transactional Analysis (TA) on campus. Coming from an intercultural background, Lucia is fluent in four languages: English, German (mother tongue), French and Italian. Lucia is now an early career researcher and academic, teaching several subjects within the School of Information and Communication and the School of Business.


Lucia’s research interests are in projects related to organisations, particularly, with relevance to communication and the value of relationship management in navigating the constantly changing and complex landscape of the contemporary workplace. Her research focus includes, but is not limited to, the application of Transactional Analysis (TA) – established in the field of social psychology – used in organisational settings to strengthen communication and relationships. She is currently working on a range of communication and community building projects, including a project on the digital transformation of communication linked to remote work settings; internal training for health professionals using virtual reality to reduce falls in rural age care facilities; and community building around a local pollinator garden in regional Australia. Lucia focuses on qualitative research methodologies.

Research Interests

Research Interests

  • Strategic internal and external organisational communication
  • Transactional Analysis in organisations (TA-O)
  • Relationship management in organisations and community building in wider society
  • Qualitative research designs

Professional Information

Lucia holds professional memberships with:

  • The Australian and New Zealand Communication Association (ANZCA)
  • The International Transactional Analysis Association (ITAA)
  • Australasian Business Ethics Network (ABEN):

She is also a visiting academic at the University of Applied Sciences and Arts Northwestern Switzerland.

Personal profile

Current Projects

Working in remote settings: In collaboration with the Business School of the University of Applied Sciences and Arts Northwestern Switzerland, Lucia is examining the impacts of digital transformation on internal communication. The research focuses on the transformation of work, mainly working remotely using digital technologies during the COVID-19 pandemic. The international collaboration focuses on small and medium sized enterprises operating in regional contexts.

Rural human health: In collaboration with researchers from the University of Sydney and health professionals from the NSW Government Health, Far West and Western NSW Local Health District, Lucia is working on a research project focusing on an educational program aiming at reducing falls in patients with Dementia in aged care facilities. This project involves new technologies, such as virtual realities, and aims at improving safety in rural health.

Local community building: Lucia is a member of an interdisciplinary research team creating a local community ‘Pollinator Garden’. This research project connects Charles Sturt University’s Bathurst campus with the local community. Supported by Sustainability at Charles Sturt (formerly CSU Green) and promoted through the radio station 2MCE and other channels, the emerging community garden represents an environmental sustainability project. Additionally, it also aims at creating a local community interested in gardening, creating a micro-ecosystem, and collaborating with the research team.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 11 - Sustainable Cities and Communities


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