Photo of Pete Jeans
  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20152021

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  • 2021

    Digital marketing

    Jeans, P., 2021, Marketing, 5th Edition. Elliott, G., Rundle-Thiele, S., Waller, D., Bentrott, I., Hatton-Jones, S. & Jeans, P. (eds.). 5th ed. John Wiley & Sons, p. 367-397 31 p.

    Research output: Book chapter/Published conference paperChapter in textbook/reference bookpeer-review

  • The marketing environment and market analysis

    co-editor with Elliott et al, 2021, Marketing 5th Edition . Elliott, G., Rundle-Thiele, S., Waller, D., Bentrott, I., Hatton-Jones, S. & Jeans, P. (eds.). 5th ed. Australia: John Wiley & Sons, p. 1-28 28 p.

    Research output: Book chapter/Published conference paperChapter in textbook/reference bookpeer-review