D'Alessandro, S., Miles, M. & Bossomaier, T., 2019, Advances in national brand and private label marketing. Martínez-López, F., Gázquez-Abad, J. & Roggeveen, A. (eds.). Switzerland: Springer, Vol. 6. p. 43-497 p. (Springer Proceedings in Business and Economics).
Research output: Book chapter/Published conference paper › Conference paper › peer-review