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Professional Information

Muhammad is a lecturer in the Business School of Charles Sturt University, Australia. He earned a PhD degree in marketing from Macquarie University in 2019. His PhD research topic was how bricolage helps South Asian consumers construct their identities through fashion clothing.

Muhammad has 17 years of academic and industry experience. His industry experience primarily in the areas of sales and marketing in the FMCG sector. He has taught at various universities in Australia, including Macquarie University, the University of Sydney, and the University of New South Wales. Muhammad’s teaching interests include marketing analytics, customer analytics, digital and social media marketing, marketing research, consumer behaviour, integrated marketing communication, and business statistics. Muhammad has extensive experience in developing various units such as customer analytics, digital marketing and web analytics, integrated marketing communication, marketing research, social marketing, and business statistics.

He has published in globally renowned journals such as Organisation Studies, the Journal of Sustainable Tourism, Public Administration Quarterly, Business Strategy and the Environment, and the Journal of Consumer Studies.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, Unpacking the Role of Consumer Bricolage in Consumer Identity Construction: A Restrictive Consumer Society, Macquarie University

05 Jun 201710 Jul 2019

Award Date: 24 Sept 2019


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