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Research Output

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Textbook/Reference book
2019

Services marketing

Chitty, W., D'Alessandro, S., Gray, D. & Hughes, A., 22 May 2019, 2nd ed. Melbourne Australia: Oxford University Press Australia and New Zealand. 494 p.

Research output: Book/ReportTextbook/Reference book

2017

Marketing eesearch: Asia pacific edition

D'Alessandro, S., Lowe, B., Winzar, H., Zikmund, W. G. & Babin, B. J., 2017, 4th ed. Melbourne: Cengage Learning Australia. 602 p. ( 4th Asia-Pacific edition.)

Research output: Book/ReportTextbook/Reference book

2012

Services marketing

Chitty, W., Hughes, A. & D'Alessandro, S., 2012, Australia: Oxford University Press. 293 p.

Research output: Book/ReportTextbook/Reference book