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Personal profile

Personal profile

Professor Mark Morrison researches in the area of environmental economics and environmental marketing. In environmental economics he has published widely on non-market valuation and has worked on several high profile decisions including assisting the Murray-Darling Basin Authority with benefit estimation for the Basin Plan, and two Copyright Tribunal hearings on the value of music. Mark is interested in the use of incentive programs and has conducted several projects with a number of catchment management authorities and regional bodies investigating how to encourage landholder participation, particularly among difficult to reach landholder segments. His work in environmental marketing includes research on climate change communication and household demand management of electricity. He has also conducted research in the area of marketing education.

Research Interests

  • Non-market valuation
  • Technology adoption
  • Market-based instruments
  • Indigenous entrepreneurship
  • Climate change communications
  • Human Resource Management

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 15 - Life on Land

Education/Academic qualification

Doctor of Philosophy (Economics), UNSW Canberra


Bachelor of Economics (Honours), Macquarie University



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