• 1551 Citations
  • 23 h-Index
19992020

Research output per year

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Personal profile

Personal profile

Professor Mark Morrison researches in the area of environmental economics and environmental marketing. In environmental economics he has published widely on non-market valuation and has worked on several high profile decisions including assisting the Murray-Darling Basin Authority with benefit estimation for the Basin Plan, and two Copyright Tribunal hearings on the value of music. Mark is interested in the use of incentive programs and has conducted several projects with a number of catchment management authorities and regional bodies investigating how to encourage landholder participation, particularly among difficult to reach landholder segments. His work in environmental marketing includes research on climate change communication and household demand management of electricity. He has also conducted research in the area of marketing education.

Research Interests

  • Non-market valuation
  • Technology adoption
  • Market-based instruments
  • Indigenous entrepreneurship
  • Climate change communications
  • Human Resource Management

Education/Academic qualification

Doctor of Philosophy (Economics), UNSW Canberra

19961998

Bachelor of Economics (Honours), Macquarie University

19891991

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Research Output

  • The importance of regional export development and a specialised local supply chain on the development of Australia's regions

    Murphy, T., Hicks, J., Morrison, M., Basu, P. & Ranshaw, D., Jun 2019, In : Economic Papers. 38, 2, p. 131-143 13 p.

    Research output: Contribution to journalArticle

  • 1 Citation (Scopus)

    An effectual leadership perspective for developing rural entrepreneurial ecosystems

    Miles, M. P. & Morrison, M., 05 Dec 2018, In : Small Business Economics. p. 1-17 17 p.

    Research output: Contribution to journalArticle

  • 2 Citations (Scopus)

    Increasing belief but issue fatigue: Changes in Australian Household Climate Change Segments between 2011 and 2016

    Morrison, M., Parton, K. & Hine, D. W., Jun 2018, In : PLoS One. 13, 6, p. 1-18 18 p., e0197988.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 2 Citations (Scopus)
    11 Downloads (Pure)

    Activities

    • 1 Consultancy

    Zipmin Market Adoption Research

    Cliff Lewis (Consultant), & Mark Morrison (Consultant)

    2019

    Activity: Other EngagementConsultancyIndustry

    Press / Media

    Students work together to solve real world regional youth issues

    Mark Morrison

    03/09/19

    1 item of Media coverage

    Press/Media: Press / Media

    Charles Sturt economists assist regional workforce planning

    John Hicks, Mark Morrison, Tom Murphy & Paul Forbes

    12/07/19

    1 Media contribution

    Press/Media: Press / Media

    Free masterclasses to reveal the secrets of great negotiators

    Mark Morrison

    05/10/18

    1 item of Media coverage

    Press/Media: Press / Media

    Free masterclasses to reveal the secrets of great negotiators

    Mark Morrison

    05/10/18

    1 item of Media coverage

    Press/Media: Press / Media